The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable busi ...
This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.
PwC partners and thought leaders discuss and provide valuable insights on transfer pricing developments around the world. Our podcasts not only provide you the latest regulatory changes and developments, but also inform you how they can impact your business.
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
V Liščích podcastech seznamujeme začátečníky i pokročilé s tématem pricingu. Poslechněte si užitečné rady a tipy a načerpejte inspiraci pro vaši cenotvorbu.
Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Ser ...
Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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The Designer's Guide to Marketing & Pricing


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The Designer's Guide to Marketing & Pricing
Ilise Benun
Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com
My first podcast about business and accounting dimension
The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
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Pricing Nature


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Pricing Nature
Yale Center for Business and the Environment, Yale Carbon Charge, and Yale Tobin Center for Economic Policy
Pricing Nature is a limited-series podcast from the Yale Center for Business and the Environment and the Yale Carbon Charge. It tells a story about the economics, politics, and history of carbon pricing, which many argue should play a critical role in any national climate policy. We feature conversations with carbon pricing experts from government, academia, and civil society. Join us on Spotify, Apple Podcasts, or anywhere else you listen. To learn more, visit our website, pricingnature.sub ...
On the Fiona Show, we discuss current issues in the transfer pricing world. Whether you’re new to transfer pricing, or you’ve been around the international tax block, learn about the latest trends in the global regulatory environment and technology in one weekly podcast.
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A Prescription for Fair Drug Pricing


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A Prescription for Fair Drug Pricing
instituteforclinicalandeconomicreview
By Jason L. Crowell, MD Jerome H. Grossman MD Graduate Fellow, Harvard Kennedy School Neurologist, Beth Israel Deaconess Medical Center; Steve Pearson, Founder and President, ICER, Lecturer, Department of Population Medicine, Harvard Medical School
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Art of Value Show - Discover Value | Create Options | Start Pricing


Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.
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The Pricing and Monetization Podcast: The Audioblog of TapRun.com


Each episode is an audio recording of an article on TapRun's website
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PwC Middle East Transfer Pricing - a look at BEPS 2.0


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PwC Middle East Transfer Pricing - a look at BEPS 2.0
PwC Middle East Transfer Pricing team
In this mini-series, Middle East Transfer Pricing Leader Safae Guennoun and her team take a closer look at BEPS 2.0 and its implications for the region. The show is available in English and in Arabic.
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Home Pricing Trends with Ken H. Johnson, Ph.D.


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Home Pricing Trends with Ken H. Johnson, Ph.D.
FAU College of Business
Home Pricing Trends explores complicated real estate data in simple terms. We review the latest housing market developments, not only nationally, but in your neighborhood, and help you decide if now's the time to buy, sell or rent. The show is hosted by Florida Atlantic University professor, associate dean, and real estate expert, Ken H. Johnson, Ph.D. Follow Dr. Johnson on Twitter at @FAUhousingEcon.
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Buy wholesale jewelry online at cheap pricing

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Buy wholesale jewelry online at cheap pricing
clothingonline01
If you want to buy wholesale jewelry online then CC Wholesale Clothing is the #1 source to acquire good quality rings, earrings, bracelets, and necklaces. The best quality jewelry is ideal to enhance your overall appearance and will add elegancy in your look. For more detail, visit: https://www.ccwholesaleclothing.com/JEWELRY_c_48.html
This is an Impact Pricing Blog published on February 15, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/amc-changes-pricing-finally/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Emai…
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Live with The Pricing Lady, the Podcast


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12 More Questions to Ask Yourself When Setting Prices
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What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we loo…
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TP Talks - PwC's Global Transfer Pricing podcast


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Episode 92: Special Edition – Financial Transactions Transfer Pricing (March 2023)
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FTTP Q1 2023: A looking ahead (and back) on financial markets and what to expect from tax authorities In this TP Talks Special Edition podcast, David Ledure (Transfer Pricing Partner, PwC Belgium), Dan Pybus (PwC’s EMEA Financial Transactions TP Leader), Bob Ritter (PwC’s US Financial Transactions TP Leader), and Hiral Mistry (Transfer Pricing Part…
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The Value Pricing Podcast


