Food Marketing Nerds Restaurant And CPG Marketing podcast

A tartalmat a Food Marketing Nerds and Blue Bear Creative biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Food Marketing Nerds and Blue Bear Creative vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Dave Ramsey: 5 Stages to Build and Scale a Business That Lasts | Entrepreneurship | E344 1:03:38

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1:03:38

Too many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com to download your free social media e-book.

66 epizódok

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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updated 4 éve

Megosztás

Sorozat kép•Feed

66 epizódok

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG

Minden epizód

1
What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn 33:11

4 years33:11

33:11

On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is pretty new in the US, date syrup has been around for a long time – as in, dating back to the biblical era. During a trip in the Middle East, David and his best friend, Brian, tried date syrup for the first time and became obsessed. Realizing there was nothing like it sold in the US, David and Brian soon partnered up, founding what would become D'Vash. In just a couple years, D'Vash went from two friends selling their Original Date Syrup at Farmers Markets, to now, where they're sold in over 5000 stores, and have a growing product line. On today’s episode, David takes us through how he and his partner scaled the business up, from developing the product, to shifting to a co-packer, to landing the golden ticket of their first Walmart PO. Obviously things have been going pretty well for D'Vash, but there were certainly bug learnings in the process, which David shares in today’s episode. Whether you’re thinking of starting your own food company, in the midst of scaling, or are trying to gain more market share, David’s interview will leave you with plenty of savvy marketing ideas applicable at almost any size company. David's Recommended Reads: Scaling Up by Verne Harnish Learn More About D’Vash at: @dvashorganics on Instagram dvashorganics.com Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants .…

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How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield 30:59

4 years30:59

30:59

On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: J ä germeister. As a heavy hitter in the industry, J ä germeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at J ä ger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already know,” or at least think they know. In our conversation, Chas and I discuss some of J ä ger's recent campaigns and innovations, all of which bring different use cases of the product to the forefront. J ä ger’s marketing team has done a great job highlighting the unique strengths of their product by identifying and leaning into how consumers are actually behaving. We discuss the campaigns from insight to execution, how they’ve adapted the ideas to a changing wine and spirits landscape, and plenty of the learnings in between. It’s not everyday you get to learn from a marketing legend, discussing one of the most recognizable brands in the world. Joining us out of New York, we're excited to welcome Chas Littlefield. Recommended Reads Your Marketing Sucks Learn More About J ä germeister: J ä germeister.com @jagermeister on Instagram…

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How to Stress-Test Your Brand Strategy with Michael Keplinger 38:05

4 years38:05

38:05

Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which helps them better understand what sways consumers in a given purchase decision. Smashbrand works with brands like Kool-Aid, Yucatan Guacamole, 7-Eleven Private Label, Duracell, and even PayPal. While their brand work reaches beyond the food and beverage space, make no mistake, these people are absolutely food marketing experts. In this episode, you’ll learn how Smashbrand uncovers the hidden insights that validate or nullify ideas around what influences purchase decisions. If you’re in the strategy or consumer research side of marketing, I think you’ll find this conversation to be especially useful. Learn more here: Smashbrand For full interview transcripts and other valuable resources, check out FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants .…

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Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart 33:37

4 years33:37

33:37

On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on. Interact, is a world class branding and packaging design firm that specializes in CPG. They recently launched a really informative series called SprintToSuccess, which explains the branding and packaging design process. The content dives into the research, strategy, and creative work that goes into identifying and capitalizing on the white space in a given category. In today’s episode, Fred talks us through the process of developing a winning brand strategy, and applying it through all facets of the brand. While Interact specializes in CPG, and the deliverable of the process we discuss is ultimately new packaging design, the knowledge Fred shares around brand strategy and how to apply it in the real world is universal across a spectrum of different industries within food & beverage. Whether or not you have a rebrand in the pipeline, there are plenty of valuable takeaways in this episode for all of you brand marketers out there. Additional Resources: Interact Boulder Sprint to Success Content Series SuperFrau For full interview transcripts and other valuable resources, check out FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants .…

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Performance Branding: Building Brand Equity at Every Stage of the Funnel with Hayley Raymond of HelloFresh 42:51

