Moneyball For Marketing podcast

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Hozzáadva kilenc éve

A tartalmat a Moneyball for Marketing and Glenn Gow biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Moneyball for Marketing and Glenn Gow vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Cloud Realities

1
CR093: Role of AI/Gen AI in cybersecurity with Corence Klop, Rabobank 44:18

15 napja44:18

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44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

Moneyball for Marketing

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Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A's baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you'd like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, visit us at www.crimsonmarketing.com, or email us at info@crimsonmarketing.com. Thank you for subscribing, rating and reviewing us!

7 epizódok

#Marketing #Glenn Gow #Business #Moneyball For Marketing

Moneyball for Marketing

70 subscribers

updated 9 éve

Megosztás

Sorozat kép•Feed

7 epizódok

#Marketing #Glenn Gow #Business #Moneyball For Marketing

Minden epizód

Moneyball for Marketing

1
Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization" 22:06

9 years22:06

22:06

Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization" by Glenn Gow

Moneyball for Marketing

1
Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it” 23:52

9 years23:52

23:52

Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it” by Glenn Gow

Moneyball for Marketing

1
Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century” 22:51

9 years22:51

22:51

“I don’t need conjecture to say we’re probably in one of the biggesttransitions in the last century,” says Jonathan Martin, CMO of flash storage leader Pure Storage. As mobile devices and social media have become increasingly dominant, people have become overwhelmed by information, and are now no longer listening. In this installment of Moneyball for Marketing, Jonathan explains how the old “single interrupt” model of marketing does not work anymore, and begins to suggest what marketing system does. Using insights about human brain chemistry, a Google shopping survey of 3000 people and insights from his own 15 year career, Jonathan defines the new shape of the buyer journey, the new role of the CMO, and the importance of machine learning and predictive analytics in navigating the new marketing landscape.…

Moneyball for Marketing

1
Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy” 23:58

9 years23:58

23:58

Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy” by Glenn Gow

Moneyball for Marketing

1
Jennifer Johnson, CMO of Tanium: “The Data Driven CMO” 24:23

9 years24:23

24:23

Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst them. “I think that every CMO out there right now is ... struggling to figure out how to make their organization more data driven... There’s too much technology out there that it’s still really daunting and confusing. So if you feel like you’re behind the curve you’re really not, it’s okay.” In today’s installment of Moneyball for Marketing, Jennifer joins us to offer not just her empathy, but also her counsel, having spent the last year building Tanium’s data driven marketing operations from scratch.…

Moneyball for Marketing

1
Marketing to Millennials with Steven Dupree, VP Marketing of SoFi 23:17

9 years23:17

23:17

Millennials are both coveted and scorned by marketers. They are open?minded, self?revealing and bold, but also digitally savvy consumers who want it on their own terms. All too often, those are terms that resist traditional influence, requiring marketers to understand and innovate in order to reap the substantial rewards. Steven Dupree, VP of Marketing for 6 billion dollar marketplace lender SoFi, is helping adapt a go to market strategy for the lending industry to the “older millennial” segment. In this installment of Moneyball for Marketing, Steven talks about catering for mobile, cross channel marketing and building trust in your brand, amongst other topics.…

Moneyball for Marketing

1
Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext 23:12

9 years23:12

23:12

In the next 5 years, smart mobile devices are set to more than double from 1.75 to 4 billion. Mobility is driving most of the change today in the way that people interact with the World. Yet a whopping 93% of all transactions still take place in brick and mortar stores. For all the ways that daily life and consumer behavior are changing, it could be argued that physical location is becoming more, not less relevant. To adapt to this trend, says Jeff Rohrs, CMO of digital global location management leader Yext, marketers need to think about “connecting people in the real world to contextually relevant information.” Jeff joins Moneyball for Marketing in this edition to talk about how businesses can build digital marketing solutions into their real world engagement, while getting the context right.…

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Moneyball for Marketing

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