Crafting Clarity: Strategies for Developing a Compelling Messaging Strategy, w/ Jonny Holsten

Business, Bourbon and Cigars

Are you occasionally involved in business conversations that are vague and inauthentic? When you’re communicating with employees and customers, what can you do to ensure that your messaging is clear and authentic?

Jonny Holsten is a messaging strategist committed to helping organizations use messaging that attracts better customers and closes more deals. He’s the founder of South Mountain Messaging, a marketing and strategy company that helps businesses create messaging that moves the needle.

Join Scott and Jonny as they explore:

* How clear communication can help business leaders engage audiences and cut through noise.

* Helping leaders clarify their message by creating a messaging strategy, training stakeholders, and enabling sales teams to carry it out successfully.

* Using the StoryBrand Framework to improve business marketing.

* The need for agencies to guide business leaders in marketing themselves effectively.

* How to differentiate yourself from competitors through messaging.

* The importance of leader accountability.

* Rebuilding trust.

* Making boring topics more engaging by connecting them to a problem.

* The importance of clear messaging in marketing and communication, plus the need to grab attention and win the battle for audience attention in a world of distractions.

* Misconceptions about clear communication in leadership.

* Messaging that can help a business to stand out in a noisy market.

* How not asking for help can lead to missed opportunities.

* Finding the one unique thing that sets you apart from others.

* Aligning marketing messages with a brand promise, and teaching employees how to use it effectively.

Thanks to Jonny Holsten of South Mountain Messaging for being on Business, Bourbon & Cigars.

Connect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyholsten/

As mentioned in the episode, learn more about Jonny’s “Master Your Message” workshop: https://www.southmountainmessaging.com/masteryourmessage

BUSINESS, BOURBON & CIGARS

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This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com