5 years42:51

42:51

We have an awesome interview lined up for you. Hayley Raymond, Associate Director of Brand Marketing at HelloFresh, joining us out of Brooklyn for today’s episode. HelloFresh has grown into the leader in the meal kit space, and as a direct to consumer company, they’ve built their portfolio of brands largely through performance marketing. While branding and performance marketing have traditionally been somewhat at odds with one another, a big part of Hayley’s role is to break down silos and make sure HelloFresh is building brand equity at every stage of their marketing funnel. In this episode, we talk through How to quantify the results of difficult to measure top of funnel efforts Why a “brand sandbox” has replaced the standard brand book at HelloFresh How to merge dynamic creative with continuity through your customer touchpoints And plenty more. A lot of times, branding and performance marketing are discussed as two completely separate schools of thought, but Hayley connects the dots of that right and left brain thinking in a really elegant and original way, that I think you’ll find very refreshing. So without further adieu……

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Creating Change: Outmaneuvering the Titans of Industry, with Chloe’s Fruit CEO, Michael Sloan 36:12

5 years36:12

36:12

On the podcast today, we have Michael Sloan, CEO of Chloe’s Fruit . If you’re not familiar with the company, you are seriously missing out. Chloe’s makes several different varieties of clean ingredients, frozen treats that I can say from personal experience, are incredibly delicious and very quality. Whether you’re a rising startup or the industry leader, product quality is critical to long term success. But, as you likely know as a listener of this podcast, there’s so much more than goes into which challengers become and remain household names, and which ones become statistics. In most David and Goliath scenario’s, Goliath often wins. But in this episode, Michael tells us the story of how Chloe’s mission to create more accessible better for you options, not to mention a lot of savvy tactics met with great execution, has taken the company from a single shop in New York to the freezer aisle of over 10,000 stores across the country. We get into a lot of things... Pricing strategy when your ingredients are more expensive How licensing deals can help create opportunities for more distribution How to innovate your way to more shelf space… ...and so much more. Michael is an amazing thought leader, and you’re going to come away from this episode with a lot of new thinking around non-traditional ways to build your company through the rapid changes in the food and bev industry. Recommended Reads: Trillion Dollar Coach @ChloesFruit on Instagram…

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How COVID-19 is Impacting the Wine and Spirits Industry, with Luke Lahman, Business Development Manager at E&J Gallo 29:35

5 years29:35

29:35

Luke Lahman, who is a long-time friend of mine and repeat guest on Food Marketing Nerds joins us on the show today out of Scottsdale, AZ. Luke is the Business Development Manager at E. & J. Gallo , the largest winery in the United States. Luke joined us back in Season 1 to discuss in-store marketing, which I’d strongly recommend if you’re interested in learning more about merchandising and influencing purchase decisions at the POS. It was one of our most downloaded episodes of last season, so we invited Luke back on to talk to us through the impact COVID-19 has had on the wine and spirits industry. If you’re not already familiar, E & J Gallo is a winery and distributor; they have a ton of household names in their portfolio and, fun fact, they’re also the largest exporter of California wines. By the nature of Luke’s role, he has a great pulse on consumer behavior around wine and spirits, and he’s tapped into what’s selling at both a category and brand level. We’ll be covering all of that in this episode, along with a few of Luke’s thoughts around how you can adapt your in-store marketing to the current state of socially distanced store layouts. For full interview transcripts, visit FoodMarketingNerds.com . Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants .…

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Performance Marketing Like the Pros with Margaret Fortner of Hydrant 38:55

5 years38:55

38:55

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant . The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce. As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account throughout her team’s ongoing efforts. Looking at their digital advertising, Hydrant may have 50 or more different ads running at any given moment, testing and uncovering what levers deliver the highest ROI. And in this episode, you’ll learn: How to adapt the creative review process for rapid iteration What incentives convert interested leads into buying customers Why you need to update your approach to split testing And plenty more. Just a friendly heads up, in a couple of sections of the conversation, we get a little more into the weeds of data analysis than usual, but those parts are relatively short. If that’s not your thing, bear with us, because there’s plenty of practical insights around performance marketing applicable to all food and beverage brands with a growing digital presence, D to C or otherwise. So without further adieu! Recommended Reads & Other Resources: HotJar Tableau Leadership Lessons from Sports Learn More About Hydrant on: Facebook Instagram For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.…

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How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade 32:53

5 years32:53

32:53

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends. David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book. In this episode, you’ll learn What hires are most crucial for breaking through a plateau Why you shouldn’t write off a smaller social media following What metrics matter in leading a company turnaround Why fact-based selling is crucial to successful product sell-through And plenty more. David is awesome, and I know you’re about to learn a ton from his interview. Learn more about Calypso: On Facebook On Instagram…

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The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle 15:45

