AI and Outsourcing: How to Streamline Your Marketing in 5 Simple Steps with Jen Lehner | Ep. 50

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Feeling overwhelmed by marketing your book or personal brand? You don’t have to do it all alone. In this episode, Allison Lane sits down with Jen Lehner, marketing strategist, systems expert, and outsourcing pro, who shares 5 powerful ways to streamline your marketing using AI, automation, and virtual assistants.

Whether you’re an author, speaker, or business leader looking to grow your audience without burning out, this episode will help you work smarter, not harder, so you can focus on what you do best.

Tune in to learn how to market your book in a way that fits your strengths and lifestyle.

What You’ll Learn:

• How to hire the right virtual assistant and delegate like a pro.
• The AI tools that can handle tasks for you.
• Why short-form video is key for brand growth.
• Outdated marketing tactics that just don’t work anymore.

Resources Mentioned:

• Connect with Jen Lehner: https://jenlehner.com
• The Front Row Podcast for Entrepreneurs: https://jenlehner.com/podcast
• Jen’s VA Hiring Program: https://www.jensprograms.com/work-with-me
• App Sumo for business tools: https://appsumo.com/
• AI Tools Mentioned: Notebook LM, Google AI Studio, ChatGPT, Claude
• Recommended Books:
  • Mel Robbins' book “The Let Them Theory” A Life-Changing Tool That Millions of People Can't Stop Talking About: https://bookshop.org/a/55773/9781401971366
  • A Gentleman in Moscow by Amor Towles: https://bookshop.org/a/55773/9780143110439
  • Table for Two by Amor Towles: https://bookshop.org/a/55773/9780593296370

Timestamps:

• [00:02:04] The biggest branding mistake most authors make.
• [00:07:43] Why you shouldn’t try to do everything yourself.
• [00:15:30] The easiest way to create 25 social media posts in one hour.
• [00:22:18] How AI tools can revolutionize your book marketing.
• [00:34:38] The once-popular marketing tactic that no longer works.

Don’t forget to share this episode with a fellow writer who could use some book marketing inspiration. Tune in now. https://www.youtube.com/watch?v=0tIfZmxchM0

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