Video Marketing Madness podcast

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A tartalmat a Video Marketing Madness biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Video Marketing Madness vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

12 napja1:14:43

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1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Video Marketing Madness

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Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.

254 epizódok

#Business #Video Marketing #Video Marketing Madness #Marketing

Video Marketing Madness

23 subscribers

updated körülbelül egy éve

Megosztás

Sorozat kép•Feed

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Thursday.

254 epizódok

#Business #Video Marketing #Video Marketing Madness #Marketing

Todos os episódios

1
Why You Need YouTube Videos on Your Website 43:36

5 weeks43:36

43:36

Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo Here’s an outline of that article: Outline: The Future of SEO Content is Video – Here’s Why 1. Introduction Overview: Video content with search-optimized transcripts leads to better conversions and engagement. Common problem: SEO content drives traffic but not conversions. Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads. 2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy The issue with SEO-driven content marketing: Traffic doesn’t equal conversions. The misconception of “top of funnel” content when there is no actual funnel. Solutions: Align content with a real funnel. Use email or social media for lead nurturing. Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads. 3. Why a Video-First SEO-Driven Content Marketing Strategy is Better Benefits of Video vs. Blogs: Less time required from subject matter experts (SMEs). Better engagement and trust-building. Reduced skimming – videos deliver the full message. Preference for video over text by many audiences. Easier repurposing across multiple platforms. 4. Video Requires Less Time for SMEs Example: SMEs (e.g., doctors) can record multiple videos in a one-hour session. Video reviews are less taxing than blog reviews. Improved workflows and faster content production. 5. Potential to Earn Subscribers and Build Social Media Presence Differences in engagement: Blog visitors leave with little chance of reconnecting. Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement. Opportunity to appear on “For You” pages and build a funnel through social media. 6. Visitors Receive More of Your Message Through Video Observation: Blog readers skim; video viewers engage more deeply. Evidence: Increased time on page and engagement. Comparison of behavior between YouTube traffic and organic search visitors. Real-world customer feedback: Examples of customer trust and conversions after watching videos. 7. Videos Can Be More Easily Repurposed Than Blogs Content repurposing: Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram. Challenges: Repurposing requires proper tailoring to each platform. Mistakes can hurt social media efforts and audience engagement. 8. Conclusion Video-first content marketing solves the traffic-to-conversion gap. It improves efficiency, builds trust, engages audiences, and strengthens social media presence. With the right strategy, video content can outperform traditional blogs and provide lasting results.…

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Steve Sleeper on YouTube Marketing for Attorneys 1:06:13

15 weeks1:06:13

1:06:13

Today on Video Marketing Madness – Steve shares a way to make a living with YouTube. It’s from a presentation he did for the American Association of Premier DUI Attorneys. Here’s a link to the live video stream on VMM’s YouTube channel https://youtube.com/live/ZnF95bwaEQI – Steve’s website is https://stevesleeper.com/ Equipment List: Shoot videos on your phone. Excellent quality. Make sure the lighting is decent Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things. Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations Stock photos and videos for B Roll – Envato Elements https://elements.envato.com/ Producing simple slide videos – use Canva – https://www.canva.com/ – it’s also good for formatting YouTube shorts. Free video editor – https://www.capcut.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo…

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Inexpensive Small Wireless Microphones for YouTube 42:42

21 weeks42:42

42:42

Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates. The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around. Here are links to two stories Steve talked about: Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372 YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo…

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Embedded YouTube Video Case Study 38:11

28 weeks38:11

38:11

Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

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How to Green Screen 40:16

31 weeks40:16

40:16

Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up! Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo

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The Latest Happenings You Tube & Google 45:12

33 weeks45:12

45:12

Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use. The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109 Also, Ray talked about how he’s doing affiliate marketing these days. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo…

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Making Videos with AI 46:32

38 weeks46:32

46:32

Today on Video Marketing Madness – Making Videos with AI. Ray and Steve walk through all the tools available. ChatGPT will write video titles and scripts VidVoicer is good with AI voices Sora and lumalabs.ai have AI video generator VidChapters uses AI t create YouTube chapters Opus Clips and Rocket Clips creates Shorts For long videos, Steve has Temi transcribe. It’s AI and timestamps the video Updates – Google Business Profile chat and phone history is going away Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo…

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YouTube: When to Upload for Max Reach 35:42

43 weeks35:42

35:42

Today on Video Marketing Madness – YouTube tells us when to upload video to reach the biggest audience. YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774 How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/ New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/ Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031 Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/ US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/ Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/ TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010 Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/ Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085…

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YouTube AI Notification Requirements 26:32

47 weeks26:32

26:32

Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here’s what YouTube asks when uploading a video and this comes from the YouTube back office: “Do any of the following describe your content? Makes a real person appear to say or do something they didn’t say or do Alters footage of a real event or place Generates a realistic-looking scene that didn’t actually occur Yes/ No “To follow YouTube’s policy, you’re required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting “Yes” adds a label to your content. ” Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo…

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Crazy Google and YouTube Updates! 21:40

50 weeks21:40

21:40

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo…

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How to Run Tik Tok Ads 58:40

1 year58:40

58:40

Today on Video Marketing Madness - How to Run Tik Tok Ads Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Here's a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/

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How to Use YouTube Podcast Feature 43:36

1 year43:36

43:36

Today on Video Marketing Madness - How to Use YouTube Podcast Feature - We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel - In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759 Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829 Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703 75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871 YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845 Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915 Video Marketing Madness is made possible by Market Capital Lending. They understand finding funding for your business and real estate opportunities is hard work. They find and secure the financing you need without the stress and uncertainty of the loan process. Visit https://marcaplending.com/…

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Updates and Ray’s new GPT Store App for Optimizing Videos 41:58

1 year41:58

41:58

Today on Video Marketing Madness - Updates and Ray’s new GPT Store App for Optimizing Videos Here are links to the updates: Google Ads support is at an ‘all-time low’ – we asked Google why - https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434 Google Ads lays off hundreds of staff amid support crisis - https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589 Google is shutting down websites made with Business Profiles - https://searchengineland.com/google-shutting-down-websites-business-profiles-436393 YouTube rolls out new Shorts editing tools - https://searchengineland.com/youtube-new-shorts-editing-tools-436509 Microsoft rolls out new AI tool that generates instant banner ads -https://searchengineland.com/microsoft-retail-media-creative-studio-436452 Microsoft launches Copilot Pro for $20 per month per user - https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526 YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users - https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549 Publish or disconnect episodes from an RSS feed on YouTube - https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641 GPT Store - Create Apps - customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It's Ray's way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I…

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More YouTube News You Can Use. Will YouTube ban AI voices? 45:39

1 year45:39

45:39

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in! There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them. Google makes it easier to buy YouTube reservation ads - https://searchengineland.com/google-easier-youtube-reservation-ads-435856 X launches its ChatGPT rival: Grok - https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584 Google announces April 2024 shutdown date for Google Podcasts - https://arstechnica.com/gadgets/2023/12/google-podcasts-dies-april-2024-youtube-music-migration-tool-goes-live/ Migrate your Google Podcasts to YouTube Music using this link - https://music.youtube.com/transfer_podcasts YouTube adds more formats for Video Reach Campaigns - https://searchengineland.com/youtube-formats-video-reach-campaigns-435739 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains…

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YouTube Updates 1:01:16

1 year1:01:16

1:01:16

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics - New Views and Returning Viewers. YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973 Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032 YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064 YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains…

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