5 years15:45

15:45

On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020. If you’re looking to up your content game on social, this episode offers plenty of practical insights on how to set your videos up for success. Let’s get after it.…

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A Deep Dive into the World of Kombucha with Hannah Crum of KBI 30:04

5 years30:04

30:04

Today’s episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry. Today, we’re chatting with Hannah Crum, founder and president of Kombucha Brewers International . Hannah, otherwise known as the "Kombucha Momma", has a profound understanding of the industry, best practices, and what it takes to be a success. As you’ll soon hear, Hannah’s demeanor is as effervescent as the Kombucha her trade association represents. If you’ve ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today’s deep dive into the rapidly evolved world fermented tea! Hannah's Recommended Reads: Crucial Conversations Resources: Kombucha Kon 2020…

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Applying Big Brand Principles with Start-Up Scrappiness with Lucinda Wright of Cask & Kettle 39:24

5 years39:24

39:24

Joining us on the show today, we’ve got Lucinda Wright, Co-Founder and CEO of Cask & Kettle . If you aren’t familiar, Cask & Kettle is a company that is truly in a category of one. They make the first and only spiked coffee K-Cups on the market, ranging from the more traditional Irish Coffee to their Hot Blonde Coffee with vodka, and even a Spiked Dry Cider. Lucinda has an incredible depth of expertise in CPG. She was VP of Marketing at Kelloggs, where she helped to build Raisin Bran into a powerhouse brand. She’s also worked with a number of similar household names, before getting into consulting for, you guessed it, growing CPG brands. Lucinda has been putting her past experience to good use, from navigating the regulation heavy spirits industry to borrowing big brand principles and executing with start-up scrappiness. We’re discussing a lot of the do’s and don’ts when it comes breaking ground with an innovative product, and in this episode, you’ll also learn: How to perform big brand consumer research on a start-up budget Why marketing to your product’s buyers may be the wrong approach What to avoid when adding SKUs to your product line And plenty more... More Resources: Range: Why Generalists Triumph in a Specialized World by David Epstein Cask & Kettle on IG Cask & Kettle on FB…

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Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon 31:29

5 years31:29

31:29

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon . And by cereal, I mean like breakfast cereal you eat with milk, not serial, as in the true-crime podcast with a bummer of a second season. Magic Spoon is the healthy version of your favorite childhood cereals, and if you’re anything like me, you might already be somewhat familiar with them from an eye-catching Instagram or Facebook ad. Magic Spoon is turning the cereal aisle upside down, and the crazy part is, they aren’t even in the cereal aisle . That’s where Yoon-Ji comes in. Having worked at successful online-only companies like Away and Hawthorne, she’s helping Magic Spoon leverage a similar direct to consumer approach, to build emotional connections to the brand that money can’t buy. From general mindset down to tactical execution, there’s so much to learn from this interview, like: What consumer data most companies already have, but severely underutilize How to effectively personalize customer journeys Why you have it all wrong when it comes to organic social And a ton more. We’ve dabbled in topics like digital media, sales funnels and e-commerce in previous episodes, but not like this. Get ready for it, Nerds. More Resources: Magic Spoon on IG Unbounce - Landing Page Software Radical Candor by Kim Scott…

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How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative 18:58

5 years18:58

18:58

Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media. In this episode, you’ll hear: How platforms are catering to the rise in e-commerce What to keep in mind before investing in TikTok Why CPG brands shouldn’t sleep on Pinterest And plenty more. I should caveat this by saying, this episode is being recorded in late August of 2020, and with how quickly social media changes if you happen to be listening back on this episode, the window of the arbitrage from being an early adopter to certain features may have already closed. What we’re saying is, social changes quickly, so the landscape may look a little different if you’re tuning into this at a later date. Other Resources: Connect with Emily on LinkedIn Download the Social Media Trend Report…

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Building a Household Brand Name From Scratch Featuring Jeremy Gregory of Montucky Cold Snacks 25:14

5 years25:14

25:14

On the show today, we’re chatting with Jeremy Gregory, co-founder and marketing director of Montucky Cold Snacks . If you haven’t already seen Montucky’s distinctive beer cans on shelves, you probably will soon. As of February of this year, Montucky became one of the fastest-growing brands in the category, second to only White Claw. As a light lager, Montucky is up against stiff competition, and yet, their product continues to fly off the shelves. In today’s episode, you’ll hear: How the right apparel strategy can transform your brand Why it pays to not take yourself too seriously What goes into building a brand people young consumers can identify with And plenty more… Montucky’s marketing vibe and brand voice are one of, if not the company’s, biggest strengths and we’re thrilled to introduce you to the guy behind it all. Recommended Resources: Montucky on Instagram Montucky on Facebook The 1-Page Marketing Plan…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How COVID is Changing Consumer Behavior and What You Can Do to Adapt with Rifle Hughes of JPG Resources 32:06