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How to Handle Price Objections
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Have you ever heard that dreaded phrase: “That’s too expensive!” When clients say that to you, it makes you instantly want to start throwing discounts at them, desperately trying to keep their business. Honestly, it’s embarrassing. But you really don’t need to discount – EVER. Here’s why ‘that’s too expensive’ is actually the best thing you could h…
Curiosity allows us to look beyond our current situation and ask "What else could or should we be doing?" Too often we get stuck in routines or become so myopically focused on tomorrow's deliverables that we don't take the time to question our strategies or if they're still accomplishing what we set out to do as a company or department. So how do w…
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The Happy Pricing Podcast

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What's your money ceiling and how do you raise it?
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We often have a certain number in our minds that we feel is an appropriate amount to charge, which can limit them from charging more. In this episode, Carlos and Ben discuss the concept of a money ceiling and how individuals can raise it. They explore the fear of rejection that comes with raising prices and the internal challenge of what is fair to…
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Impact Pricing


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Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry
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Griff Parry is the Founder and CEO of m3ter where he helps make it easy for SaaS companies to intelligently deploy and manage usage-based pricing. He's led AWS’ go-to market strategy for games and gambling in EMEA, and his background includes entertainment at Sky TV and accounting at Ernst & Young. Griff was an extra in the movie “First Night” arou…
This is an Impact Pricing Blog published on February 8, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-price-signaling-example/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: …
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PPS Pricing Podcast


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How Best to Utilize AI in B2B Pricing
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Artificial intelligence is making an impact on many industries and pricing is one among them. While a completely automated pricing solution for B2B is still far away there are many innovations that have already been built specifically for B2B pricing professionals. These innovations can be leveraged today and our workshop will cover on how to do th…
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PPS Pricing Podcast


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Fearlessly Raising Prices
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With inflation, costs are going up, margins are being squeezed, companies need to raise prices, but many are scared. They may have already had a price increase and are afraid of another. What should they do? Mark Stiving is an educator at heart and a pricing enthusiast by education and experience. He has led, coached, and taught businesses about va…
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Impact Pricing


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Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets
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This one is the 8 of Diamonds from the Selling Value card deck. Let's say that you are in a marketplace where people almost always decide between your product and competitor's products. Gee, could I think of some? How about an automobile, right? You happen to be the Audi dealer and somebody is, somebody just crashed their car and we think they're g…
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Impact Pricing


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Brand Value for Big Sales: Insights from Satish Dharmarajan
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Satish Dharmarajan is the Director of Pricing and Business Intelligence at Orkin, He is an Advisory Board Member at the University of Tennessee at Chattanooga, and has held analytics roles at Home Depot, Walgreens, and Whirlpool. Satish also acts in short films. In this episode, Satish educates us on differentiating products/services from competito…
This is an Impact Pricing Blog published on February 1, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/evaluating-a-pricing-strategy/ [powerpress] If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark…
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Impact Pricing


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Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
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This one is the 8 of Clubs from the Selling Value card deck. Okay. You're wondering to yourself, do buyers ever not consider competitive alternatives? And the answer is, absolutely yes! Some easy consumer examples. When you buy popcorn at the movie theater, you couldn't buy popcorn anywhere else. Therefore, you didn't consider a competitive alterna…
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Live with The Pricing Lady, the Podcast


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12 Questions to Ask Yourself When Price Setting
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“Price setting is a thought process not a formula.” One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers. So if it’s not …
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Impact Pricing


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The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
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Johnny Cheng is the Senior Director of Pricing and Packaging at ClickUp. He was the Senior Director of Pricing and Packaging at Coupa Software, and has years of experience in Product Marketing through various companies. In this episode, Johnny shares his knowledge and experience on product marketing and product management as he educates us on the b…
This is an Impact Pricing Blog published on January 25, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/transitioning-to-selling-subscriptions/ [powerpress] If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect …
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The Value Pricing Podcast


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How to Win More Work by Being Seen as the Expert
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Here is a common myth about having a niche: “If I focus on just one niche I will have less clients to choose from”. So many people think this, it seems logical that the pickier you are with your clients, the less clients you will have… But the opposite is actually true. When you position yourself as the expert people will flock from far and wide to…
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PPS Pricing Podcast


