Brands For A Better World (formerly Evolve CPG) podcast

Brands for a Better World (formerly Evolve CPG)

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Why We Should Eat Bugs with Dr. Aaron T. Dossey of All Things Bugs 1:10:20

5 napja1:10:20

1:10:20

In this conversation, Dr. Aaron T. Dossey discusses the surprising amount of land clearing around the globe for agriculture and its detrimental effects on the environment, including biodiversity loss and climate change. The solution, according to our guest, is insect protein as a sustainable alternative to traditional livestock because of the efficiency and nutritional benefits of growing insects for food. Dr. Dossey shares his journey into the field of entomophagy, detailing how he transitioned from a passion for insects to founding All Things Bugs LLC where he focuses on the commercialization of insect-based food products. In this conversation, Dr. Aaron T. Dossey discusses the challenges of the insect protein market, the processing techniques he developed, the hurdles faced in scaling production, and the importance of consumer acceptance. Dr. Dossey emphasizes the need for collaboration within the industry and shares his vision for a sustainable future where insect protein becomes a mainstream food source. Key points from this episode: Land clearing contributes significantly to climate change. Deforestation leads to loss of biodiversity and ecosystem degradation. Insect protein is more sustainable than traditional livestock. Insects require less water and resources for production. Insects provide complete proteins and essential nutrients. Funding opportunities can drive innovation in sustainable food sources. Product development in insect protein is complex but necessary. Scaling insect farming can address food security issues. Serendipity plays a role in entrepreneurial success. Innovative processing techniques can enhance the quality of insect protein. Market challenges include competition from lower-quality products. Consumer acceptance is crucial for scaling insect protein products. Collaboration within the industry can lead to more efficient practices. Raising awareness about the benefits of insect protein is essential. Funding and investment are critical for growth in this sector. Sustainable practices can make insect protein a viable alternative. The ingredient price must be competitive for widespread adoption. Consumer products can help normalize insect protein in diets. A better world includes more wild spaces and equitable economic systems. Sound Bites “It appears that land clearing potentially is a bigger problem than climate change." "We're losing species faster than we can track." "Insects are really a no-brainer when you really look at their benefits, their efficiency, all the positive attributes and lack of negative – other than perception, there really aren't a lot of negative attributes." "Insects use very little water compared to livestock. For example I see usually around 1% water use compared to beef, or something in that range.” "Insects are complete proteins, unlike many plants." "We need to scale up sustainable technologies quickly." "We need to reduce beef and dairy consumption." "We are the R&D labs for major food manufacturers." Links Dr Aaron T Dossey on LinkedIn - https://www.linkedin.com/in/aarontdossey/ All Things Bugs - https://allthingsbugs.com/ All Things Bugs on LinkedIn - https://www.linkedin.com/company/allthingsbugs/ All Things Bugs on Facebook - https://www.facebook.com/Allthingsbugs All Things Bugs on X - https://x.com/AllThingsBugs All Things Bugs on YouTube - https://www.youtube.com/user/AllThingsBugs All Things Bugs on TikTok - https://www.tiktok.com/@allthingsbugs All Things Bugs: Leader in Insects as a Sustainable Bioresource - https://www.youtube.com/watch?v=CgGWStYQC_Y Bugs In Space: Biomimicry Solution for Sustainable Food on the Moon, Mars and Earth - https://www.youtube.com/watch?v=vp0S-Gfk_tA Insects as Sustainable Food Ingredients (Book) - https://shop.elsevier.com/books/insects-as-sustainable-food-ingredients/dossey/978-0-12-802856-8 Invertebrate Studies Institute - https://isibugs.org/ Invertebrate Studies Institute on LinkedIn - https://www.linkedin.com/company/isibugs/ Invertebrate Studies Institute on Facebook - https://www.facebook.com/InvertebrateStudiesInstitute/ Invertebrate Studies Institute on X - https://x.com/ISIBugs Invertebrate Studies Institute Research Video - https://vimeo.com/user48219928 Griopro (Ingredient) - https://griopro.com/ Some videos: https://www.youtube.com/watch?v=CgGWStYQC_Y https://www.youtube.com/watch?v=vp0S-Gfk_tA https://vimeo.com/user48219928 … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…

Brands for a Better World (formerly Evolve CPG)

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166 - Food-Focused Podcasts with RJ Bee of Heritage Radio Network 51:01

12 napja51:01

51:01

In this conversation, RJ Bee , the executive director of Heritage Radio Network , shares the story of how the network was founded and how they transitioned from a local radio station to a diverse podcasting platform focused on food systems storytellers. We discuss the mission-driven initiatives of Heritage Radio Network, like the fellowship program that trains fellows in food storytelling and podcasting, and the importance of community support for the nonprofit. RJ and Gage then discuss the interconnectedness of food systems, the challenges faced by farmers, and the potential of technology to innovate sustainable practices. RJ shares his vision for a better world, emphasizing the need for responsible consumption and the role of businesses in creating positive change. Key points from this episode: Heritage Radio Network started as a pirate radio station in shipping containers. The network has evolved from local radio to a national podcasting platform. COVID-19 significantly changed recording practices, with a shift to remote recording. Community engagement is crucial for the network's mission and growth. The network categorizes its podcasts into food industry and business, food culture and systems, and food news and trends. In-person gatherings are being reintroduced to foster community connections. The future of audio-only podcasting with platforms shifting towards prioritizing video content. Heritage Radio Network has a mission-driven approach to podcasting. The fellowship program trains individuals in food storytelling. Community support is crucial for nonprofit organizations. Farmers are facing significant challenges in the current climate. The food system is interconnected with various social issues. Innovations in food technology can lead to healthier eating. Technology can play a role in improving food sustainability. A better world involves responsible consumption and giving back. Capitalism can coexist with environmental responsibility. Storytelling is a powerful tool for food advocacy.…

Brands for a Better World (formerly Evolve CPG)

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165 - Ask Great Questions with Karin Hibma Cronan of Cronan 1:21:03

34 weeks1:21:03

1:21:03

What’s in a brand name? Everything, according to today’s guest, Karin Hibma Cronan, a renowned brand strategist, and co-founder of Cronan, as we explore the role of questions in the art of naming and branding. Cronan is known for creating iconic brand identities and names that resonate with audiences. Their work has helped shape the success of major corporations, non-profits, and startups alike, making them a trusted partner in the world of strategic design. In our conversation, we discuss how the name of a brand or product sets the tone of the experience, the common attributes of a good name, how Karin is the inspiration behind the names of many well-known brands, and the importance of asking great questions when forming strategy. Gain insights into her interactive approach to working with clients, what strategic intent is, how a brand’s identity can evolve, and more. Tune in to learn how you can harness the magic of a name and the power of great questions with Karin Hibma Cronan! Key Points From This Episode: The fundamentals of a name and her approach to finding a brand’s identity. Explore the differences between brand identity and strategic identity. Learn about the secret sauce to making a compelling brand name. Challenges of designing a name and the limitations trademarks impose. Hear about the common pitfalls to avoid when creating a brand name. Discover why a holistic approach to branding and identity is vital. Insights into the power a name has in communicating a brand experience. How a brand name can evolve with a company’s product or service. Asking good questions to identify problems and create solutions. Karin shares her method of developing the right questions to ask. Examine examples of bad questions and the impact they can have. Uncover how to understand the ‘why’ behind a person’s answer. She explains what a better world means to her. Links Mentioned in Today’s Episode: Karin Hibma Cronan on LinkedIn Cronan Climate Designers The Climify Podcast XincaFoods David Eagleman Inner Cosmos Podcast The Right Question Changes Everything Walking Man Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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164 - Mission Meets Retail with Alli Ball of Food Biz Wiz 57:30

