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The Pricing Guys

Revenue Management Labs

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Heti
 
Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.
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Impact Pricing

Mark Stiving, Ph.D.

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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Let's Talk Pricing Podcast

The Professional Pricing Society

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The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.
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You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
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Unpack Pricing deconstructs the dark arts of SaaS pricing and packaging. Hosted by Scott Woody, founder and CEO of Metronome, the show features in-depth conversations with the best leaders in tech who are turning pricing into a key driver for revenue growth. Learn more: https://metronome.com/podcast/unpack-pricing
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Pricing is the most powerful—and underused—tool in your business. Done well, it helps you grow revenue, reach your goals, and build a sustainably profitable business. Done poorly? It quietly sabotages your success from behind the scenes.This podcast is here to change that. Live with The Pricing Lady is your go-to show for making smarter pricing decisions with more clarity and confidence. We talk strategy, mindset, and value—so you can stop second-guessing your prices and start owning them. T ...
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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Pricing College Podcast

Joanna Wells and Aidan Campbell

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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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The Pricing Queen

Sally Farrant

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The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
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The Happy Pricing Podcast

The Happy Startup School

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This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.
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On the Fiona Show, we discuss current issues in the transfer pricing world. Whether you’re new to transfer pricing, or you’ve been around the international tax block, learn about the latest trends in the global regulatory environment and technology in one weekly podcast.
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The PricingProphets Podcast

Jon Manning - PricingProphets.com

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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Ser ...
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A Prescription for Fair Drug Pricing

instituteforclinicalandeconomicreview

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By Jason L. Crowell, MD Jerome H. Grossman MD Graduate Fellow, Harvard Kennedy School Neurologist, Beth Israel Deaconess Medical Center; Steve Pearson, Founder and President, ICER, Lecturer, Department of Population Medicine, Harvard Medical School
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Pricing Nature

Yale Center for Business and the Environment, Yale Carbon Charge, and Yale Tobin Center for Economic Policy

