The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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A tartalmat a Tracy Matthews biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tracy Matthews vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Each week Doug Hoyes talks to industry experts about debt, money, and personal finance. Don't be confused; listen as the guest experts cut through the jargon and share practical advice.
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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TechSurge: Deep Tech VC Podcast
1 Understanding the Elegant Math Behind Modern Machine Learning 1:14:43
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KedveltArtificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…
Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Mind megjelölése nem lejátszottként
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A tartalmat a Tracy Matthews biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tracy Matthews vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
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556 epizódok
Megosztás
Mind megjelölése nem lejátszottként
Manage series 1175602
A tartalmat a Tracy Matthews biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tracy Matthews vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
…
continue reading
556 epizódok
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
That moment when you feel a pull toward something greater, but can't quite put your finger on what's next? I've been there too. In this heart-to-heart conversation, I'm opening up about the transformational journey of reinvention and what happens when we listen to (or ignore) that quiet voice calling us to change. Drawing from my own experiences with pivots and transformations, I share the emotional and practical sides of embracing change in your creative business. We'll explore why surrounding yourself with the right community can make all the difference and how to take those first brave steps even when the path isn't clear yet. In this episode, you'll learn: [1:42] The unmistakable signs you're being called to business reinvention [7:15] How emotional triggers signal it's time for change in your creative business [9:30] Why accountability and community accelerate successful transformation [12:45] Practical strategies to overcome fear and take your first courageous steps [16:20] How to bridge the financial gap during your business pivot Here are the resources mentioned in the show: Join my FREE Reinvention Brainstorm Session Art of Reinvention Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
"Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose. In this episode, you'll learn: [2:40] How my relationship with Jason almost ended because I was having "an affair with my business" [7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout [10:32] Why Brené Brown says unexpressed creativity "metastasizes into shame and anger" [13:18] The five hidden costs of ignoring your creative calling and reinvention [17:45] How to move forward into your next chapter without burning everything down Here are the resources mentioned in the show: Reinvention Season Private Podcast Art of Reinvention Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore. In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now. In this episode, you'll learn: [02:15] Myth #1: You should be happy with the business you've already created [07:30] Myth #2: You have to have it all figured out before getting started [13:40] Myth #3: Launching something new is too complicated [17:20] Myth #4: Sharing your knowledge will cost your competitive edge [21:05] Myth #5: You don't have the credibility to do what you desire Here are the resources mentioned in the show: Reinvention Season Private Podcast Series The Art of Reinvention Program (Early Bird Pricing Available) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence. 🎧 In this episode, you'll discover: [2:15] Why "the magic you seek is in the work you're avoiding" and how this principle can transform your business [7:20] My personal story of hitting rock bottom in NYC and how it led to my biggest breakthrough [12:45] The critical difference between reinvention and starting over (and why it matters for your brand) [15:30] How to recognize when you're ready for creative expansion and what to do next [18:45] The three-step process to evolve your business while keeping your current momentum Here are the resources mentioned in the show: Reinvention Season Private Podcast Series The Art of Reinvention Program (Early Bird Pricing Available) Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence. 🎧 In this episode, you'll discover: [2:45] The hidden cost of staying stuck in a business that no longer serves you [8:15] How I navigated five major business pivots over 30 years (including the tough lessons learned) [15:30] Why financial strain shouldn't stop you from making necessary changes [21:55] The truth about "going backwards" to move forward in your business [27:40] Practical strategies to overcome the fear of letting people down during your pivot Here are the resources mentioned in the show: Reinvention Season Private Podcast Series The Art of Reinvention Program (Early Bird Pricing Available) Your Year to Thrive Business Planning Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #515: Smart Tax Planning Strategies for Your Jewelry Business: Expert Tips to Save Money This Year 42:58
Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to! Here's what you'll learn in this value-packed episode: [2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!) [12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think) [18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses) [22:15] Smart ways to get your family involved in your business (and save on taxes while doing it) [27:40] Retirement planning strategies that help you keep more of your hard-earned money Here are the resources mentioned in the show: The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover Laying the Foundation Program: flourishthriveacademy.com/LTF Connect with Amanda: Website: www.fitwealthadvisors.com Instagram: @thefitfinancial_ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients. 🎧 In this episode, you'll discover: [1:49] The power of emotional drivers in jewelry sales and why features alone don't sell [7:20] How to conduct effective market research to understand your ideal client [9:37] Essential website copy elements that convert browsers into buyers [17:41] Smart ways to use AI in your copywriting (and when to avoid it) [21:55] Practical tips for telling your brand story authentically Here are the resources mentioned in the show: The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover Laying the Foundation Program: flourishthriveacademy.com/LTF Megan's Free Website Copy Audit: megankachigan.com/free-audit Copy Critique Club: megankachigan.com/ccc Copywriting For Coaches Podcast: Apple Podcasts Link Connect With Megan: Website: megankachigan.com Instagram: @megankachigan Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @iamtracymatthews on Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth. Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth. What You'll Learn: [1:49] Why working harder isn't the answer to growing your jewelry business [7:20] How to know if your brand needs a makeover (and what to do about it) [9:37] The key metrics that reveal if you're truly connecting with your ideal customers [15:56] Why many 6-figure jewelry brands still struggle to pay themselves [19:53] How to audit your brand's energy and align it with your 2025 goals Here are the resources mentioned in the show: Save your spot for the Jewelry Brand Makeover Bootcamp Laying The Foundation Program Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025. Key Moments: [05:30] The shift from faking it to authentic business growth - moving beyond the polished persona [12:45] Why investing in yourself isn't optional and betting on your growth [18:35] The rise of in-person masterminds and community building in 2025 [21:15] Marketing evolution: Why story-driven carousels are replacing single product photos [27:40] The power of Pinterest for organic traffic growth and lead generation Here are the resources mentioned in the show: FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet" FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality. In this episode, you'll discover: [03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough [12:30] How to create a vision that actually supports your life (not just your business) [17:41] The crucial connection between emotional alignment and financial success [25:20] Why simplifying your business model leads to sustainable growth [42:15] My framework for creating a vibrant vision that transforms ideas into reality Here are the resources mentioned in the show: Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclass Join the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thrive Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year. 🎯 Episode Highlights: [1:49] The power of recognizing signs you're on the right path [6:01] Why your mindfulness routine is non-negotiable for success [12:01] How receiving compliments relates to receiving abundance [17:41] The critical difference between willfulness and willingness [24:54] Creating "boring money" systems for sustainable growth Here are the resources mentioned in the show: Your Year to Thrive Program: www.flourishthriveacademy.com/thrive Wealthy Creative Audios: www.flourishthriveacademy.com/wealthy-creative-audios/ Free Masterclass: www.flourishthriveacademy.com/bestyearmasterclass Join the waitlist for The Art of Reinvention Program: www.flourishthriveacademy.com/artofreinvention Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Ready to transform your scattered creative ideas into a strategic roadmap for 2025? In this powerful episode of Thrive by Design, I share 10 transformative questions from my Creative Vision Roadmap - Create Your 2025 Success Story - that will help you create an inspiring vision while avoiding burnout and overwhelm. Whether you're coming off a challenging 2024 or ready to level up your creative business, these thought-provoking prompts will help you align your business goals with your dream lifestyle. In this episode, you’ll learn: [2:45] Why 2024 was challenging for many small business owners and how to shift your mindset [7:20] The power of creating a clear vision before strategic planning [12:35] How letting go of what's not serving you creates space for growth [16:50] Practical steps to redesign your business around your ideal lifestyle [21:30] Creating a legacy through customer impact and business transformation Here are the resources mentioned in the show: Free Creative Vision Roadmap - Create Your 2025 Success Story : flourishthriveacademy.com/visionroadmap Your Year to Thrive Program: flourishthriveacademy.com/thrive Free Masterclass - Your Best Year Yet! flourishthriveacademy.com/bestyearmasterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #508: Too Much: A Guide to Breaking the Cycle of High Functioning Co-Dependency with Terri Cole 38:45
Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, and building a more sustainable creative business. Discover why being "great in a crisis" might actually be holding you back and how to transform your relationships without sacrificing your success. In this episode, you'll discover: [4:25] The surprising signs of high functioning codependency in creative entrepreneurs [8:15] Why being everyone's problem solver is damaging your business growth [12:30] How to break free from the auto-advice giving habit [15:45] The unexpected connection between hyper-independence and business limitations [21:10] Practical steps for setting boundaries without damaging relationships Here are the resources mentioned in the show: Get Terri's Book “ Too Much: A Guide to Breaking the Cycle of High-Functioning Codependency : Free HFC Toolkit Join Terri's Membership Connect with Terri: Instagram: @terricole Website: terricole.com Podcast: The Terry Cole Show Special Offers: FREE MASTERCLASS: Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! Watch now: flourishthriveacademy.com/bestyearmasterclass Your Year to Thrive Program: flourishthriveacademy.com/thrive Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains, release what isn't serving you, and align your business with your highest vibration. 🎯 Episode Highlights: [1:49] The #1 reason your big ideas aren't materializing (and how to change that) [7:20] How to identify and release energy-draining activities from your business [15:56] Why cluttered spaces create cluttered results in your business [19:53] Practical steps to raise your vibration and realign your business [24:54] Essential boundary-setting techniques for creative entrepreneurs Here are the Resources mentioned on the Show: Your Year to Thrive Program: flourishthriveacademy.com/thrive Your Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass The Art of Reinvention Program Waitlist: DM @tracymatthewsny to join the Waitlist Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook #JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #EnergeticAlignment #BusinessSuccess #JewelryDesigner #2025Planning…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert on receiving abundance by turning your frequency dial up to the frequency of whatever you desire. She just wrote a “future” bestseller called Abundant Ever After: Tools For Creating a Life of Prosperity and Ease. We had a fantastic conversation about how creative entrepreneurs can tap into their natural abundance and flow. Discover why manifestation isn't about attraction but receptivity, and learn practical techniques to unlock your creative potential while building a thriving business. Key moments from this episode: [1:48] How the law of receptivity differs from the law of attraction [6:01] Understanding flow state and how to access it naturally [17:41] Why emotional well-being directly impacts your financial success [31:56] Breaking free from toxic mindsets and limiting beliefs [48:30] Practical exercises for maintaining creative flow Here are the resources mentioned in the show: Abundant Ever After by Cathy Heller: https://cathyheller.com/book Your Best Year Yet Masterclass: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass Your Year to Thrive Course: flourishthriveacademy.com/thrive Connect with Cathy: Instagram: @cathyheller Podcast: Abundant Ever After Website: cathyheller.com Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
What if creating your business plan for 2025 was actually fun and inspiring? Well, it can be! If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it again. Why? Because it was complicated and uninspiring! In today’s episode of Thrive by Design, I break down my step-by-step annual planning process into SIX actionable steps. 🎧 In this episode, you'll discover: [2:15] Why traditional business planning often fails creative entrepreneurs [4:30] The complete EVOLVE methodology breakdown for strategic growth [7:45] How to create a vision that drives both profit and fulfillment [10:20] Practical steps to upgrade your business identity and overcome limiting beliefs [12:55] Key metrics to track for inevitable success in 2025 Here are the resources mentioned in the show: Your Year to Thrive Program: flourishthriveacademy.com/thrive Save your seat for the Masterclass - Your Best Year Yet!: Turn Your Abundant Ideas Into a Simple to Execute Business Plan That Supports Your Dream Life (Without the Overwhelm or Burnout)! flourishthriveacademy.com/bestyearmasterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook #JewelryBusiness #CreativeEntrepreneur #BusinessPlanning #2025Planning #SmallBusinessSuccess…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your successful future self can revolutionize your jewelry business. Peter shares his powerful journaling method, manifestation techniques, and a fresh interpretation of ancient wisdom that will change how you approach business growth. 