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How to Grow Your Top Line in a Down Market
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As the economic outlook continues to be murky, plenty of companies are making cuts. But you can’t cut your way to prosperity. There are often-overlooked opportunities to grow the top line — a lot and fast, even in the face of a down market. Jason McDannold and Yale Kwon lead the private equity commercial transformation practice at AlixPartners and …
This one is the 8 of Hearts from the Selling Value card deck. Oh, my gosh! If a buyer ever asked me to help them with a business case, I'm inside quietly jumping up and down rejoicing because they're asking me to do what I would like to be doing with them anyway. So, instead of me walking them through and convincing them that this is an important t…
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Impact Pricing


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Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
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Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale. He’s had Director of Product Marketing title at several companies, and he added pricing to his title in 2019. Ajit is fascinated by ancient mysteries. In this episode, Ajit educates us on pricing and…
This is an Impact Pricing Blog published on January 18, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/another-ridiculous-fee/ [powerpress] If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stivin…
ChatGPT tells us what effective pricing managers do, but it can’t tell us who they are
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PPS Pricing Podcast


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Beating Inflation and Agile, Concrete and Effective Corporate Guide
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Beating Inflation explores how inflation affects all aspects of a business. This is not a pricing book, but it dives into all areas of the operations of a business and how they need to respond differently to inflation. Adam Echter is a Partner and Head of the Silicon Valley office at Simon-Kucher. For 17 years, Adam’s career has focused on value-ba…
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Impact Pricing


This one is the 8 of Spades from the Selling Value card deck. When buyers are making a 'will I' decision, they're trying to decide, should I spend money to go solve this problem or not? Oftentimes, when they're making a 'will I' decision, they've got some problem that has boiled up, that's become an important problem, and they say, "Hey, maybe I'm …
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The Happy Pricing Podcast

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What are you selling and what are your customers buying?
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There’s a mismatch between what people are selling and what customers are actually buying. People focus on Facebook ads and leads, rather than on creating conversations. Simon and Frances, co-founders of the Better Bolder Braver community, help coaches who feel overwhelmed or disconnected from marketing advice. They use the five levels of awareness…
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Live with The Pricing Lady, the Podcast


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Love your pricing. Love your work. Love your clients. Love yourself. Repeat.
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"Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say. Pricing can feel like a very cold and calcula…
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Impact Pricing


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Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski
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Dan Balcauski was a program leader for Northwestern University, where he also went to school seven years prior. He is the founder and Chief Pricing Officer of Product Tranquility, a company that helps high volume B2B SaaS CEOs define pricing and packaging for new and existing products. In this episode, Dan talks about pricing and packaging and how …
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TP Talks - PwC's Global Transfer Pricing podcast


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Episode 91. Business transformation – when ESG, value chain, and transparency converge
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In this TP Talks episode, new podcast host Ugo Cannavale (Transfer Pricing Leader, PwC Italy) is joined by Monica Cohen-Dumani (International Tax Services Partner, PwC Switzerland), and Brad Slattery (Global VCT Transfer Pricing Leader, PwC US) to discuss the role ESG and transparency play in driving value in operating model transformation and how …
This is an Impact Pricing Blog published on January 11, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-pricing-can-teach-sales/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Emai…
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The Value Pricing Podcast


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How to Know When Your Prices Are Correct
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Getting the right price is so infuriatingly difficult. And the bad news is… your current prices are most likely WRONG! People always ask me “So, how do I know when my prices are right?” There is a really simple answer to this – you can’t. (Well, that’s a really short podcast episode…) Look, you are never going to know if your price is correct becau…
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PPS Pricing Podcast


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Pricing As a Growth Lever for SaaS Companies
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SaaS companies have historically overlooked pricing as a lever for growth, focusing instead on customer acquisition. But with many customers tightening their belts and investment capital harder to access, the fundamentals are more important than before. New pricing strategies such as Usage Based Pricing are coming into the spotlight. Experimenting …
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Impact Pricing