5 years32:06

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Today we’re sitting down with Rifle Hughes, Strategy and Innovation Business Partner at JPG Resources . Rifle has spent over 20 years helping companies build strong connections between brands and consumers. He’s worked with a range of companies within the industry, from start-ups to heavy hitters like Nestlé, Hormel, and Pepsi. Rifle and I discuss how COVID is influencing consumer behavior, and how both CPG and restaurant brands should adapt. In this episode, you’ll hear: What consumer behaviors will likely have the most staying power in a post-pandemic world. How restaurants are bringing the on-premise experience to their customers' homes. What factors to consider before investing more into your e-commerce presence, and lot’s more. Recommended Resources: Connect with Rifle Hughes on LinkedIn Edmund Hillary: A Biography by Michael Gill…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills 30:02

5 years30:02

30:02

On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills . We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. We invited Vanessa onto the show to talk through this from both a personal and business perspective. And looking forward, what actions we can take to build a more inclusive industry. Recommended Reading: The Promise of a Pencil – Adam Braun Grit: The Power of Passion and Perseverance – Angela Duckworth…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Drive Repeat Customers with Digital Featuring Jim Lamancusa 41:02

5 years41:02

41:02

Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that went from a million in revenue per year to over 100 million, Jim experienced the internal workings of a natural foods unicorn. He’s taken that know-how, along with his own scrappy mentality, to develop some really smart marketing initiatives that might leave you thinking, “hmm why didn’t I think of that?”. After seeing the cost and conversion rates of his in-store demos, Jim was looking for a better way to grow his base of loyal customers. Cusa Tea and Coffee began refining its digital presence and hasn’t looked back since. Cusa’s approach to digital marketing is extremely savvy and anyone looking to establish or build on an existing e-comm presence, especially in the wake of COVID, has so much to learn from today’s episode. In this show, you’ll learn: How to scale up your digital media budget Why breaking up with bad subscribers could generate more sales How to gauge the effectiveness of your in-store marketing So, let’s get after it. Recommended Resources: Kick Further Klayvio.com BoldCommerce.com GetRepeat.io Find Cusa Tea & Coffee Online: Cusa Tea Website Facebook Instagram…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG 40:27

5 years40:27

40:27

On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. Michael is a brilliant guy who knows the business of CPG as well as any guest we’ve ever interviewed. His firm has successfully scaled brands like Wild Made Snacks and Tres Latin Foods, maker of the Pupusas that are near and dear to my heart. We dive deep into some of the commonly shared notions around marketing and distribution strategy, and why much of what you’re hearing around making it big may actually be leading you down a slow, painful path of destruction. This is only scratching the surface, but in today’s episode, you’ll learn What so many fledgling consumer brands get wrong about distribution strategy Why your brand-building efforts may not be adding value to the bottom line What marketing channels have the biggest impact on product turn And plenty more Recommended Reading & Listening What Didn’t Kill You - Michael’s Podcast Atomic Habits by James Clear Man’s Search for Meaning by Viktor E. Frankl Find out more about the Samantha Brands Group and Associated Brands: SBG Website Natural Food Works Tres Latin Wildmade Snacks…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics 29:39

5 years29:39

29:39

In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs . We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. Kristen started as a brand manager with Firehouse back when they had 300 locations and a marketing department of just two people. Well, the company grew quickly and so did Kristen’s role. She now leads the marketing department of 17 people, with Firehouse clocking in at over 1,100 locations nationwide. She talked us through what’s driven the company’s growth, and learnings she’s picked up along the way. In today’s episode, you’ll hear: What leaders can do to build a more passionate team Why your company mission is crucial for growth How telling your customers every good thing about you isn’t working And so much more... Kristen’s Recommended Podcast: Twenty Thousand Hertz Learn More About Firehouse Subs: Facebook Instagram Twitter…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Compete Against Industry Giants with Shauna Martin 31:04