35 weeks57:30

57:30

What does it take for a mission-driven brand to thrive in the competitive world of retail? In this episode, we explore the intersection of retail success and mission-driven branding with Alli Ball, the visionary founder and CEO of Food Biz Wiz. Food Biz Wiz is a consulting and coaching company dedicated to helping emerging food brands succeed in the competitive retail market. Known for her impact on the food industry, Alli has empowered countless emerging food brands through her Retail Ready® program and award-winning podcast. In our conversation, we dive into the critical elements consumers want in mission-driven brands, the potential pitfalls of over-investing in a company's mission, and how purpose-driven values can enhance brand loyalty. Discover why aligning packing, product, and purpose is essential for brand success, how to craft a successful sales pitch, why transparency is fundamental for consumers, and much more. Join us to learn how to transform your brand's mission into a powerful tool for growth and loyalty in the retail market with Alli Ball of Food Biz Wiz! Key Points From This Episode: How sustainable and innovative retail brands communicate their value. Alli explains the omnichannel nature of the retail industry. How mission-driven brands fit into the traditional retail space. Attributes that are becoming a top priority for consumers. Recommendations for learning about trends in the wholesale space. Why you should never base a sales pitch on certifications. Hear about the mission-driven red flags that retail buyers avoid. The disconnect between what consumers value and buying behavior. Differences between direct-to-consumer and direct-to-retailer sale pitches. Common mistakes mission-driven brands make in marketing a product. Core concepts of the Retail Ready® program and how it benefits brands. Discover why product packaging is vital for convincing the consumer. Background about Alli, the Retail Ready® course, and Food Biz Wiz’s mission. What shifted her interest to working with brands and retailers. Links Mentioned in Today’s Episode: Alli Ball on LinkedIn Food Biz Wiz Food Biz Wiz on Instagram Food Biz Wiz Podcast Bi-Rite XincaFoods Fortune Fortune Article B.T.R. NATION ‘Better Snack Options with Ashley Nickelson of B.T.R. Nation’ Liquid Death Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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163 - Better Snack Options with Ashley Nickelson of B.T.R. Nation 1:15:52

36 weeks1:15:52

1:15:52

Vending machines might be convenient, but they are not exactly known for their nutritious, high-quality snacks, and it’s high time they got an upgrade! Today's guest is Ashley Nickelsen Founder, CEO, and Chief Snack Officer at B.T.R. Nation, a company on a mission to fix our broken food system, one snack at a time. Join us, as we dig into the problem with junk food in America, the reasons behind Ashley’s decision to build a healthier snack company, and what keeps her going in the face of each new entrepreneurial challenge. Learn about the rules that guide her product development process, the higher prices that accompany better ingredients, and the strategies that are helping Ashley keep her costs down. We also get into B.T.R.’s recent collaboration with Blue Bottle, the launch of their phenomenal co-branded chai spice bar, and much more. Tune in to hear all of Ashley’s fascinating insights and discover how B.T.R. Nation is reinventing the modern vending machine! Key Points From This Episode: Ashley’s mission to fix America's broken food system with healthier snacks. Changes in American policies that would lead to a much-improved food system. Why Ashley is determined to reinvent the modern vending machine, especially in hospitals. Her parents’ cancer diagnoses: why it was foundational to the founding of B.T.R Nation. Naming B.T.R. in honor of her parent’s mantra: to be ‘bold, tenacious, and resilient’. The conscious decision to name B.T.R. Nation to sound like ‘better nation’. B.T.R’s guiding principles: low sugar, simple ingredients, and their never-ever list. Tackling the higher prices associated with quality ingredients. How they are instituting product development rules that prioritize health over cost. Why transparency is essential when it comes to ingredient lists. Simplifying B.T.R.’s messaging to reflect the needs of consumers. How they are building their own third-party logistics (3PLs). The exciting outcomes from B.T.R.’s collaboration with Blue Bottle. Ashley’s vision for a better world: why health should be a right, not a privilege. Links Mentioned in Today’s Episode: Ashley Nickelson on LinkedIn B.T.R. Nation Blue Bottel Climify Podcast Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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162 - Decarbonize Media with Avril Tomlin-Hood of boa 56:26

37 weeks56:26

56:26

While many businesses and individuals are answering the call to be more impact-driven and sustainably conscious, few understand just how damaging their digital footprint is to their endeavors. Today we are joined by Avril Tomlin-Hood, the Founder and CEO of boa - a Vancouver, BC-based media buying agency focused on elevating sustainably-conscious brands. Avril is here to speak about our digital carbon footprints, particularly regarding media and advertising, and how we can band together to decarbonize our online world. We discover how our online exploits impact the real world, how small and simple adjustments can make a big difference, the platforms and campaign styles that promote a low digital footprint, and the importance of being B Corp certified if sustainability is one of your priorities. Be sure to tune in to discover how Avril and her team at boa are making big strides in decarbonizing our media, and how she has made it her personal mission to create a better world for all. Key Points From This Episode: How what we do online impacts the real world; finding the carbon footprint of digital media. The smaller things that impact digital footprints (file size, page brightness, auto-refresh, etc.). How making invisible systems, visible will lead to better decisions on sustainability. What Avril means by “decarbonize media”, and how she and her team go about it. Why it’s important to pay attention to where and how your ads are targeted. A closer look at how boa audits its clients to determine the work that needs to be done. Simple adjustments that make a big difference. Avril details all the good things that are happening in sustainable, impact-driven marketing. Understanding how consumers rank sustainability on their list of priorities. Effective platforms and campaign styles for reducing your digital footprint. How Avril developed her passion for sustainability, and how she integrated it into her career. The modern importance of a B Corp certification. Ad Net Zero, Purpose Disruptors, Poshmark, Value Village, Solitaire Townsend, and more! Avril’s vision for a better world. Links Mentioned in Today’s Episode: Avril Tomlin-Hood on LinkedIn Avril Tomlin-Hood on Instagram boa In With the New Makeena Worldie Unboxed Ad Net Zero Purpose Disruptors Poshmark Value Village Clean Creatives MyBacon | MyForest Foods Solitaire Townsend on LinkedIn Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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161 - Sustainable Seafood with Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi 54:30

38 weeks54:30

54:30

Sustainable aquaculture may just be the long-awaited answer to responsible food consumption, and today's three remarkable guests are here to explain why this is most certainly the case. Today, we have the pleasure of welcoming three seafood brands to the show – Crave Fishbar, Gra-Bar Fresh Seafood, and American Unagi – which are represented by Todd Mitgang, Bart Molin, and Sara Rademaker, respectively. Sara, Bart, and Todd begin with how they became passionate about seafood before explaining the particular industry pain points that their brands are set on solving. Then, we learn about how the quality of seafood is measured and what it means to be 100% sustainable. To end, our guests explain the vital role of education in sustainability, so tune in to discover how you as a consumer can go about making better and more sustainable food choices. Key Points From This Episode: The industry pain points that today's guests are set to solve, and the role of sustainability. What it means to be 100% sustainable, and the obstacles that stand in the way of this goal. The role of education in adopting and upholding sustainable cultures. How to get consumers to make more sustainable choices. Taste versus nutrition; farmed versus wildcut – understanding seafood's quality metrics. How sustainable aquaculture benefits other industries as well. Sara's vision for the future of eel farming and sustainable aquaculture as a whole. Our guest's advice for industry newbies who want to make a big impact within sustainability. How Sara Rademaker, Todd Mitgang, and Bart Molin developed their passion for seafood. What a better world looks like for Sara, Todd, and Bart. Links Mentioned in Today’s Episode: Sara Rademaker on LinkedIn American Unagi Todd Mitgang on SFN Crave Fishbar Crave Sushibar Taco Vision Bart Molin on LinkedIn Bart Molin on Facebook Gra-Bar Fresh Seafood Climify Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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160 - Eat Your Nutrients with Sara Cullen of GEM 58:47

