EP 52: Building Authority: Adam McChesney's Value-Driven Approach

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Ever wondered what it takes to launch a successful membership program?

In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader.

Adam shares the raw, unfiltered story of his transition, including:

• The pivotal moment that sparked the creation of Builders of Authority
• His innovative approach to pricing and why he chose accessibility over exclusivity
• The challenges he faced during his initial launch and the valuable lessons learned

From Agency to Authority

Adam's path to Builders of Authority wasn't a straight line. He reveals:

• How he leveraged personal branding to grow his agency to seven figures in just 15 months
• The unexpected demand that led to the creation of his mastermind program
• His strategy for balancing multiple revenue streams while prioritizing value for members

Launch Insights: What Worked and What Didn't

With refreshing honesty, Adam discusses:

• The power of building relationships before making your offer
• Why simplicity in your sales pitch is crucial (and how he learned this the hard way)
• The importance of confidence when transitioning from free content to paid offerings

Key Takeaways for Aspiring Membership Creators

• Pricing Strategy: Adam's unconventional approach to pricing and why it works for his audience
• Community Building: How to foster a sense of belonging among members from diverse business backgrounds
• Scaling with Purpose: Adam's vision for growth that prioritizes impact over sheer numbers

The Future of Builders of Authority

Adam gives us a glimpse into what's next, including:

• Plans for expanding services to meet evolving member needs
• His approach to scaling without sacrificing quality or personal touch
• The potential for innovative "pod" systems to provide even more value to members

Whether you're considering launching your own membership program or looking to refine your existing one, Adam's insights offer a wealth of practical advice and inspiration. His journey demonstrates that with the right blend of value, authenticity, and strategic thinking, it's possible to create a thriving community that serves both your members and your business goals.

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Connect with Adam:

Follow Adam on Instagram: https://www.instagram.com/adamlmcchesney/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/

Follow Adam on Facebook: https://www.facebook.com/adam.mcchesney.3

Follow Adam on TikTok: https://www.tiktok.com/@adamlmcchesney

Listen to Adam’s podcast: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971

Watch Adam on YouTube: https://www.youtube.com/@adamlmcchesney

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