5 years31:04

31:04

Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens. Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition. Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, those initial batches sold pretty well, and Daily Greens became one of the companies to kick start the green juice movement. Fast forward to today, and you can find Daily Greens on the shelves of every major retailer across the country. While dealing with everything from the ups and downs of the green juice category to competitors getting acquired by the Coca Cola’s of the world, Daily Greens has managed to stay independent and remain a key player in the industry. In this episode, you’ll learn: How to scale operations when your product goes national What characteristics you should look for in your next hires And how recipe content led to Daily Greens becoming a household name Check out Daily Greens online and on social: Instagram Facebook Twitter…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang 27:59

5 years27:59

27:59

In this episode, we’ll be chatting with Tiffany Yang, the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear: How a brand video landed Sweety a 1500 store PO from Walmart Why grocery store shelves and Instagram have a lot in common And what the most popular brands do that keeps customers coming back for more...And plenty more... Tiffany’s Recommended Read: Shoe Dogs by Phil Knight Check out Sweety's website & Social: Sweety on Facebook Sweety on Instagram Sweety on Twitter…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
Building a Scalable CPG Brand with Kerry Carlson of Coconut Cloud 28:52

5 years28:52

28:52

Today we’re sitting down with Kerry Carlson, Founder and President of not one, but two companies: Tundalya and Coconut Cloud. Kerry has been in the industry for a majority of her career, first founding Tundalaya in 2003, which manufactures dried goods and teas for private label and foodservice companies. With the infrastructure of Tundalaya and 15 years' worth of food experience, Kerry launched her own line of plant-based coffee creamers under the Coconut Cloud brand. And while we focus more on brand marketing in this particular episode, we’ll certainly touch on Kerry’s expertise in manufacturing because of the influence it had in her ability to rapidly scale Coconut Cloud. Kerry’s previous experience with Tundalya helped in building a successful food brand, but she encountered plenty of challenges unique to marketing a product line which we discuss, along with how she continues to tackle those (challenges) today. In this episode, you’ll learn: How to better leverage Amazon data to inform your innovation What signs indicate new products are gaining traction How to run for food brand with a remote workforce And a lot more... Kerry's recommended reads: Inc. Magazine Nosh Newsletter Coconut Cloud Social Accounts: Instagram Facebook Pinterest Learn more about Coconut Cloud at https://coconutcloud.net/…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel 27:03

5 years27:03

27:03

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process. Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their negative stigma. Not quite the case back when Jourdan and his business partner Ari first started Evo Hemp - CBD and hemp weren’t just in the taboo category, but the laws were also much different, and as you’ll hear more about in a minute, Evo hemp didn’t just market around the regulations, they were on the front lines of helping shape the laws into what they are today. Growing your business is tough as it is, but throw some extra red tape and regulation into the mix, and you have to get pretty innovative to accomplish what Jourdan and Ari have in Evo Hemp. In this episode, you’ll learn: What content makes the biggest impact in converting new customers How to navigate social media in a heavily regulated category What it takes to scale your demo program And plenty more... Jourdan's Recommended Reads: The Infinite Game by Simon Sinek Learn more about EVO Hemp at evohemp.com Social Accounts: Facebook Instagram Twitter LinkedIn…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm 25:32

5 years25:32

25:32

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion. Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market. In this episode, you’ll learn: Why a traditional media strategy won’t be enough to build your brand What it takes to gain traction in a new market And how to break through when you can’t outspend the competition Links from the Interview: Simran’s Recommended Reads Pour Your Heart into It by Howard Schultz The Content Formula by Michael Brenner & Liz Bedor Connect with The Meatless Farm Co.: Website Instagram Facebook Twitter LinkedIn Pinterest…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
The Right Approach to Twitter Marketing: How Kum & Go Builds Clout 33:44

5 years33:44

33:44

Season 2 is in full swing and we are kicking things off strong! In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that. Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness. In today’s episode, we discuss the hurdles companies need to overcome to be authentic what it really takes to build momentum on social media And why sleeping on twitter is a huge mistake Links mentioned in the episode: Ariel's Book Recommendation: Anti-Social by Andrew Morantz Kum & Go Social Pages: Twitter: @kumandgo Instagram: @kumandgo TikTok: @realkumandgo Connect with Ariel on Twitter: @arieljrubin…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
We're Back for Season 2! 1:09

5 years1:09

1:09

Great news folks...after a teensy, tiny-little hiatus, the Food Marketing Nerds podcast is back for Season 2, and we have some amazing guests looking to hit you with some food marketing wisdom. Tune in 5/27/20 for a two episode launch, jam packed with marketing insights, strategies and stories from leaders in the restaurant and CPG space. New episodes airing Wednesday mornings starting 5/27!…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll 27:58