40 weeks58:47

58:47

Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holistic solutions. GEM is a nutrition company dedicated to transforming human and planetary health through the power of food. It is on a mission to deliver delicious nutrition to everyone while building a healthier food system. In our conversation, we discuss how she developed the first-ever real food multivitamin, the origins of her scientific advisement board, the transformative health benefits experienced by GEM’s customers, why food is medicine, and much more. Tune in to uncover the secrets of nutrition rooted in real food and how GEM is improving diets and revolutionizing the food system with Sara Cullen! Key Points From This Episode: Problems and gaps in the food system and how GEM is providing solutions. How Sara’s health issues led her to GEM and fixing the current food system. The product development process and why she chose bit-sized food as the form factor. Learn about the importance of product innovation in achieving GEM’s mission. GEM’s multifaceted approach to improving human and planetary health. Challenges and hurdles of creating the first-ever real food multivitamin. Unique packaging problems of storing and transporting a food multivitamin. Why evidence-based approaches to product development are vital to GEM. How Sara created a scientific advisor panel for GEM and why. The exciting results of GEM’s consumer perception study. Sara’s entrepreneurial roots and hard lessons from her career journey. What GEM is currently focusing on and its plans for the future. Final takeaways for listeners and our round of rapid-fire questions with Sara! Links Mentioned in Today’s Episode: Sara Cullen on LinkedIn Sara Cullen on Instagram GEM GEM on Instagram GEM on TikTok Venture For America Daily Harvest Citruslabs No Evil Foods Episode 144: When Everything Goes Wrong with Sadrah Schadel of No Evil Foods The One Thing Let My People Go Surfing Patagonia Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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159 - Celebrity Brands with Samyr Laine of Freedom Trail Capital 1:11:41

41 weeks1:11:41

1:11:41

From Goop by Gwyneth Paltrow to Fenty by Rihanna, Casamigos by George Clooney to Feastables by MrBeast, celebrities are increasingly leveraging their influence to launch products and lifestyle brands. But what makes celebrity brands successful? Today’s guest is an Olympian and entrepreneur with a proven track record of successfully launching, managing, and scaling billion-dollar businesses and brands. When it comes to advising companies and vetting opportunities, Samyr Laine knows what it takes to win! In 2023, Samyr started Freedom Trail Capital, a venture capital firm that invests in consumer brands at the intersection of influence, culture, and lifestyle. In this episode, Samyr discusses the rise of celebrity-backed and founded brands, the companies his fund is invested in, his criteria for matching investors with brands, and his efforts to address venture capital inequities. Join us for an insightful conversation as Samyr shares his expert opinion on building a successful brand in today’s crowded market. To discover the secrets behind some of the most influential celebrity ventures and get inspired to take your own entrepreneurial journey to the next level, tune in today! Key Points From This Episode: The “perfect storm” of influencers, actors, musicians, and more building their own brands. Why authenticity and purpose are key to the success of influencer and celebrity brands. What makes brands investable: the value of knowledge, expertise, and connections. How Freedom Trail Capital is challenging inequities in the venture capital market. Networks and certifications that can benefit minority-owned brands and enterprises. Insight into Samyr’s criteria for ensuring a good fit between brands and investors. Why celebrity involvement is the last step in Freedom Trail’s due diligence process. How celebrities can hinder business operations (and how they can do better). The relevance of a brand’s growth trajectory in Samyr’s investment strategy. Expanding on the role of synergistic partnerships in Freedom Trail’s investment portfolio. Reasons that Samyr would turn down a big check due to product-market-mission fit. How A/B testing could increase the impact of mission-driven brands and products. Renais gin by Emma Watson and other celebrity brands that Freedom Trail invests in. Personal favorite CPG brands, the power of perseverance, meaningful quotes, and more in the lightning round with Samyr Laine! Links Mentioned in Today’s Episode: Samyr Laine Freedom Trail Capital Samyr Laine on LinkedIn Samyr Laine Email Naturally Network Minority-Owned Fellowship Minority Business Enterprise (MBE) Certification Pronghorn AfroTech Goldman Sachs 10,000 Small Businesses Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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158 - Curious Creatives with Diana Ingles of Rootlebox 44:02

42 weeks44:02

44:02

What if your actions had a ripple effect? Instead of waiting for someone else to be the solution, what if you took charge of your own sphere of influence? Diana Ingles is an Eco-conscious Designer at Rootlebox and she joins the conversation today to discuss her journey to working in sustainable solutions, unpack some of the problems with consumer culture, and explore how we are approaching our work differently as designers. As well as getting an insight into Diana’s work at Rootlebox, you’ll learn more about the philosophy behind Modern Species. You’ll also hear about some of the organizations, resources, and movements we’re most excited about. This is an empowering conversation between two sustainable designers leveraging their abilities to create the change the world desperately needs. Thanks for tuning in! Key Points From This Episode: Introducing Diana Ingles, Eco-conscious Designer at Rootlebox. Her background in food and sustainability, from growing up in a family homestead to finding her ikigai. Inevitable shifts that occur once you start to question societal practices. Nurturing curiosity during the pursuit of sustainable solutions. Stepping into the spaces that need your support instead of waiting for someone else to. Factors that attract clients to Modern Species; from aligned values and resonant work to portfolio clients. The promising prospect of seaweed as a sustainable material. Nature’s waste-free processes and the emergence of sustainable packaging trends. New and old traditions of upcycling food to extract nutritional value and eliminate waste. Algae ink printing and education with Rootlebox. The philosophy behind Brands for a Better World. Underutilized educational resources such as 1% for the Planet. Different ways to contribute revenue and time. Challenges associated with building a more sustainable future. Different ways of responding to broken systems. Practical takeaways from this conversation. Links Mentioned in Today’s Episode: Diana Ingles on LinkedIn Rootlebox Wild Routed Climify Podcast Upcycled Foods Inc. 1% for the Planet Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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157 - Growing Organic with Matt McLean of Uncle Matt's Organic 56:00

