A(z) Communication Strategies csatorna legjobb podcastjai (2025)

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Why I’m retiring my signature program (and what’s coming next) 14:24

3d ago14:24

14:24

After seven years in business and 165 episodes, I'm retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn't get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like never before. I realized something…

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How to attract and win premium clients 9:31

16d ago9:31

9:31

In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients. If you've been struggling to raise your rates, exhausting yourself with lower-ticket offers, or wondering how to position yourself as THE go-to expert, this episode is your wake-up call. Kim walks you through exa…

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7 beliefs that block women entrepreneurs from premium clients 20:32

23d ago20:32

20:32

High ticket buyers are still buying — even in a softer economy. In this episode of the Ill Communication Podcast, I’m busting 7 of the biggest myths I hear from Gen X business owners about premium offers. From “my niche can’t command premium rates” to “I’ll alienate my audience” or “I need a bigger audience first,” I’ll share real-life examples and…

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How high-ticket offers help entrepreneurs create revenue resilience in a recession 14:11

1M ago14:11

14:11

We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money. So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices. In this episode of the Ill Communication Podcast, I’m showing you why doubling down on premium, …

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How to Lead Confidently Across Borders: Cross Cultural Communication for Global Leadership 53:05

1M ago53:05

53:05

What does it really mean to lead with empathy, resilience, and cultural awareness? It’s not something you learn from a textbook, it’s something you learn through experience, discomfort, and showing up when everything feels unfamiliar. True leadership, especially across cultures, begins with understanding yourself in unfamiliar environments. In this…

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The We Do Not Care Club - Business and Marketing Edition 12:16

1M ago12:16

12:16

Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and for the first time, I felt totally okay about it. I gave myself permission to celebrate exactly how I wanted, which is how I ended up fully embracing the We Do Not Care Club. In this episode,…

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Sell more in Q4: 18 ideas for your year-end promos {Summer Remix} 16:03

2M ago16:03

16:03

In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll learn how to think strategically, playfully, and profitably about Q4 sales. From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme days, and even your business birth…

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The Gen X playbook for writing copy that sells high-ticket offers {Summer Remix} 11:22

2M ago11:22

11:22

In this episode of ill communication: copywriting tips and sales strategies for small businesses, Kim Kiel dives into: Copywriting tips to simplify your sales message and attract more clients How to avoid jargon and write copy that resonates with your audience Why formal “corporate-sounding” copy is holding you back Simple strategies to make time f…

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How to Use Your MBA to Strengthen Your Leadership Development and Build a Clearer Path Forward 21:59

2M ago21:59

21:59

Do you want to grow into a confident, grounded leader during your MBA? Are you looking for clarity, consistency, and purpose in how you lead? Curious how others have used their time at business school to develop real-world leadership skills? This episode will show you what’s possible through leadership development. In this special episode of One Th…

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10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix} 18:55

2M ago18:55

18:55

In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy. In this Summer Remix episode from early January, I’m revisiting one of the most loved episodes of the year,…

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Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix} 22:43

2M ago22:43

22:43

Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.) This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sus…

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Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix} 12:13

3M ago12:13

12:13

This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem. You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025. But here’s the problem. Most people are usi…

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20 Tiny habits that help me generate $1million as a Gen X business woman {Summer Remix} 18:00

3M ago18:00

18:00

Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches. Over the past 6 years, I’ve quietly built a chill, service-based business that has brought in over one million dollars in lifetime revenue. No complicated funnels. No viral Reels. No fancy productivity hacks. Just a handful of habits that…

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{Summer Remix} Niche down, profit up: 5 surprising benefits of picking a niche (and why your small business needs one in 2025) 18:36

3M ago18:36

18:36

Welcome back to the Ill Communication podcast! This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead. Today’s episode is all about the power of picking a niche (something that can feel intimidating when you're trying to grow your business). But narrowing your focus doesn’t …

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How to Thrive in Leadership Roles and Workplace Dynamics with Your Authentic Self as a Graduate-Level Leader 26:35

3M ago26:35

26:35

Are you still figuring out how to lead in team projects, internship roles, or early career settings? Wondering how to stay grounded in your authentic self as you step into new responsibilities? In this special handoff episode of One Thousand Ways To Lead, departing host Brianna Dacey passes the mic to Melissa Ortiz, who’s stepping in as one of the …

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{Summer Remix} Write your elevator pitch or power statement to cut through the noise and call in your ideal buyer 11:16

3M ago11:16

11:16

If you tuned in to last week's episode, you know we discussed the importance of being bold and clear in your messaging and marketing. Right now, one of the biggest trends is having a clear point of view. Nothing helps you stand out more in your marketing than knowing how to articulate what you do and whom you help in a clear and compelling way. Som…

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{Summer Remix} Boost Sales in 2025 with These 7 Marketing Trends 24:48

4M ago24:48

24:48

Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️ Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!) This week, we’re revisiting an episode originally released at the very start of 2025. In it I share 7 copywriting and marketing trends th…

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The 3 marketing essentials your small business needs to boost sales this year 19:27

4M ago19:27

19:27

The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes. In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a “trust recession.” We cover: …

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How to use the FAB formula to write copy that generates sales 10:36

4M ago10:36

10:36

Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridg…

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The Neuroscience of Success: why entrepreneurs need to celebrate more 12:26

4M ago12:26

12:26

How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in business, this episode is all abou…

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A New Chapter Begins: A Leadership Journey Through Podcasting, Curiosity, and Storytelling 20:10

4M ago20:10

20:10

In this special transition episode of One Thousand Ways to Lead, new host Taiwo Olawehinmi sits down with outgoing host Jacob Straessle, a member of Vanderbilt Owen Graduate School of Management’s graduating class of 2025. Jacob helped bring this podcast to life and has spent the last year capturing powerful leadership reflections from alumni acros…