8 years27:58

27:58

We’ve got an awesome interview lined up for you today. I’m chatting with Nik Ingersoll, Co-Founder of Barnana . Nik is on the list of Forbes 30 Under 30 and just an all around cool dude. Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thinking and guerrilla and social marketing tactics to grow Barnana so quickly. In this episode, you’ll learn: How creative food startups are opening doors with big retail partners using Facebook Ads What it takes to pull off an attention grabbing PR stunt Why traditional industry thinking might stunt your company’s growth And so much more. It’s a bit of a shorter episode, but it is packed with tons of unfiltered, actionable advice for food marketers. We discuss a lot of extremely useful Facebook Ad Tactics in a short amount of time, so rather than having you pause and write down notes every couple seconds, we’ve compiled all the best tips into a downloadable PDF, at FoodMarketingNerds.com/facebook-ads/ .…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer 36:46

8 years36:46

36:46

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand. Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers. In the episode, you learn Why your current approach to Facebook and Instagram is probably too similar What brand partnerships can do for you on social that influencer marketing doesn’t How to organically get more positive reviews on Amazon And plenty more. Recommended Read: No LOGO: Taking Aim at the Brand Bullies - Naomi Klein To learn more about Michelle's Granola, check out their website here . For links and show notes, visit FoodMarketingNerds.com .…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech 40:14

8 years40:14

40:14

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale. From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy. On the show today, we discuss: How being on QVC works and what effect it has on your business What core marketing areas you should focus on to grow a cult like following How to use data to know when a packaging redesign might be in order And a lot more... Recommended Read: Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 046: Trends to Watch for a Future-Proof Brand with Fred Hart 35:14

8 years35:14

35:14

Fred Hart is joining us on the show today. We had Fred on the podcast back at episode #30, and if you haven’t listened to that interview yet, we talked all about honing brand strategy, and I’d definitely recommend checking that one out. Fred is a Partner and Creative Director of Interact, one of the most sought after packaging design firms in the industry. Part of Fred’s job as creative director is keeping a pulse on industry trends and how to leverage that knowledge to set brands up for the future. Fred and his team recently returned from the Fancy Foods show in New York, and on the show today, we talk about: Interesting categories and trends popping up in the Natural Products industry How Amazon’s purchase of Whole Foods could have a huge impact on packaging design What steps you can take to get your brand strategy buttoned up And plenty more… Fred is a rock star in the industry and has plenty to teach us all in his approach to keying in on trends, branding, and design. Resources: Pics of Notable Trends at the Fancy Foods Show Check Interact Out on Instagram…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 045: Hustling Your Way to Category Dominance with Kate Weiler 45:35

8 years45:35

45:35

On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen. As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top. Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing. In the episode, you’ll learn: Why grit outweighs experience as a CPG startup founder What it takes to go from 1 store to over 12000 How to use a small budget when educating consumers is your biggest hurdle And plenty more... Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it. Recommended Reads: David and Goliath - Malcolm Gladwell Crush It! - Gary Vaynerchuk…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 044: Acquiring & Delighting Your Best Customers with Mike McDevitt 40:01

8 years40:01

40:01

We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal. Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you’ll hear more about from Mike in a second. In this episode, you’ll learn: How to growth hack digital advertising without sacrificing your brand Why analytics should be your marketing teams best friend (if it’s not already) How to make sure your marketing dollars are used as efficiently as possible And so much more. Mike is an extremely savvy marketer and outstanding business man, and you’ll have plenty to learn from his approach to growing Terra’s Kitchen Book Recommendation: How Adam Smith Can Change Your Life - Russ Roberts…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 043: In-Store Marketing Tips to Increase Your Sales Velocity with Luke Lahman 35:49

8 years35:49

35:49

On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka. From being on the front lines to training and managing over 30 salespeople, Luke has spent his career in the industry and where he’s really making a name for himself. In this episode, you’ll learn: How to hire and motivate a strong sales team What’s a recipe for success when it comes to in-store marketing What trends are emerging in the wine and spirits industry And plenty more… So let’s go chat with Luke.…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 042: Trends with Huge Growth Potential in Food & Bev w/ Eric Pierce 47:59