43 weeks56:00

56:00

To stay relevant as a CPG brand, you need to be willing to evolve, and it’s no different in the organic industry. Today, we sit down with Matt McLean, Founder and Chief Uncle of Uncle Matt's Organic, to uncover the journey behind the nation's number-one organic juice brand. Uncle Matt’s Organic has grown from a small family operation to a leader in the organic industry, offering a range of delicious and healthy beverages. In our conversation, Matt shares the origins of his company, the biggest challenges they’ve faced, and the innovations that have propelled its growth over 25 years. We explore how Uncle Matt's has navigated shifts in consumer preferences, why Matt decided to buy back the brand after successfully exiting, and their exciting decision to expand beyond juice. Discover the broader trends in the organic market, Matt's insights on differentiating your brand in a competitive industry, and the inspiring story of how passion, perseverance, and dedication to quality can transform your vision into reality! Key Points From This Episode: Matt’s journey from a small farm to creating and leading Uncle Matt’s Organic. Challenges and successes over 25 years in the organic industry. Strategies for managing risk when starting a new venture. Innovations that propelled the company’s growth. Their commitment to sustainable and organic farming practices. How the organic industry has grown over the past two decades. Navigating shifts in consumer preferences for organic products (including juice). Strategic decisions that fueled Uncle Matt’s success. Insights on staying competitive in the organic market. Matt’s successful exit selling his brand to Dean Foods, and why he bought it back. Expanding into the tea market and the range of products they’re developing. Broader trends and future outlooks in the organic industry. Inspirational (and practical) lessons for aspiring entrepreneurs and organic advocates. Links Mentioned in Today’s Episode: Matt Mclean on LinkedIn Uncle Matt's Organic Worldie Unboxed Podcast John Maxwell Leadership Gary Hirshberg Stonyfield Organic George Siemon Organic Valley Arjan Stephens on LinkedIn Nature’s Path Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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156 - Recycled Plastic Yarn with Lauren Choi of The New Norm (Climify) 1:04:24

43 weeks1:04:24

1:04:24

Welcome to this special Climify and Brands For A Better World crossover episode, as we sit in on Eric Benson's conversation with Lauren Choi. We all know about those infamous red cups that flood American streets in a plague of crimson litter. But did you know that these same cups - that are considered unrecyclable by many - are recycled to make sustainable fashion wear? That is the mission of today's inspirational guest, the Climate Entrepreneur and Founder of The New Norm Fabrics, Lauren Choi. Lauren joins us to share her journey in climate entrepreneurship, and we begin by learning about the great work being done at The New Norm. We discuss the role of climate entrepreneurs in educating those around them, how Johns Hopkins encourages students to break new ground in climate change and sustainability, the dangers of greenwashing, why consumers are at the forefront of meaningful change, and so much more. Enjoy. Key Points From This Episode: Today we join the Climify podcast as Eric Benson sits down with Lauren Choi. Lauren explains how and why she birthed her sustainable fabrics company, The New Norm. How the FastForwad accelerator helped her career ambitions, and why it should be standard across all universities. How she manages the demands of working in multiple industries simultaneously. The specific materials that The New Norm is focused on producing. How Johns Hopkins approached climate change and sustainability while Lauren was a student. Her advice to educators on how to coach students through potentially groundbreaking ideas. What every new or prospective climate entrepreneur needs to know. The role of climate entrepreneurs in educating consumers and other service providers. Lauren's thoughts on greenwashing and the role of circular-design products in combating misinformation. Why consumers are always at the forefront of inciting impactful change. How educators should be supporting student entrepreneurs. How The New Normal delivers on its impact-driven metrics like transparency and accountability. Using her experiences as a case study, Lauren shares some helpful advice for other women founders. The sustainability project that she would implement in every classroom. Links Mentioned in Today’s Episode: Lauren Choi on LinkedIn Lauren Choi on Instagram The New Norm The New Norm on Instagram The New Norm on TikTok Johns Hopkins Technology Ventures FastForward Cradle to Cradle Eric Benson on LinkedIn Climify Podcast Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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155 - Frozen for a Reason with Rachel Drori of Daily Harvest 53:00

45 weeks53:00

53:00

What if frozen food could revolutionize the way we eat, nourish our bodies, and save the planet? In this episode, we sit down with Rachel Drori, the visionary founder of Daily Harvest, to delve into the benefits of sustainably sourced frozen food. Daily Harvest is a plant-based meal delivery service that offers a variety of chef-crafted, pre-portioned, and frozen meals made from organic fruits and vegetables. Join us as Rachel delves into the mission and values driving her company, how frozen food helped her start eating healthier, why direct-to-consumer was the best approach for the brand, and its entry into the retail market. We discuss her recent decision to step back from her role as CEO, the steep learning curve of the food space, how the company navigated a product recall, and how Daily Harvest’s overall mission keeps her motivated. Join us to unlock the secrets of frozen food's potential to transform your diet, health, and the world with Rachel Drori of Daily Harvest! Key Points From This Episode: Rachel’s passion for sustainability and Daily Harvest’s mission. The light bulb moment behind launching her first line of frozen food. Her reasons for pursuing the direct-to-consumer model. Building brand awareness as a way to enter the retail market. Transitioning Daily Harvest’s product lines and business model. Daily Harvest’s efforts to help farmers shift to sustainable farming. Unpack why regenerative and organic farming is essential. The sustainability, nutritional, and quality benefits of frozen food. Learn about the opportunities the retail market offers. Why educating the consumer is a core value of the company. Discover how she got celebrity investors interested in the company. Explore how the pandemic positively impacted the company. She shares valuable lessons from her entrepreneurial journey. Her new role in the company and why she stepped down as CEO. Find out what she has planned next for Daily Harvest. Links Mentioned in Today’s Episode: Rachel Drori on LinkedIn Rachel Drori on Instagram Daily Harvest Episode: A Smoothie Transition with Alex Bayer of Genius Dreams American Farmland Trust (AFT) California Certified Organic Farmers (CCOF) Serena Williams Paris Hilton Wild Orchard Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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154 - A Smoothie Transition with Alex Bayer of Genius Dreams 1:11:12

46 weeks1:11:12

1:11:12

We all know just how difficult it can be to enter the world of CPG, let alone thrive in it. But what may be even harder is knowing when it's time to let go of the brand you've worked tirelessly to build. Today we are joined by the former CEO and Co-Founder of Genius Juice and current Founder and Manager Partner at Genius Dreams, Alex Bayer. In our conversation, Alex walks us through the highs and lows of founding a CPG business, the tightrope of fine margins that the industry forces you to walk, the main things to consider when it's time to close shop forever, and the importance of making time for self-care as a dedicated entrepreneur. Key Points From This Episode: Alex Bayer shares the lessons he learned in founding, growing, and closing a CPG brand. How Alex got into CPG, and what inspired him to co-found Genius Juice. Whether it's better to have a large or small product catalogue. The biggest highs and most notable lows from Alex's 10 years at Genius Juice. How they navigated the innate CPG challenges of operating within fine margins. Key factors to be aware of when entering the refrigerated-products market. The ins and outs of Alex's decision to close the doors on Genius Juice. Taking a look at the processes of shutting a business down, and how to do it the right way. Navigating burnout and protecting your well-being as an entrepreneur. The services that Alex's consulting business, Genius Dreams offers and the clients it serves. Homemade smoothies, golfing, the CPG Vibes podcast, and Mark Samuel. Links Mentioned in Today’s Episode: Alex Bayer on LinkedIn Alex Bayer on Instagram Genius Dreams Genius Juice GPG Vibes Aflac HiTouch Mela Aura Bora Mid-day Squares Taste Radio Startup CPG Genesis Nutrition 15 Minutes of Genius Mark Samuel on LinkedIn Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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153 - Change Through Cooking with Alison Cayne of Haven's Kitchen 1:06:27