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The Summer of Ease Workshop is back! Why small business owners should join! 7:48

5M ago7:48

7:48

What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down exactly what we’ll be doing toge…

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How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius 29:35

5M ago29:35

29:35

This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on the other side. So in honor of…

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Why seasonal content is smart for your business {Writing Prompt} 8:29

5M ago8:29

8:29

How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it g…

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Success Blueprint for Women in Leadership: How to Gain Respect, Motivate Teams, and Grow Your Marketing Career 41:49

5M ago41:49

41:49

In this episode of One Thousand Ways To Lead, we sit down with Courtney Miller, a marketing executive and MBA alum, to talk about the ups and downs of her MBA journey and how she built a meaningful marketing career. From facing rejection to leading successful brand revamps. You'll hear why not getting the job you want can actually lead to something…

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What happens when you FAFO on LinkedIn 16:23

5M ago16:23

16:23

What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business? In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’…

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1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers 11:14

5M ago11:14

11:14

How many people are missing out on your offer just because it’s hard to find or share? I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to lear…

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1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips 8:05

6M ago8:05

8:05

Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies. Whether you’re just starting your …

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1 Minute Messaging Magic - 5 website tweaks to get more leads 8:37

6M ago8:37

8:37

Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments ar…

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1 Minute Messaging Magic: let your words breathe 5:53

6M ago5:53

5:53

What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today’s tip is all about one simple shift that will instantly make your words mo…

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How to Turn Niche Products Into a Scalable Brand with Direct-to-Consumer Strategy 27:05

6M ago27:05

27:05

In this episode of One Thousand Ways To Lead, we sit down with Brock Hardisty, whose unconventional career path led him from journalism and the beer industry to co-founding a company that designs and manufactures high-end custom pocket knives with his brother. What began as a side project quickly turned into a full-fledged venture rooted in quality…

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A writing prompt to inspire and connect with your audience 7:01

6M ago7:01

7:01

We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business. Inspired by one of my recent and most popular epi…

1
How to use the stages of awareness to craft copy and messaging that drives more sales 16:40

7M ago16:40

16:40

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging? In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn'…

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Why your marketing isn’t working - and how to fix it with voice of customer research 7:24

7M ago7:24

7:24

Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words,…

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The fortune is in the follow-up 7:00

7M ago7:00

7:00

Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a pas…

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Mastering Leadership & Innovation in Renewable Energy 39:41

7M ago39:41

39:41

In this episode of One Thousand Ways to Lead, we sit down with Matt Beasley, Chief Commercial Officer at Silicon Ranch, one of the largest solar power producers in the U.S. Matt shares his leadership journey, from starting in brand development to becoming a key leader in renewable energy. He discusses the importance of mentorship in leadership, how…

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Making tough decisions in business and life 10:07

7M ago10:07

10:07

Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the power…

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Copywriter or Ghostwriter - what’s the difference and which one do I need? 11:46

8M ago11:46

11:46

What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is ther…

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Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies 9:01

8M ago9:01

9:01

What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales …

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Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2) 30:48

8M ago30:48

30:48

Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it. In this episode, I’m covering what strategies actually work when marketing and selling premium offers in 2025. I’ll reveal where your high-ticket buyers are really hanging out (hint: it’s …

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Leadership Through Storytelling: How to Influence and Inspire Your Team 38:32

8M ago38:32

38:32

In this episode of One Thousand Ways to Lead, Joe Pollaro, VP of Real Estate and Workplace at Pinterest, shares his incredible career journey, from investment banking at JP Morgan to investor relations at Wix and now leading a global team at Pinterest. Joe reveals how storytelling is a powerful leadership skill that has shaped his ability to influe…

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How to market and sell high-ticket offers (part 1) 20:48

8M ago20:48

20:48

Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that. In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the st…

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How to grow your business in a changing market (and why B-School could help) 18:07

9M ago18:07

18:07

Is the secret to growing your business actually going back to basics? With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations? In this episode, I’m sha…

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10 simple ways to share your values in your business and marketing (and why it’s important you do) 16:01

9M ago16:01

16:01

How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful co…

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Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs} 10:55

9M ago10:55

10:55

Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming a…

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7 Marketing and copywriting trends to boost sales in 2025 21:51

9M ago21:51

21:51

Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. We’ll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025. Plus, I share candid thoughts on AI's role …

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How to Lead with Purpose and Make a Difference Beyond Your Career 35:46

9M ago35:46

35:46

In this episode of One Thousand Ways to Lead, Olivia Cooper, a Vanderbilt Owen alum, shares her inspiring journey from studying interior design to excelling in marketing strategy and community leadership. Olivia talks about the lessons she learned while working at the Chamber of Commerce, her transformative experience at Owen, and how she balances …

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25 No-BS Resolutions for GenX Business Owners who want more ease, success and fun in 2025 16:24

10M ago16:24

16:24

Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business? I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising you…

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A guided reflection for entrepreneurs - 11 prompts for end-of-year reflection & goal setting in 2025 9:16

10M ago9:16

9:16

Want to set yourself up for an incredible 2025? Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you through a series of thoughtful questions that will help you celebrate your wins, acknowledge your challenges, and craft an intentional vision for the …

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Leadership Lessons You Can’t Miss: Part 2 of This Two-Part Alumni Series 32:44

10M ago32:44

32:44

In Part 2 of our alumni special, we dive into even more inspiring stories and powerful leadership insights from Vanderbilt Owen graduates Kitty Elshot-Smith, Kris Douglas, and Ryan Lein. From leading global teams at Bank of America to navigating the challenges of real estate and building successful teams in the corporate world, these alumni share t…

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