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Pricing Nature is a limited-series podcast from the Yale Center for Business and the Environment and the Yale Carbon Charge. It tells a story about the economics, politics, and history of carbon pricing, which many argue should play a critical role in any national climate policy. We feature conversations with carbon pricing experts from government, academia, and civil society. Join us on Spotify, Apple Podcasts, or anywhere else you listen. To learn more, visit our website, pricingnature.sub ...
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Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone k ...
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This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-is-not-rational/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: …
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In this episode of the Street Pricing podcast, Marcos Rivera and Stephen Steers delve into the intricacies of sales, focusing on how founders can transition out of day-to-day sales roles while enhancing conversion rates. They discuss the importance of reducing friction in sales processes, the necessity of proper discovery to understand client needs…
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In this week’s episode of The Pricing Guys, we’re answering a great question from one of our listeners, Dan, about the growing buzz around the “Chief Pricing Officer” role and whether adding a new title is really the key to driving pricing success. Avy and Michael dig into why mindset, alignment, and organizational readiness matter far more than st…
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Can AI really create better images than a designer—and spell your text right too? Discover the latest game-changing image tool inside ChatGPT and how it stacks up against Midjourney. Find out how accountants are using AI to craft professional, branded visuals for websites, slide decks, and social media. You'll learn tips for creating 3D product sho…
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In this TP Talks Special Edition podcast, David Ledure (Global Financial Transactions Transfer Pricing Leader, PwC Belgium) sits down with Kristina Novak (Transfer Pricing Principal, PwC US) Michael Douglas (Transfer Pricing Director, PwC Ireland), and Jake Roche (Transfer Pricing Director, PwC Australia) to discuss tax controversy with respect to …
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What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head? In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t …
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In this episode of Unpack Pricing, James Brown, Chief Product Officer at Metronome, hosts a product leader-to-product leader conversation with Brandon Walsh, Director of PM, FinTech & Billing at HubSpot. Drawing on his experience at Intercom leading monetization, Brandon explains why usage-based billing fundamentally transforms product management, …
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In this special solo episode of Let’s Talk Pricing, PPS President and show host Kevin Mitchell recaps our Spring 2025 Conference in Dallas. Kevin reflects on standout sessions, key themes, and the energy that filled the room from start to finish. Whether you joined us in Dallas or followed along from afar, this episode brings you behind the scenes …
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Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context. With a wealth of experience in pricing strategies, Mark is passionate about helping companies maximize their revenue through effective pricing techniques. Steven Forth is the co-founder and M…
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This is an Impact Pricing Blog published on April 7, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/tariffs-are-a-second-chance/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: m…
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Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book “Pricing Genius.” With a background in commercial direction for a marketing consultancy in the pharmaceutical industry, Alastair has spent years honing his expertise in pricing strategies, particularly for creative agencies and consultanc…
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This is an Impact Pricing Blog published on March 31, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-segmentation-at-national-parks/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving…
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In this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Alex Smith, founder of Basic Arts and author of 'No Bullshit Strategy.' They discuss the importance of strategy in business, the common pitfalls entrepreneurs face, and how to create unique value propositions that stand out in the market. Alex shares his journey from bein…
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In this episode of The Pricing Guys, Avy and Michael explore why price drops like falling oil costs don’t always make it to the end customer. They dig into the disconnect between supplier pricing and what happens downstream with distributors, resellers, and sales teams. The conversation covers why discounts often fail to drive volume, how internal …
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Want to reclaim 5+ hours a week and boost your team’s productivity with AI? In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. We’ll also explore how t…
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Marcos Rivera is the founder of Pricing I/O and author of "Street Pricing." He brings 25 years of pricing experience, including a three-year tenure as an operating executive at Vista Equity Partners where he worked on pricing strategies across multiple portfolio companies. He's been running Pricing.io since 2019 and is passionate about the intersec…
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This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeople-discount/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving…
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In this episode of The Pricing Guys, Avy and Michael dig into McDonald’s recent performance slump and ask the tough question: is it really the economy, or is something deeper going on? They explore whether rising prices at traditional value spots like McDonald’s are pushing customers toward fast casual alternatives, grocery stores, or even doing no…
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Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun. In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and a…
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Steven Forth is the Co-founder & CEO of Ibbaka and a recognized expert in generative AI in pricing. With extensive experience in the intersection of artificial intelligence and pricing strategies, provides valuable insights into how agents are transforming the pricing landscape. In this episode, Steven discusses the concept of AI agents, their role…
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This is an Impact Pricing Blog published on March 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/practical-pricing-in-a-world-with-tariffs/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark St…
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In this episode of the Street Pricing Podcast, host Marcos Rivera speaks with Ali Mamujee, a growth and strategy advisor in the B2B SaaS space. Ali shares his journey from being an early employee at Mercatus, a platform for managing complex renewable energy assets, to becoming a solo advisor for startup growth. The conversation delves into the impo…