47 weeks1:06:27

1:06:27

Beyond simply being delicious, food can be a means to start conversations, cross cultural divides, and even inspire social change. In this episode of Brands for a Better World, you’ll hear from Alison Cayne, Founder of NYC-based Haven’s Kitchen, about how she combined her passion for cooking with her desire to change people’s lives for the better and turned it into a purpose-driven career. Join us as we delve into the social impacts of our food systems, why home cooking is good for our health, the health of our communities, and the health of the planet, and the immense power that everyday consumers hold to drive meaningful policy change. We also discuss how Alison’s podcast, In the Sauce, helped her speed up her CPG learning curve, the ways that Haven’s Kitchen has evolved based on customers’ needs and in response to the world at large, why the best marketing strategies are common sense, and so much more! To learn about the many compelling ways that food can transform communities and encourage people to create a better world through cooking, be sure to tune in today! Key Points From This Episode: The important role that cooking plays in supporting the local economy and agriculture. An understanding of the correlation between home cooking and better food systems. Why we shouldn’t underestimate the power that consumers have to drive policy change. What led Alison to start a cooking school in the middle of her Master’s program. From urban planning and policy to food studies: how Alison’s interests have evolved. The story behind Alison’s cookbook and Haven’s Kitchen’s range of sauces. How the In the Sauce Podcast helped Alison accelerate her CPG learning curve. The personal satisfaction that Alison gets from being a connector in her industry. Insight into Alison’s unique CPG product strategy, supply chain, and packaging. Common barriers to feel-good home cooking that Haven’s Kitchen seeks to simplify. Theory versus practice: why the best marketing strategies are usually common sense. The Haven’s Kitchen initiative that donates 1% of gross profit to community-based organizations that fight inequity and hunger. New products, new channels, and more: what the future holds for Haven’s Kitchen. Alison’s favorite non-food hobby, best piece of advice, and more in the lightning round! Links Mentioned in Today’s Episode: Haven’s Kitchen Alison Cayne on LinkedIn In the Sauce Podcast The Haven's Kitchen Cooking School: Recipes and Inspiration to Build a Lifetime of Confidence in the Kitchen Tiny Habits: The Small Changes that Change Everything Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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152 - Donuts for Health with Kathrin Henon of Planet Bake 44:13

48 weeks44:13

44:13

America has a major sugar problem, which is evident in the fact that the United States consumes more sugar than any other country in the world! To explain how her company is helping to ease this particular pain point across the country, we are joined today by the Founder and CEO of Planet Bake, Kathrin Henon. Kathrin begins by explaining how her German background and America's diabetes problem combined to inspire her to help solve the sugar problem in the United States. Then, our guest explains why she adopted a vegan and sugar-free diet before walking us through the ins and outs of Planet Bake, the wonders of allulose, the value of avocado oil, and the problematic culture of brands hiding certain troublesome ingredients. We also learn about Kathrin's education and how it informed the way she built her brand, the important lessons she's absorbed as a founder, the future of Planet Bake, and why she loves being involved in research and development. Key Points From This Episode: The (worrying) state of diabetes in America. Beyond the sugar: The ins and outs of Planet Bake. Why Kathrin chose to adopt a plant-based, zero-sugar diet. Why our guest reveres allulose as the perfect sweetener, and her list of sweeteners to avoid. Understanding her choice to use avocado oil in Planet Bake's products. The way her degree in Strategic Design and Management influenced how she built her brand. How some brands hide problematic ingredients but Planet Bake is fully transparent. The biggest lessons she's learned as a founder and brand-builder. What Planet Bake aims to achieve in the next 5 years, including its in-house chocolate line. Links Mentioned in Today’s Episode: Kathrin Henon on LinkedIn Kathrin Henon on Instagram Planet Bake ‘ The Declaration of Allulose and Calories from Allulose on Nutrition and Supplement Facts Labels’ Daniel Lubetzky Frontline Impact Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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151 - Diverse Foods & Families with David Fullner & Daniel Auld of Kekoa Foods 57:19

49 weeks57:19

57:19

Have you ever found yourself in a grocery store, staring at rows of bland baby food jars and thinking, “There's got to be a better way?” Today, we sit down with David Fullner and Daniel Auld to discuss how their company, Kekoa Foods, is revolutionizing the baby food space. Kekoa Foods specializes in producing organic baby food and aims to provide nutrient-rich, natural, and organic food options that promote healthy infant development. In our conversation, we unpack how trying to find healthy, palate-expanding baby food for their son prompted starting their company, why variety in a baby’s diet is vital, how the company contributes to and celebrates diversity, and the hard lessons from their entrepreneurial journey. Discover why you don’t need to know everything about business to be an entrepreneur, the ups and downs of the CPG learning curve, why you don’t need to sweat the small stuff, and more. Join us as we explore how Kekoa Foods is nourishing the next generation with David Fullner and Daniel Auld! Key Points From This Episode: How the premature birth of their son caused the start of their business. Discover the company’s ethos around diversity and community. Hear how they learned the fundamentals of running a business. Fostering healthy adventurous eaters with their baby food products. Find out where the habit of making their own food originated. Why it essential to involve children in making and cooking food. Ways their backgrounds and skills make for a good partnership. Learn about the lessons and unexpected challenges they overcame. Explore the current product range that Kekoa Foods has on offer. Their biggest wins and what they have planned for the company. Recommendations and resources for startups in the CPG space. Links Mentioned in Today’s Episode: David Fullner on LinkedIn Daniel Auld on LinkedIn Kekoa Foods Everything Is Figureoutable Sprouts Farmers Market Rutgers University Food Innovation Center Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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150 - Manifesting & Evolving with Kate Flynn of Sun and Swell 1:08:55

50 weeks1:08:55

1:08:55

Sun and Swell is a wholesome food brand that’s on a mission to create a healthier and more sustainable food industry. Today we are joined by Sun and Swell’s Co-Founder and CEO, Kate Flynn, who walks us through the power of manifestation and how the practice has helped to transform all aspects of her life. Kate explains how manifestation works, the key components of purpose-driven manifestation, how manifesting helped her overcome many life and business challenges, and the role of masculine and feminine energies in determining how you manifest and what you prioritize as important. We uncover the world of limiting beliefs and discover how Kate has transcended hers, the toxic cultures that we can avoid both in life and at work, the undeniable power of intention, and the gift of failing forward. We also learn more about Sun and Swell including the brand’s origin story and history, where it currently stands in the market, its office setup, why it values simplicity, and why it reveres its B Corp and WBENC certifications. To end, our rapid-fire questions explore the human desire to understand our basic needs and wants, and we discover why trusting the universe is a key element of Kate’s philosophy. Key Points From This Episode: How Kate Flynn discovered manifesting, and how it’s helped transform her life and business. Understanding why the concept of manifesting has had such a major impact on Kate. The importance of patience, resilience, and a determined mindset for manifesting. Kate’s entrepreneurial challenges and how she’s overcome them. Balancing masculine and feminine energies, and making room for adequate downtime. The limiting beliefs that Kate has transcended. Exploring the toxic cultures that manifest at home and at the office. The power of intention. Sun and Swell’s origin story and history, and where the brand stands today. Embracing the chaos of growth, failing forward, simplicity, and prioritizing. Why Sun and Swell values its B Corps certification and being women-owned. Shine , trusting the universe, kindness, and leaving the world better than you found it. Links Mentioned in Today’s Episode: Sun and Swell Foods Sun and Swell Foods on Instagram Kate Flynn Kate Flynn on LinkedIn Kate Flynn on X Kate Flynn on Instagram Kate Flynn Email Manifesting | Kate Flynn on LinkedIn Bryan Flynn on LinkedIn CIVANA Wellness Resort and Spa Women Owned WBENC Patagonia Yvon Chouinard Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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149 - Good Stuff Takes Time with Matt Thomas of Brew Dr. 37:38

