How to Turn Life Experience Into a Book Deal (at Any Age) with Lori Hellis | Ep. 68

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Is it ever too late to write your book and get published? Lori Hellis proves it’s not.

Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission.

If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.

What You’ll Learn:

• How Lori used her legal background to create a compelling true crime brand
• The fastest path to getting a nonfiction book published without hundreds of queries
• Why community (and not just content) can drive your visibility

Resources Mentioned:

• Lori Hellis website: https://www.lorihellis.com/
• Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108
• Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori
• Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663
• Book Launch Bootcamp: https://www.lanelit.com/

Timestamps:

04:12 – How Lori’s divorce book unexpectedly launched her publishing career
15:47 – The legal case that turned into a bestseller
28:03 – Why your niche expertise is your biggest author asset
37:15 – How Lori built a true crime platform in just 3 months
44:59 – The #1 mistake aspiring true crime authors make
56:02 – What authors really need to know before their book launch

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Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM

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