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In this episode of The Pricing Guys, Avy and Michael dive into the world of pricing transparency from Airbnb rentals to software contracts. Prompted by a real-life booking experience gone sideways, they unpack the frustration consumers feel when the price you think you’re paying ends up being far from reality. They reflect on how pricing transparen…
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Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential? In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love. You’…
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Mike Blake is the founder of High Score Strategies, with over 26 years of experience in business valuation and M&A markets. He specializes in advising small to medium-sized businesses (SMBs) on increasing their valuations. Mike is passionate about the relationship between pricing and value, and how effective pricing strategies can significantly imp…
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This is an Impact Pricing Blog published on March 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-rules-havent-changed-but-your-strategy-should/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Co…
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In this episode of The Pricing Guys, Avy and Michael unpack how tariffs are reshaping forecasting, pricing, and business operations. As some companies abandon forecasting altogether, overwhelmed by scenario fatigue, the conversation shifts to whether that’s a strategic pause or a costly mistake. They explore what it means to plan around worst-case …
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If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversatio…
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Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understanding of pricing strategies and their impact on sales performance. He is passionate about helping organizations navigate the complexities of pricing a…
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Join us for a fast-paced look back at standout moments from the first 10 episodes of The Pricing Guys podcast. From the real impact of tariffs and AI on pricing to B2B customer dynamics and acquisition breakdowns like Poppy under Pepsi, this highlight reel gives you a quick taste of the conversations shaping today’s pricing world. 💡 Got a topic ide…
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This is an Impact Pricing Blog published on February 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-single-perfect-price/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: …
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In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome, talks with Tomas "Tlo" Lorinc, Head of Monetization at Temporal Technologies, the leading open-source Durable Execution platform. They discuss how to overcome the inherent fear companies have around changing prices and why building your "pricing muscle" through regular…
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In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Jeet Mukherjee, Chief Strategy Officer at Holden Advisors and co-author of Pricing with Confidence. With over 25 years of experience, Jeet shares how leading firms protect margins, stay aligned across teams, and respond to tariff-related volatility with pricing strateg…
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In this episode of the Street Pricing Podcast, Marcos Rivera discusses the popular pricing model of good, better, best, particularly in the SaaS industry. He emphasizes the importance of understanding your total addressable market (TAM) and the common mistakes companies make when implementing this pricing strategy. Rivera provides insights on how t…
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Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could …
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Vladyslav Podoliako is the founder and CEO of Belkins.io, a leading B2B appointment setting agency, and Folderly, an email deliverability system. With a strong entrepreneurial spirit and a focus on performance-based results, Vlad has successfully navigated the complexities of pricing in the B2B space. He is passionate about helping companies scale …
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This is an Impact Pricing Blog published on March 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/creating-pricing-power-that-lasts-a-guide-for-long-term-holdings/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impac…
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Perfectionism can be a hidden roadblock for pricing professionals—slowing down decisions, increasing stress, and holding back innovation. In this episode of Let's Talk Pricing, we’re joined by Janelle Villiers—author, coach, and founder of Janelle Villiers Partnerships—to explore how to break free from toxic thinking, shame, and imposter syndrome. …
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In this episode of The Pricing Guys, Avy and Michael draw powerful pricing insights from the world of sports contracts, specifically mega-deals like Shohei Ohtani’s. They explore how concepts like anchoring, deferred value, and portfolio thinking show up in both B2B pricing and professional sports. Through parallels between franchise players and ma…
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In this episode, we're joined by Juan Echeverri, Head of RGM & Commercial Planning at Holcim LATAM, and Laurent Dosogne, Co-Founder and Senior Consultant at NEXO Consulting to discuss their upcoming workshop at PPS profitABLE: Dallas — "Develop Your Revenue Growth Management Framework in 1 Day!" They break down the critical pillars of Revenue Growt…
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Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it wa…
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Continuing the conversation from their previous episode, Avy and Michael shift the focus from structure to people, unpacking the personalities that shape today’s pricing teams. Drawing from over 15 years of experience across industries, they break down the common leader types they’ve encountered: the hyper-analytical deep diver, the buzzword-hyping…
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Jared Smith is the CEO of PriceSmith, a consulting firm specializing in pricing strategies for distributors and light manufacturers. With a background in pricing systems from Vendavo and experience as an adjunct professor at Oklahoma State, Jared brings a wealth of knowledge to the table. He is passionate about helping companies optimize their pric…
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This is an Impact Pricing Blog published on February 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-secret-to-using-ai-in-pricing-ask-expert-questions/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Conn…
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In this episode of Let’s Talk Pricing, host Kevin Mitchell sits down with DeAnn Hammer, Global Pricing Operations Director at 3M and keynote speaker at PPS profitABLE: Dallas. With nearly three decades of experience in marketing, product development, and pricing, DeAnn shares insights from her upcoming keynote: “Price Management: The Art of NOT Set…
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In this episode of the Street Pricing Podcast, host Marcos Rivera interviews Nikita Bykadarov, CEO of Maildoso, a startup focused on improving cold email deliverability. They discuss the challenges of cold email marketing, pricing strategies, customer acquisition, and the importance of deliverability in email campaigns. Nikita shares insights from …
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