Contrarian Business Practices that Work, w/ Brigham Dallas, Franchise Guru of Hello Sugar

Business, Bourbon and Cigars

If you’re an entrepreneur and want to jump into franchising, where would you start?

Brigham Dallas is the mind behind Hello Sugar, a hair removal salon that now has around 80+ locations across the U.S.

Join Scott and Brigham as they explore:

* Hello Sugar, a Brazilian wax and sugaring franchise.

* The importance of having a profitable business with multiple units/locations before pursuing franchising, which can take a year to develop and requires significant time and effort to succeed.

* How franchising involves creating a system for every part of the business, and scaling that system to succeed at a higher level.

* Testing different marketing campaigns.

* Brand consistency.

* The challenges of growing a business, including building systems, and the need to let go of managers as the business outgrows them.

* Being comfortable with stress and being able to pivot.

* Adapting to the strengths and weaknesses of your employees.

* Why CEOs need to develop the ability to say "this is outside of his scope and ability."

* Focusing on creating a comfortable experience for clients.

* Using customer reviews to understand the needs and preferences of your customers.

* Loyalty programs to incentivize repeat visits.

* Scott’s regrets related to focusing more on competition in his business, instead of building relationships and strategic alliances.

Thanks to Brigham Dallas for being on Business, Bourbon & Cigars.

Connect with Brigham on LinkedIn: https://www.linkedin.com/in/brighamdallas/

Franchise with Hello Sugar, a Brazilian wax and sugar salon: https://franchise.hellosugar.salon/

BUSINESS, BOURBON & CIGARS

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This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com