Why This $12M SaaS Might Be a Massive Broker Trick

Acquisitions Anonymous - #1 for business buying, selling and operating

In this episode, the hosts dissect a $12M listing for a self-storage SaaS and marketing company—only to suspect it’s a digital agency in disguise.
Business Listing – https://synergybb.com/listings/self-storage-saas-and-marketing-with-3-7m-mrr/
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This episode dives into a $12M listing for a SaaS and marketing company serving the self-storage industry. The business boasts $3M in ARR, $4.3M in 2024 revenue, and $970K in cash flow—with 750 clients across 1700 locations and a tech stack promising AI-powered pricing, 3D unit visualization, and more.
Key Highlights:
- $12M asking price, $970K cash flow, 44 employees
- 70% of revenue claimed as SaaS, but unclear definition
- Self-storage tech includes ID verification, 3D visualizations, AI pricing
- Strong ARR growth, but murky line between SaaS and marketing services
- Hosts suspect broker repositioning to justify a high multiple

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