8 years47:59

47:59

We have Eric Pierce, Director of Business Insights for New Hope Network. If you’ve been following the podcast, we had Eric on the show back at episode 19. It’s been one of our most popular episodes so we asked Eric to come back on the show to share some more insights on trends and he graciously obliged. Eric is incredibly talented in helping entrepreneurs and companies uncover opportunities in the market, and I always walk away from our conversations feeling more in tune with what’s happening emerging in the industry. In this episode, Eric answers the following questions: What trends are providing big growth potential in food and beverage? How can you test new product concepts without breaking the bank? Could retailers benefit from thinking more like Zara or H&M? And plenty more… So let’s go chat with Eric..…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton 19:55

8 years19:55

19:55

Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company. Ben is a VP over at BFG, which if you're not familiar with this firm, is a venture capital group that partners with early stage food and beverage brands, and they partner with some brands like Barnana, Birch Benders, Chameleon Cold-Brew and plenty more. In this episode, you'll learn: What firms like BFG consider potential red flags when assessing potential brand partners Which metrics on your income statement are the most important to investors What founder attributes make you more marketable to VC's ...and plenty more. If seeking outside funding is on the horizon for your company, you'll have plenty to learn from Ben in this episode. Book Recommendations: The Book of Joy - Archbishop Desmond Tutu Dalai Lama…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae 32:10

8 years32:10

32:10

Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt. I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget. Before partnering with an investment firm, Koel and her business partner had bootstrapped their way to a projected $100M a year in revenue. Everyone loves to talk about big investments and overnight successes, which is why I wanted to dig into the early years of Noosa, what it was like growing the company in the early stages to where it is now. In the episode, you’ll learn How flexibility in your growth strategy can actually be a good thing Why tactically picking your retail partners is essential in scaling a food startup How to market a brand with a small team and small budget And plenty more… Books Mentioned in the Episode Penguin Bloom…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 039: How Organic Valley's Content Consistently Connects 51:48

8 years51:48

51:48

On the show today, we have Tripp Hughes, Director of Brand Management for a company whose marketing I absolutely love, Organic Valley. Organic Valley seems to have figured out the recipe behind viral marketing content, and before the interview, I wondered how they consistently put out content that was on brand, and always felt so genuine. You’ll get to hear more about it in just a second, but Organic Valley’s business model is extremely unique. With some context, you'll start to understand why their marketing is so strong. In the episode with Tripp, you’ll learn… Why transparency is crucial in building a successful company How to empower your team to create great marketing that’s on-brand Why listening to your customers is essential to launching strong campaigns And plenty more… Book Recommendation: Let My People Go Surfing - Yvon Chouinard…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 038: How Wendy's Rallied the World Around Free Nuggets with Brandon Rhoten 37:11

8 years37:11

37:11

It’s episode number 38, and definitely one of my favorite interviews we’ve done, and I don’t say that often. We have Brandon Rhoten on the show, who get ready for this title, is the VP, Advertising, Social Media, Media, and Digital Marketing for Wendy’s. It’s a mouthful, and I don’t know how he does it, but everything you see with a Wendy’s logo on it, is the work of Brandon and his team. This episode is all about how Wendy's went from middle of the pack, to a front runner with one of the strongest brands in the industry. Of course, we discuss the insane amount of publicity they've received from Carter's quest to 18 million Retweets - and more importantly, how to create a culture where partners and employees can do work that gets those kinds of results. Brandon has a history of transforming brands, and since joining the company in 2011, he’s done the same for Wendy’s in an industry that’s notorious for commoditizing it’s products. To give you a little more context, since Brandon joined Wendy’s, their stock price has increased nearly 200%, not to mention the 15 consecutive quarters of positive same-store sales they’ve had – which is unreal in that industry. In this episode, you’ll learn Why leaving silos between marketing teams is a big mistake How to sell a brand when your competitors are selling a commodity Why consistency is crucial across every customer facing platform And so much more. Yes, this is a food marketing podcast, and yes, we talk about food marketing, but the a lot of the advice in this episode is universal to building a great brand in any industry. So grab a pen a paper, and get ready to jot down some notes, because Brandon is about to lay down some knowledge on you.…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 037: How Suja Broke the Internet with Influencer Marketing with Katie Washburn 33:00

8 years33:00

33:00

On the show today, we have Katie Washburn, Manager of Marketing Partnerships for Suja Juice. Katie has been with Suja since they were just local San Deigo brand selling a few hundred bottles per week, to where they are now bottling 800k bottles per week. Today’s episode is all about influencer marketing. We’ll be diving into how Suja’s launched their midnight tonic last October with an influencer campaign that was so successful, it crashed their website and they sold out of the product in just three days. On the episode, Katie discusses Why a follower count isn’t the only thing you should look at when selecting influencers How to build an influencer program that’s sustainable for the long term What platforms you should focus on for the most effective influencer marketing… And of course, what made the launch of their midnight tonic so ridiculously successful. If you’ve had influencer marketing on your radar or you’re thinking it’s time to up your game, you are in for a treat. Book recommendation: The Leader Phrase Book - Patrick Alain…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 036: Disrupting a Food Category with a Healthier Option with Lacie Mackey 52:19

