Visibility, Turning Life Into Story, and the New Rules of Book Marketing with bestselling author Arielle Ford | Ep. 82

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

What happens when a bestselling nonfiction author and world-renowned publicist decides to write her first novel? Allison Lane welcomes her client and friend, Arielle Ford, a celebrated author of The Soulmate Secret and Turn Your Mate Into Your Soulmate, and now a novelist with her debut, The Love Thief.

Arielle shares how a real-life experience inspired her first novel, what she learned about the steep differences between writing nonfiction and fiction, and why book marketing today requires authors to build visibility long before their launch. Together, Allison and Arielle share the biggest mistakes authors make, the role of platform in publishing, and how to market your book without burning out.

Discover how to turn life into a story, connect with readers, and approach your author journey with confidence.

In this episode, Allison and Arielle discuss:

• 00:02 – Why the old book tour model no longer works
• 00:04 – The #1 mistake nonfiction authors make on social media
• 00:06 – Why “it’s coming” posts kill reader excitement
• 00:09 – Why you must become the CEO of your book’s marketing plan
• 00:15 – What publishers really want to see in your proposal
• 00:18 – The hard truth about how few readers finish books
• 00:19 – Arielle’s journey moving from nonfiction to fiction writing
• 00:22 – How beta readers shape a manuscript
• 00:23 – Arielle’s advice: define your “why” before you publish

Resources Mentioned:

• Arielle Ford’s website: https://www.arielleford.com/
• Arielle Ford’s Book:
  • The Soulmate Secret: Manifest the Love of Your Life with the Law of Attraction: https://bookshop.org/a/55773/9780061696961
  • Turn Your Mate Into Your Soulmate: A Practical Guide to Happily Ever After: https://bookshop.org/a/55773/9781504653084
  • The Love Thief: A Novel: https://bookshop.org/a/55773/9781401999070
• Connect with Allison Lane: https://www.lanelit.com/

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