50 weeks37:38

37:38

Get ready to unlock the secrets behind one of the most captivating beverages of our time: kombucha! Today, we sit down with Matt Thomas, Founder of Brew Dr., to delve into the world of kombucha brewing. We discuss how his kombucha company originally started as a tea company, the motivation behind launching his kombucha brand, and the shifts that the COVID-19 pandemic prompted in his business approach. Tuning in, you’ll hear about his exciting new SIPJOY product line, what makes kombucha so unique, and how Brew Dr. is making the world a better, healthier place through its products. Join us today as we sip on wisdom, unravel the magic of kombucha, and glimpse into the future of the beverage revolution! Key Points From This Episode: Matt’s background and his entrepreneurial start in the tea business. How his kombucha business started from a single seed. The Kombucha SCOBY (symbiotic culture of bacteria and yeast) fermentation process. How the pandemic caused a shift in Matt's business approach. Balancing the growth of a sustainable business with entrepreneurial goals. Food culture trends and the growing interest in kombucha. Motivations behind Brew Dr.’s SIPJOY product range. What Matt has planned for the future trajectory of the company. Why Brew Dr. has chosen to use no artificial ingredients. Core values that drive Brew Dr.’s approach to making a difference. The evolution of the CPG industry toward sustainability. Challenges Matt has faced along his entrepreneurial journey. Links Mentioned in Today’s Episode: Matt Thomas on LinkedIn Brew Dr. SIPJOY Nixie Spindrift 1% for the Planet Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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148 - The Brand is the Product with Christopher Gavigan of The Honest Company 57:08

52 weeks57:08

57:08

What matters more, the product or the brand? As today’s guest Christopher Gavigan explains, the brand and the product should be one and the same and therefore equally important! Christopher is the founder of multiple businesses and initiatives, including The Honest Company and Prima – wellness brands that are centered on health and sustainability – and he joins us today to share his insights as a conscious leader and brand pioneer. After getting to the roots of Christopher’s passion for creating sustainable brands, we learn about Healthy Child Healthy World and The Honest Company, and how the former paved the way for the latter. Then, we discover the role that Jessica Alba played in the genesis of The Honest Company, what Christopher’s current work entails, why it’s vital to build and support impact-driven brands in all industries, and the pain points that Christopher was trying to alleviate with Prima. To end, we learn how our guest views success, how he’s navigated difficult obstacles as an entrepreneur, why he values consistency over intensity, and his vision of utopia. Key Points From This Episode: Welcoming Christopher Gavigan as he explains what drove him to family health. Where and how he developed his instinct for creating brands. How Healthy Child Healthy World helped birth The Honest Company. The importance of building and supporting impact-driven brands. Understanding Jessica Alba’s role in bringing The Honest Company to life. Christopher’s current job title and role, and how it’s changed over the years. The problems that he was trying to solve with the other company that he founded, Prima. Core attributes that he looks for or builds into a company to ensure success. The most surprising and difficult challenges that he’s faced as an entrepreneur. Hu Chocolate, spending time outdoors, consistency over intensity, and reading. Christopher names Yvon Chouinard as an impact-driven leader who is worthy of our praise. Our guest’s vision of a better world. Links Mentioned in Today’s Episode: Christopher Gavigan Christopher Gavigan on LinkedIn Christopher Gavigan on X Christopher Gavigan on Instagram Christopher Gavigan Email The Honest Company Prima Healthy Child Healthy World Healthy Child Healthy World Jessica Alba on Instagram Hu Kitchen The Creative Act Patagonia | Yvon Chouinard Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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147 - Not Potato Chips with Betty Lu of Confetti Fine Foods 1:02:34

1 year1:02:34

1:02:34

Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this episode, we are joined by Betty Lu, Founder and CEO of Confetti Snacks, to delve into the world of sustainable snacking. Confetti Snacks specializes in creating delicious gourmet snacks using nutrient-rich vegetables infused with unique flavors from around the world. In our conversation, we discuss her experience traveling the world looking for unique flavors, her creative process behind the idea for a colorful veggie chip, how she acquired funding to test the concept, and how Confetti Snacks is making a positive impact on people and the planet. She also shares why authentic, genuine connections with end consumers are essential for success and answers our round of rapid-fire questions. Join us as we unwrap the story behind Confetti Snacks and explore the delicious possibilities of mission-driven snacking for a healthier, happier world. Tune in now! Key Points From This Episode: Her motivation for traveling the world and what she learned from the experience. Betty’s idea of “travelpreneurship” and the value of traveling for entrepreneurs. Why she founded Confetti Snacks and what she hopes to achieve with the company. How she was able to acquire her initial investment from the Singapore Government. Learn about how she was able to enter the US market and her plans to scale. The company’s product range and why they are better for people and the planet. Ways her products stay true to its cultural inspirations while communicating its mission. Upcycling and how Confetti Snacks is helping the fight against food waste. Opportunities sustainability offers and reasons why companies should embrace it. Confetti Snacks’ ColorForHunger program and the impact it is making. She shares lessons from her career and valuable advice for budding entrepreneurs. Explore the real value of a brand and how to build a loyal customer base. Hear how listeners can support Confetti Snacks in achieving its mission. Rapid-fire questions: her favorite vegetable, country, impact-driven leader, and more! Links Mentioned in Today’s Episode: Betty Lu on LinkedIn Confetti Snacks Confetti Snacks on Instagram Confetti Snacks on LinkedIn Confetti Snacks on Facebook Confetti Snacks on X Confetti Snacks on Amazon ColorForHunger Do the KIND Thing KIND Snacks Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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146 - Inclusive Baking with Kimberle Lau of Bake Me Healthy 57:30

1 year57:30

57:30

How can we bake a better world, one delicious bite at a time? Join us as we delve into the world of sustainable and inclusive baking with plant-based baking mama Kimberle Lau, Founder of Bake Me Healthy. Bake Me Healthy is a company that specializes in providing baking mixes crafted with clean, plant-based ingredients. It is more than just a baking mix company; it's a movement toward inclusive, sustainable, and convenient baking that prioritizes health, taste, and the planet. In our conversation, we discuss her entrepreneurial origins in skincare, how her food intolerances motivated her to start a plant-based, gluten-free, and allergen-free baking business, the importance of supporting women-owned companies, and why her products are better for people and the planet. She also shares valuable lessons from her entrepreneurial journey and indulges us with our rapid-fire question round. Join us as we delve into the sweetness of conscious baking to a healthier, happier planet, one delectable treat at a time with Kimberle Lau of Bake Me Healthy. Tune in now! Key Points From This Episode: Hear about her start in skincare and why she pivoted to plant-based baking. The opportunity she saw for an inclusive, healthy, and sustainable baking business. Why she finds the food industry more exciting than the beauty and skincare industry. Discover how she transitioned from baking for herself to developing a baking brand. She shares details about her research and development process. The role Drexel Food Lab played in creating the Bake Me Healthy product range. How her company champions upcycling techniques to combat food waste. Explore her passion for women-owned businesses and sustainability. Ways the Certification for Women-Owned Businesses offers support. Uncover her journey to sourcing sustainable packaging for her products. Unpack the hurdles and limitations of making compostable packaging. She shares the biggest lesson from her professional career. Gain insights into her approach to innovation and customer feedback. Find out how listeners can support Bake Me Healthy. Links Mentioned in Today’s Episode: Kimberle Lau on LinkedIn Bake Me Healthy Drexel Food Lab The Women’s Business Enterprise National Council (WBENC) Certification for Women-Owned Businesses Upcycled Food Association (UFA) 1% for the Planet Food Rescue Outcast Foods Humble Chips (Humble Snacks) Nowhere Bakery Just Date Pallavi Pande Dtocs Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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145 - Be Willing to Lose Everything with Adam Hiner of Pacha 1:00:08