This one is the 9 of Diamonds from the Selling Value card deck. Let's start with, what is a trust journey? A trust journey is when a buyer comes to you, you're the salesperson, a buyer comes to you and asks you for help figuring out what they need to buy, and they never go look at a competitive alternative. Your job, when they come talk to you, is …
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Impact Pricing


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Pricing Data Analytics: The Hows and Whys with Armin Kakas
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Armin Kakas is an expert in analytics, having lots of education in statistics, machine learning and A.I. He has an MBA, and he was a former VP of analytics at American Tire Distributors. He is also the founder of Revology Analytics, a revenue growth analytics consulting company. In this episode, Armin talks about data analytics and its crucial role…
This is an Impact Pricing Blog published on January 4, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-trends-in-2023/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark…
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Impact Pricing


This one is the 9 of Clubs from the Selling Value card deck. Let's start with, what is a relationship journey? Buyers who are on a relationship value journey realize they have a problem and then they go straight to a salesperson to learn. They didn't spend a whole bunch of time on the internet researching options or alternatives. They're the type o…
“The reason that your customers or clients buy anything is because they are trying to change something. It's never about the ‘what’ of what you do – whether that's coaching, whether that's websites… whatever it might be – there is some other change that a customer or client is trying to make, and that's the reason that they're buying the thing that…
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Live with The Pricing Lady, the Podcast


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Pricing Learnings for Coaches & Healers
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When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While…
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Impact Pricing


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Personalities in the Pricing Community (and how to interact with them) with Robert Ribciuc
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For the last ten years, Robert Ribciuc has been working as the Managing Partner of EBITDA Catalyst, helping clients accelerate growth in key valuation metrics. He has a BA in Math and Economics from Harvard and an MBA from Chicago Booth School of Business. In this episode, Robert shares some of his insights on how to deal with different kinds of pe…
This is an Impact Pricing Blog published on December 21, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-nespresso-price-increase/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email…
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Pricing College Podcast


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Episode #0119 - What is Value Culture?
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Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture. TIME-STAMPED NOTES: [00:00] Introduction [03:05] Why do not all companies have specialised pricing experts or teams? [4:35] What can Value Culture do? [10:19] What can clients benef…
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The Value Pricing Podcast


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Facing Into Challenging Economic Headwinds with Des O'Neill
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2022 was the year that was billed to be an economic boom for the UK which was allegedly going to be comparable to the post WW2 boom. The post COVID boom has come but things are not turning out as expected though. - Brexit - Post COVID employment and labour shortages - Post COVID supply chain issues - Inflatio - The war in Ukraine - Political and so…
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Pricing Fox – Liščí podcasty o cenotvorbě


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Podcast o cenotvorbě #11 - Jak na komplexní vyhodnocení e-shopu
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Vyhodnocování marketingových aktivit patří k nejdůležitějším činnostem nejen e-shopařů. Abyste měli přehled o tom, jakých výsledků e-shop dosahuje, měřte základní konverze a pravidelně kontrolujte stanovené cíle. Poslechněte si nový díl liščího podcastu a načerpejte inspiraci i pro váš e-shop.Obsah: 00:15 Podle čeho vyhodnocuješ úspěšnost e-shopu, …
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Impact Pricing


This one is the 9 of Hearts from the Selling Value card deck. It is true that buyers on an analytical journey are very price sensitive. Buyers on an analytical journey are probably the way you and I shop most of the time, and so it's the most common type of buyer's journey. These buyers are the ones who realize they have a problem, let's say, their…
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Impact Pricing


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The Power of Data-driven Pricing Solutions for Your SaaS Business with Bryan Belanger
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Bryan Belanger is the senior director of Technology Business Research. He's also the senior director at XaaS Pricing, a subsidiary of TBR that helps SaaS companies price on a data-driven approach. In this episode, Bryan talks about the work that XaaS Pricing does and who their target customers are. He also shares his insights on other business and …
This one is the 9 of Spades from the Selling Value card deck. Buyers need different information depending on where they are in their own buying process. There's a map in the Selling Value book that talks about these different waypoints, but let's simplify it for the sake of this table topics and say, look, there's really two key phases in a buyer's…