The Best of 23 Cybersecurity Buyer Interviews from 2022

Audience 1st

Welcome to the last episode of Audience 1st for 2022! Wow, when I first started the show back in March, I created it as a tool for myself to better learn about the audiences that I wanted to engage and persuade.

Little did I know it would resonate so well with the cybersecurity community - both from the practitioner side and the go-to-market and business side.

So, I want to THANK all of my loyal followers, 700 strong and growing within the A1 community, and my awesoem guests, who took time out of their busy schedules to tell me the brutally honest truth.

Why? So that I and WE can get better at how we engage, persuade, and acquire and retain customers in this complex industry.

Alright, what’s this episode about? Well, these past 9 months have been one large curation exercise. I compiled the best nuggets from all 23 interviews with cybersecurity buyers. They did not hold back. And neither did I.

SO, enjoy this show. Thanks for a successful and fruitful 2022 and…..here’s to an even better '23!

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1. Conduct a one-to-one interview with an existing or ideal customer and extract the most useful insights and recommendations for action.

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3. Plan and facilitate a customer advisory board (CAB) with your key customers to drive loyalty for your company's brand.