1 year1:00:08

1:00:08

Setting out and starting a business takes courage, determination, and the ability to learn as you go. It also requires a certain commitment to the foundational causes of the work. For Adam Hiner, our guest on today's show, combining his passion for food and regenerative agriculture with his work ethic and growing knowledge of the entrepreneurial landscape has enabled him to build two really inspiring and conscientious brands. Adam is the CEO and Founder of Pacha, a gluten-free, grain-free, sprouted, fermented, paleo, and plant-based bread company, as well as the Co-Founder of Boochcraft, through which he and his team introduced the market to organic hard kombucha! In our chat, we get to hear from Adam about the important steps on his evolving path, the morals that ground his work, and some of the challenges he has faced and overcome so far. If you would like to hear about true innovations in the food sector, how Adam approached business during the pandemic, and the power of intuition in a data-filled world, listen in with us! Key Points From This Episode: Adam talks about regenerative agriculture and how Pacha is involved and supports this movement. Challenges in the baked goods space: distribution, freshness, packaging, and more. The environmental and social initiatives that Adam and Pacha have linked with so far. A little about the organic, hard kombucha company that Adam started called Boochcraft. Advice from Adam for aspiring CPG business owners on the realities of running a business and using intuition. How Pacha was birthed at the beginning of the pandemic and Adam's attitude towards riding that wave. Demand for kombucha and the surprising demographics that gravitated towards the products. Adam's journey before launching Pacha; selling mortgages, restaurants, catering, and more! Links Mentioned in Today’s Episode: Modern Species Adam Hiner ob LinkedIn Pacha Boochcraft Rate Rabbit Unity Vibration JuneShine Trilogy Sanctuary 1% for the Planet CCOF Episode 31 - Cultivating Heartset with Linwood Paul & Matt D'Amour of Subtle Distinctions Episode 37 — Nailing The Pitch with Kayla Castañeda of Agua Bonita Gage Mitchell on LinkedIn Evolve CPG Evolve CPG Community Evolve CPG on YouTube Evolve CPG email…

Brands for a Better World (formerly Evolve CPG)

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144 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods 1:04:06

1 year1:04:06

1:04:06

No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdles which we discuss during today’s episode, they got to a point where they were weeks away from running out of money and having to shut their doors. Tune in to hear about the rise, fall, and recent rebrand of No Evil Foods! Key Points From This Episode: Factors that inspired Sadrah and her life partner, Mike, to found No Evil Foods. An overview of the journey of No Evil Foods from Sadrah and Mike’s kitchen in upstate New York to a nationwide plant based meat provider. Factors that are foundational to the company culture at No Evil Foods, and the award they won as a result! Major hurdles that No Evil Foods has been presented with over the past few years. Sadrah shares the challenges they experienced during the process of scaling their manufacturing. How No Evil Foods differs from many other plant-based protein brands. Lessons that Sadrah learned through dealing with her employees' desire to form a union. The value of being transparent and showing vulnerability as a leader. The rebranding that No Evil Foods has recently undergone. Valuable advice for other entrepreneurs. Links Mentioned in Today’s Episode: Modern Species Sadrah Schadel on LinkedIn No Evil Foods No Evil Foods on Instagram No Evil Foods on Facebook No Evil Foods on Twitter Climate Designers Climify Podcast on Instagram Gage Mitchell on LinkedIn…

Brands for a Better World (formerly Evolve CPG)

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143 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks 52:48

1 year52:48

52:48

Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they choose to support. While shifting towards more sustainable business practices obviously has a positive impact on the environment, there are also a number of benefits for your brand, which you’ll learn more about in today’s episode! To help us explore this topic, we are joined by Alicia Lahey, Co-Founder and CEO of Humble Snacks, Canada’s first organic potato chip packaged in 100% plastic-free, compostable bags. We discuss Alicia’s experience in big food, why she and her husband made the shift to a more sustainable lifestyle, and why she didn’t want to launch her own brand unless it came in better packaging, plus so much more. To find out how you can continue to innovate in the natural and organic snack category and ensure that your packaging mirrors the philosophy of your brand, you won’t want to miss today’s episode of EvolveCPG! Key Points From This Episode: Some of the challenges that come with adopting sustainable packaging solutions. Why Alicia and her husband were so committed to creating eco-friendly bags. Lessons learned from SunChips’ infamously noisy packaging. A look at Humble’s partnership with A Plastic Planet to develop their plastic-free bag. The importance of investing in plastic-free or plastic-neutral initiatives. Limitations of compostable packaging and how Humble seeks to solve them. How proving sustainable packaging successful will move the needle for larger brands. Alicia’s take on the future of better snacking (and where there’s room for innovation). Other product categories that Humble will expand into in the future. The inspiration behind their ‘humble’ brand name. Why communication is key when working with your spouse in your family business! Hurdles Alicia and her husband had to overcome to get their product on shelves. Valuable fundraising tips for other purpose-over-profit founders. Identifying (and filling) a gap in the market for organic, light, crispy, skin-on potato chips. Insight into Alicia’s research and development process for Humble Snacks. How Alicia found her way into the CPG industry, starting with driving a truck! Links Mentioned in Today’s Episode: Humble Snacks Alicia Lahey on LinkedIn Alicia Lahey on Instagram A Plastic Planet rePurpose Global Modern Species Gage Mitchell on LinkedIn Evolve CPG Evolve CPG Community Evolve CPG on YouTube Evolve CPG Email…

Brands for a Better World (formerly Evolve CPG)

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142 - The Keys to Success with John Foraker of Once Upon a Farm 1:01:19

1 year1:01:19

1:01:19

To make a true impact, your mission needs to be baked into the DNA of your brand from the get-go. Joining us today to share the keys to the success of an impact-driven brand is John Foraker, Co-Founder and CEO of nutrition-focused kids’ food brand, Once Upon a Farm. In this episode, we discover the most valuable lessons John learned from scaling Annie’s Homegrown, how he came to partner with actress and Once Upon a Farm co-founder, Jennifer Garner, and how he weaves impact into the brands he builds. Tune in for this revealing episode on scaling without compromising culture, and committing to making an impact. Key Points From This Episode: Introducing John Foraker, Co-Founder and CEO of Once Upon a Farm. John’s advice for scaling an impact-driven brand. The importance of baking impact into the DNA of your brand. The three most valuable lessons John learned from scaling Annie’s Homegrown. How and why both John and actress Jennifer Garner got involved with Once Upon a Farm. The fundamental belief that drives John to use business as a force for positive social change. The benefits of the public benefit corporation model. Hiring advice and criticism of the historical corporate mindset. The importance of authenticity as a leader (and the danger of imitation). Reframing the term “organic”. How John married his passion for food and farming with business. The value of graduate studies and continuous learning in business. Once Upon a Farm’s purity promise and their partnership with Save the Children. The evolving nature of B Corp. Links Mentioned in Today’s Episode: John Foraker on LinkedIn Once Upon a Farm Once Upon a Farm on Instagram Jennifer Garner Jennifer Garner on Instagram Annie’s Homegrown Modern Species Gage Mitchell on LinkedIn Evolve CPG Evolve CPG Community Evolve CPG on YouTube Evolve CPG email…

Brands for a Better World (formerly Evolve CPG)

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141 - Organic Trade Shows with Jamie Lamonde of Kindship Group 51:24

