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EP 51: How to Validate Your Next Online Event and Set Achievable Goals Like a Pro!
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Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.
As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.
Why Validation Matters
Discover why validating your event idea is like doing homework before a big test. Learn how this step:
- Ensures you're addressing your audience's real needs
- Helps fill virtual seats with quality leads
- Builds trust and authority in your niche
Strategies for Idea Validation
I'll walk you through practical methods to validate your event concept, including:
1. Surveying Your Audience (Without Traditional Surveys)
- Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insights
- Ask the right questions: Uncover your audience's pain points and interests
2. Analyzing the Competition
- Identify gaps in the market
- Learn from successful events in your niche
3. Running a Beta Test
- Host a smaller event to gauge interest
- Refine your concept based on real feedback
Setting Clear, Achievable Goals
Understand the importance of realistic goal-setting for your event. I'll share:
- How to calculate potential attendee numbers
- Tips for estimating conversion rates
- The balance between ambition and achievability
Aligning Your Event with Your Business Goals
Learn how to create an event that seamlessly leads to your offer or program. I'll explain:
- The "encapsulation" approach to event planning
- How to subtly introduce your offer throughout the event
By the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.
Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com
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