🎯 Episode Highlights: [05:12] The identity shift that changed everything [12:35] Understanding spiritual laws for business success [25:30] A game-changing interpretation of the 10 Commandments [32:15] The Something Amazing Journal Method revealed [38:20] Daily practices for maintaining abundance consciousness Resources Mentioned: Get Peter's book "Something Amazing is About to Happen" Try Genius.ai for content creation: https://genius.ai Shop Something Amazing clothing: https://somethingamazing.co 🎁 Special Offers: FREE Sales on Repeat Private Podcast: https://www.flourishthriveacademy.com/secretpodcast/ Train Your Customers to Buy Online (50% off): https://www.flourishthriveacademy.com/tyc/ Connect with Peter: Instagram: @PeterKell Website: https://peterkell.com Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #503: What's Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani 41:54
Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app. 🎯 Episode Highlights: [3:15] How Keisha built a 55K+ following with zero paid ads [12:01] The three-content framework that drives engagement and sales [19:53] Story hooks that make followers stop scrolling and buy [24:54] Instagram's latest features you need to start using today [31:56] Time-saving strategies to boost engagement without burnout Here are the resources mentioned in the show: Connect with Keisha on Instagram @keisha_leilani FREE RESOURCE: Download "Sales on Repeat" - our new private podcast series designed to help jewelry brands attract high-quality buyers and build customer loyalty. Get it at flourishthriveacademy.com/secretpodcast SPECIAL OFFER: Transform your website into a sales machine with our Train Your Customers to Buy Online program - now 50% off for Black Friday! Visit flourishthriveacademy.com/tyc Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5-star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Social: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers: - Trae Bodge - traebodge.substack.com - Aly Walansky - alywalansky.substack.com Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines. Today’s podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales! In this episode, you’ll learn: [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide [03:00] Why I wrote the Desired Brand Effect [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on 🔥 [07:57] Core Crossover Values - Communicate how your business’s core values align with your customers’ [10:11] Accountability - Eliminate excuses and take responsibility for your business’s success [12:50] Your Brand Story - Making your customers the focus of your story [14:54] Emotional connection - what makes jewelry customers buy more [16:07] Visual Identity - how your band creates an experience for your customer [18:20] Brand Alignment - what separates the brands that work from the brands that don’t [24:52] Dive Deeper - ways to really get to know your customers and what they are looking for [28:51] Common branding mistakes to avoid [29:41] Quick wins you can implement today Here are the resources mentioned in the show: Buy My Bestselling Book: The Desired Brand Effect (3-Year Anniversary!) Buy the Desired Sharing Proposition Brand Guidelines. Subscribe to my ‘Sales on Repeat' Private Podcast Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review”…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level. This really hit home for me as I was listening to Amanda Francis, and she said a line I’ll never forget: “Your setback is your comeback.” In today’s episode - I’ll be exploring what that sentence means to me - and how you can use its wisdom to embrace the hard times in your life and become the person you are meant to be! Here’s what’s in this episode: [0:00] I’m giving you the same process that has helped me make millions [1:54] Your Setback is Your Comeback + 500 Episodes!! [3:36] The secret I’ve been hiding for 5 years [7:36] The future of Flourish & Thrive and what it means for you [11:50] Join the JMC, get the beta price forever, and receive other exclusive bonuses and discounts [12:58] 2 personal setbacks that led to who I am today [16:23] What are your setbacks trying to tell you? [21:08] Letting creativity bloom in your life [23:18] Making a comeback plan [26:14] Leveraging your setback lessons [28:28] A friendly reminder: find a supportive community [29:44] Embrace the journey and celebrate with me Here are the resources mentioned in the show: Connect with Tracy on Instagram! Buy Gloci - supports healthy gut and glowing skin Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY! Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review”…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits. This episode’s rundown: [00:00] Intro [00:42] 5-Step Holiday Sales Masterclass [02:03] Introducing Alicia [04:05] Holiday Content Marketing Bundle [04:59] From Big Tech Corporate Dropout to Self-Made Entrepreneur [11:37] Finding Consistency by Developing Habits: Leaving the boom and bust cycle [13:26] Giving birth to a book: the pregnancy of book writing [15:46] Reaching your Higher Self: Creating a New Identity [19:21] A 5-step framework for Building Higher-Self Habits [22:45] Mitigating Negative Thought Patterns and Maximizing your Potential [32:01] Being Open to Becoming More [34:26] Self-Publishing Your Own book [36:32] Finding balance in business: Creativity, Chaos, Order, and Integration [43:02] Designing Habits that Work: A.C.T.S [48:58] Make your own Audiobook [49:45] Join the JMC Holiday Sales Challenges Here are the resources mentioned in the show: Follow Alessia on Instagram! Buy Alessia’s Book: Higher Self Habits Get the Holiday Sales Machine Marketing + Holiday Content Bundle 5-Step Holiday Sales Masterclass Join our JMC Holiday Sales Challenges TODAY! Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Marketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I’m talking about increasing your Average Order Value (AOV). In today’s episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work. This episode’s rundown: [00:00] My big move! [02:18] Strategies to increase your Average Order Value (AOV) [03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses [05:31] Hummingbird Rising: Your setback is your comeback [08:12] Sell 20% more product to each customer on average [11:08] Create a win-win between you and the customer [14:29] Add value and charge more without increasing costs *much* [16:11] Give a shopping experience [18:20] Get your customers to buy now and fall in love with the item [20:23] Make it easy on yourself - let us help you [21:22] Give us feedback and spread the word! Here are the resources mentioned in the show: Join the Holiday Sales Challenge The Holiday Sales Machine Marketing + Content Bundle Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition 1:02:24
1:02:24 Lejátszás később Lejátszás később Listák Tetszik Kedvelt1:02:24
Lejátszás később Lejátszás később Listák Tetszik KedveltIf I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you’ll hear questions and answers for: How to make buying from you so easy that your customers can’t help themselves Give your customers an experience they will remember and come back for again and again Turn your most loyal customers into brand ambassadors and affiliates What to automate and outsource - and what to do yourself And much, much more. Solutions Given: [00:00] Recapping our latest live mastermind event [2:09] The JMC: learn Holiday Promotion Strategies and get accountability [3:08] The 5-Step Holiday Sales Playbook: get the same playbook I use to train my top-tier brands [04:19, 29:36] Marketing in hard times: how to sell ethically when your customers may be struggling financially [08:08, 28:16, 48:39] More than just a customer: what to do to make your customers feel special [10:05, 23:15] Serving your customers: sell more by making it easy [13:00] Email marketing: what happens if my customers unsubscribe? [15:50] CRM: how do I keep track of all my customers’ life events (like anniversaries)? [20:41, 27:33] Automating personalized recommendations: show your customers just what they want to see without spending all your time doing it [31:05, 54:40] Affiliates, ambassadors, and loyalty programs: how to set up and manage them [40:23, 47:38] Automating, Outsourcing, and Migrating: which parts of your business you should handle, which parts you should use technology for, and what you should outsource. Also, how to switch from one platform to another with minimal headaches. [42:30] AI marketing: can I use AI to attract my ideal customers? [50:57] Legal: Can I “poach” customers from other platforms? [58:55] Holiday Content Creation Strategy: 30-day marketing & revenue challenges to make this holiday season your highest grossing ever! [59:37] What’s working right now to give you great results this Holiday Season Here are the resources mentioned in the show:…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year. This episode’s rundown: [00:00] Get my 5-step holiday sales playbook masterclass - for free [04:16] Join my upcoming masterminds for 6-7-figure business owners [06:19] Develop your holiday content strategy using my 5-step Holiday Planning process [06:41] Identify your vision and turn it into goals [08:59] Create a strategy that supports your vision [10:39] Break down your strategy into tactics [12:21] Execute your RGAs - Hannah’s story [14:25] Break free from your limiting beliefs with a sales mindset [19:21] Going all in: 7-figures in the rural midwest - Lindsey’s Story [22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC Here are the resources mentioned in the show: 5-Step Holiday Sales Playbook Masterclass 30-Day Holiday Marketing Challenge in the Jewelry Marketing Collective Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #495: How to Use AI Tools to Pitch Holiday Publicity (and a lot more) with Callan Faulkner 41:10
Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week. This episode’s rundown: [00:00] Intro & introducing Callan Faulkner [04:35] Using AI to make businesses efficient [09:26] AI for web search (hint: do the polar OPPOSITE of Google search) [14:05] Don’t get mistaken for AI: use Claude - the most human-sounding AI model [16:54] Research with confidence: use Perplexity [20:01] Write pitches for PR using Claude [23:24] Why you should spend time training AI (it’s not that hard once you know what “training” really means) [25:31] Make your own CLIFF notes - Notebook LM - reads your pick of 50 books in seconds [28:15] The best way to learn AI to streamline your business [35:26] Latest Updates and Big Changes Here are the resources mentioned in the show: Save your seat for Callan’s FREE AI Masterclass! Join JMC's 30-day Holiday Marketing Strategy Challenge for October Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flour…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation. In this episode, you’ll learn: [0:00] Latest news and announcements [03:23] How Phil went from hating agencies to starting one himself [06:44] What should the customer say to create the best testimonial? [08:38] The ethics and legality of incentivizing customers for testimonials. [09:40] How much should you budget to pay for customer reviews? [12:49] Using JotForm to get the videos, display terms & conditions, and turn reviewers into affiliates [15:00] The 7 elements of a good customer testimonial (including the 1 thing that should Never be in a testimonial) [16:54] Optimal length for a user-generated video [17:41] How do you prep someone to do an unboxing video? [19:02] Editing testimonial videos & compilations [22:07] Scoring customer testimonials and determining compensation [24:05] Advertising strategies if you don’t have the budget to hire an agency [27:14] What it’s like to work with Phil & how to connect with him Here are the resources mentioned in the show: Phil’s website - Creative Launch Follow Phil on Instagram Laying the Foundation - Enroll now (final cohort) Magnetic Marketing Masterclass - Watch on Demand for free Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscrib…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
1 Episode #493: How 5 Designers Grew to High Sale Months – Must Listen 1:14:01
1:14:01 Lejátszás később Lejátszás később Listák Tetszik Kedvelt1:14:01
Lejátszás később Lejátszás később Listák Tetszik KedveltHow much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel discussion rundown: [0:00] [News & Announcements / Intro] [4:58] Meet the Panelists and discover the biggest mindset hurdle they overcame [17:12] Erin’s journey from $18k a year to $19k in one month [22:36] Wanda’s business restructuring over the past year and finding clarity about her dream clients [26:00] Lara Miller - breaking through her block, gaining confidence in her pricing, and rebranding her business [30:21] Dawn - her side of the story coaching Laura through her block and her philosophy on coaching [34:45] Laura Stamper - Making back $10k in business investment by end of Q1 - realizing her limitations, outsourcing her weaknesses and playing to her strengths. [42:33] Lindsey - from $13k / year to six figures in 4 years [47:35] Panel Question: “Did you have any hesitations about joining Laying the Foundation - and what would you say to someone who is on the fence?” [1:04:31] Invitation to join LTF - and how to contact me with any questions you may have. Here are the resources mentioned in the show: Laying the Foundation Ask Tracy A Question About LTF Magnetic Marketing Masterclass Guest (Instagram) Website Erin Kandoll Twisted Ginger Jewelry Lindsey Kirk Lindsey the Ladysmith Laura Stamper Laura Stamper Designs Lara Miller The Charmed Rabbit Wanda Nichols VANDA Inspired…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book . The rundown: [0:00] Latest News and Announcements [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in [3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING [14:19] Transform your gemstones into timeless memories and unforgettable experiences [20:58] Different customers reside on different social platforms - where to go to find the customers you want [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage [25:28] Conclusion: Putting it all together Here are the resources mentioned in the show: Magnetic Marketing Masterclass Laying the Foundation VIP Upgrade Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram…
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Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice. In this episode, we cover: [00:00] Latest News & Announcements [01:50] Breaking Free: From the Corporate World to Painting [05:37] Nicole’s Creative Process [07:27] Painting with Metal [09:21] The Big Move: Changing cities to find a community [11:29] All or nothing: Upgrading to VIP [14:02] Almost backing out - seeing a Sign to continue [18:51] 1-1 mentorship: receiving clarity & focus [20:54] Finding & Charging Dream Clients [22:50] Developing the businesswoman mindset [23:59] Making a connection and finding a community [26:47] Nicole’s advice to new business owners about Laying the Foundation Here are the resources mentioned in the show: Follow Nicole on Instagram! Nicole’s Website 4-Step Magnetic Marketing System Masterclass Laying the Foundation VIP Upgrade Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: <…
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