1 year51:24

51:24

When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better solutions. Joining us today is Jamie Lamonde, CEO and Founder of Kindship Group, whose core mission is to scale and grow businesses for good. We talk with Jamie about her recent trip to Germany to attend BIOFACH, the world’s leading trade fair for organic food, how the experience compares to Natural Products Expo West, and her top tips for getting the most out of any trade show experience. Our conversation gets into some of the key differences between American and European food industries, the state of the organic movement and its relationship to non-GMO, regenerative, and biodynamic movements, and Jamie’s hopes for the future of these industries. Join us for an expansive conversation on global food industries, trade shows, and why greater inclusion and diversity are essential for a better world! Key Points From This Episode: The upcoming Natural Products Expo West trade fair. What we are most excited about for Expo West. Tips to help get the most out of Expo West. An overview of BIOFACH, the world’s leading trade fair for organic food. How BIOFACH compares to Expo West. Jamie’s takeaways from her first trip to BIOFACH in Germany. The diversity of businesses that Jamie saw at BIOFACH. Some notable differences between the US and European food industries. Key insights from conversations on organic farming and regenerative agriculture at BIOFACH. Embracing how the regenerative movement can enhance organic, not compete against it. How bad actors and infighting within the movement can discourage consumers. A reminder of the concerted efforts being made to prevent organic fraud. Jamie answers our rapid-fire questions on favorite foods, impact-driven leaders, and more! Links Mentioned in Today’s Episode: Jamie Lamonde on LinkedIn Kindsdhip Group IFOAM Regeneration International Natural Products Expo West BIOFACH Episode 10: Mission and Marketing with Jamie Lamonde of Kindship Group Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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140 - Feel Good Snacks with Laurel Orley of Daily Crunch 51:06

1 year51:06

51:06

There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are battling to match your experience, you know you’ve birthed something truly special! Daily Crunch is a nut-snacks unicorn and today, we are joined by its co-founder and CEO, Laurel Orley, who explains what makes her brand different from the rest and why its competitors struggle to keep up. Our conversation explores the value of being Women-Owned certified, how Daily Crunch prioritizes mental health, the power of upcycling, and so much more. Tune in to discover the difference between learning in corporate and learning on-the-go, and how ruined plans may actually be a saving grace for budding entrepreneurs. Tune in now! Key Points From This Episode: What makes Daily Crunch unique, and why other nut companies struggle to keep up. Daily Crunch’s highest-performing products and flavors. Laurel defines “upcycled” and explains why we should all be excited about it. Why Daily Crunch prioritizes mental health and how this manifests throughout the brand. The value and impact of being certified by Women Owned. How the company navigates brand partnerships. The advantages of throwing out the playbook and embracing the pivot. How Laurel’s background and skills in media have helped her as a CPG entrepreneur. Her biggest wins and struggles since co-founding Daily Crunch during the pandemic. Cashew nuts, Japan, self-care, hot yoga, Daniel Lubetzky, and sustainability. Links Mentioned in Today’s Episode: Daily Crunch Daily Crunch on Instagram Laurel Orley on LinkedIn Natural Products Expo West Upcycled Food Association Cleveland Kitchen Women Owned ‘Episode 124 - Women-Owned with Elizabeth Walsh of WBEC East’ Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

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139 - Future Proof Foods with Adam Maxwell & Kelsey Tenney of Voyage Foods 56:08

1 year56:08

56:08

Are you ready to sink your teeth into the future of food? In this episode, we are joined by Adam Maxwell, CEO, and Kelsey Tenney, VP of R&D, from Voyage Foods, to discuss future-proofing the food industry with sustainable and delicious alternatives. Voyage Foods is a food technology company on a mission to create a future where sustainability, accessibility, and flavor go hand in hand in our food. In our conversation, we delve into their motivation for crafting tasty alternatives to ingredients with vulnerable supply chains, how they are changing lives with allergy-free peanut butter, their goals for expanding beyond their existing products, and their approach to future-proofing the food industry. Finally, we wrap up with a rapid-fire food-themed question round. Tune in and discover how to make food better for people and the planet with Adam Maxwell and Kelsey Tenney of Voyage Foods! Key Points From This Episode: How Adam and Kelsey met and their motivation for starting Voyage Foods. Uncover the supply-chain issues associated with our favorite foods. Discover how their mission with chocolate extends to other products, like coffee. Their approach to tackling food industry problems before they happen. Unpack their goal of making sustainable food accessible to everyone, forever. Learn how crafting allergin-free products forms part of their mission. How their food science backgrounds inform their future-proof approach. Mentoring and helping other food companies to grow along the way. Balancing transparency with protecting their R&D developments. Hear about the initial powerful reactions from customers to their products. What aspect of Voyage Foods people resonate with the most. Insights into the challenges and hurdles of working in the food CPG space. The future vision of the company and the impact it hopes to create. Their commitment to incorporating upcycled ingredients. A food-theme round of rapid-fire questions for Adam and Kelsey! Links Mentioned in Today’s Episode: Voyage Foods Voyage Foods on LinkedIn Voyage Foods on X Voyage Foods on Facebook Voyage Foods on Instagram Adam Maxwell on LinkedIn Kelsey Tenney on LinkedIn Alter Eco Tony's Chocolonely Upcycled Food Association (UFA) Indra Nooyi Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

Brands for a Better World (formerly Evolve CPG)

1
138 - Super Kale with Lisa Curtis of Kuli Kuli 49:41

1 year49:41

49:41

Kale is often considered the go-to green superfood. In the Battle of the Supergreens, however, moringa (or “super kale”) is a formidable opponent! While working with women farmers in West Africa, Lisa Curtis was introduced to the profound healing and energizing powers of moringa. Out of that experience, Lisa created Kuli Kuli, a Certified B Corp that allows Americans to experience the power of superfoods like moringa while also empowering farmers around the world. Today, this award-winning entrepreneur and thought leader joins us to share the incredible health benefits of moringa, Kuli Kuli’s journey from Peace Corps to grocery store, and some of the strategies the brand uses to educate consumers about its nutritious superfood products. We also touch on how Kuli Kuli is pioneering the future of food, delicious ways to add moringa to your diet, and so much more. To find out how Lisa is aligning mission and product to revolutionize the superfood industry, be sure to tune in today! Key Points From This Episode: The incredible health benefits of moringa compared with kale. Building a brand that empowers farmers and delivers nutritious superfood products. How Kuli Kuli is pioneering the future of food through the plants of the present. When Lisa first learned about moringa as a Peace Corps volunteer in Niger. Tactics that Kuli Kuli uses to educate consumers about the power of moringa. Certifications and business initiatives that make Kuli Kuli a force for good. The combination of luck and preparation that launched the success of Kuli Kuli. Ways that regenerative agriculture can be more profitable than conventional agriculture. How you can use moringa to boost energy, reduce blood sugar, and more. Different ways to consume moringa, whether fresh, powdered, or frozen. Where you can get your hands on Kuli Kuli’s products (at a discounted rate!) Lisa’s favorite superfoods, indulgent snacks, impact-driven leaders, and more. What “better for the world” means for communities, packaging, and consumers. Links Mentioned in Today’s Episode: Lisa Curtis Lisa Curtis on LinkedIn Lisa Curtis on X Kuli Kuli Foods 20% Discount Code for First-time Customers: MODERNSPECIES ‘Battle of the Greens: Moringa vs. Kale’ MUD\WTR Alter Eco Truffle Thins Jacqueline Novogratz The Blue Sweater Modern Species Gage Mitchell on LinkedIn Gage Mitchell on X Brands for a Better World Website Brands for a Better World on YouTube Brands for a Better World email Impact Driven Community…

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