8 years52:19

52:19

On the show today, we have Lacie Mackey, co-founder and COO of Caveman Coffee. If you’re not already familiar with the story behind Caveman, then you’re in for a treat. Lacie is a professional stunt trainer and crossfit athlete with a business background in guerilla marketing. Her co-founders Keith Jardine and Tait Fletcher are both professional MMA fighters who combined have either acted in or did stunts for Breaking Bad, Maze Runner, Jurrassic World and a lot more stuff you’ve probably seen or heard of. We’re talking with Lacie today about how she and her cofounders stumbled upon their successful business idea, and then leveraged their skills to grow their business through social media, podcasting, and just being themselves. On the episode, you’ll learn: What benefits and challenges come with starting an e-commerce first brand How Caveman leveraged social media and their community to grow their brand How to stay sharp and focused when you have a massive to do list And plenty more. Caveman Coffee is doing a lot of things right, tapping marketing channels most companies haven’t even thought about yet, and it’s paying big off for them in a big way. You’ll learn a lot from Lacie in this episode, not just about how to approach business, but managing the lifestyle as a marketer and entrepreneur.…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 035: How to Enter New Markets Like a Champ with Billie Jo Waara 35:53

8 years35:53

35:53

On the show today, we’re talking with Billie Jo Waara, who is the CMO of a brand doing some really interesting things in a sector that’s flooded with competitors with deep pockets. We’re talking about Taco Johns. Here’s a fun little fact about Taco John’s. They actually invented and own the trademark for the term Taco Tuesday . See, you already learned something new and the interview hasn’t even started yet. Billie Jo spent the first part of her career in advertising before joining Taco Johns as their CMO, so she has a lot of great stories and insights we talk about in the interview. In today’s episode, you’ll learn: How to create demand for your products before having a presence in a new market What you can do to fan the flames around good online conversations about your brand How to use product innovation to engage a younger audience And a ton more. Billie Jo's Book Recommendations: McDonalds: Behind the Arches Then We Set His Hair on Fire…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 034: A Facebook Ad Strategy to Increase Your ROI 14:12

8 years14:12

14:12

This week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank. As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than Facebook, which is why I wanted to do an episode solely focus ed on this topic. While we have another solocast planned on Facebook ads for restaurant brands, this episode focuses primarily on how CPG brands can grow their sales with a few simple tactics. In this episode, you’ll learn: Why you should absolutely be advertising on Facebook if you’re not already What are the most common mistakes brands make with Facebook advertising How to set up a process that will drive higher ROI for your brand And a lot more… If you’re a Facebook ads whiz, go ahead and skip this episode. But if you’re not, or you’re starting to dabble in Facebook ads and want to up your game, then don’t go anywhere just yet. For transcripts or more information, visit FoodMarketingNerds.com .…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 033: Marketing Tech You Should Know About with Andrew Borella 18:30

8 years18:30

18:30

We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation. Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech. That's exactly why we reached out to today's guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco. Zenreach is a super interesting company, working to quantify the foot traffic to grocery stores and restaurants as a result of your digital marketing efforts. They've received some pretty substantial investments lately, and after this interview, I think you'll start to understand why. Joining us for San Francisco, let's go chat with Andrew... For show notes, and more information on the podcast, visit FoodMarketingNerds.com .…

Food Marketing Nerds Restaurant and CPG Marketing Podcast

1
FMN 032: Why a Great Product Isn't Enough with Pete Truby 39:04

8 years39:04

39:04

Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods startup space. We're talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer's when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge - soaking up knowledge and information when it comes to startups, entrepreneurship, and the natural foods industry. Today, you'll get to hear how he's applied that knowledge in bootstrapping Salazon into a brand with national distribution. In our interview, you're going to learn: Why Pete believes branding is equally, or more, important than product value What the pros and cons are of taking outside investment money How to compete in-store with competitors that have deeper pockets than you And a whole lot more... Pete teaches at a local university, so I think you'll really appreciate the way he approaches my questions. For show notes or to get more information about the podcast, go to FoodMarketingNerds.com . Thanks for listening!…

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