The Right Way to Offer Free Content on Your Website | Ep. 45

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Should you give away free content on your website, or should readers enter their email to access it? Many authors struggle with this decision. Allison Lane explains why collecting emails isn’t just about growing a list—it’s about delivering value in a way that builds trust and engagement.

You’ll learn the best way to offer free resources so that readers actually use them, stay connected with you, and take the next step toward buying your book or working with you.

What You’ll Learn:

✅ The biggest myth about free content (and why it’s misleading)
✅ How to design an opt-in page that converts without overwhelming readers
✅ Why delivering freebies by email increases engagement and trust

Resources Mentioned:

• Your Bio Package Guide: https://www.lanelit.com/package
• Free Author Branding Checklist: https://www.lanelit.com/checklist2
• Have a question? Email Allison at [email protected]

Timestamps:

• [00:01:09] What does it mean to require an email for free content?
• [00:03:13] Why readers engage more when content is emailed instead of instantly available
• [00:06:25] The best way to create a sign-up page that encourages downloads

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Tune in now to discover the best strategy for your author platform. https://www.youtube.com/watch?v=ezgZ6EoW_R0

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