A(z) Communication Strategies csatorna legjobb podcastjai (2024)

1
A copy quickie to simplify sales 6:22

3d ago6:22

6:22

Are you overcomplicating your sales copy? Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs. Topics We Cover in This Episode: What this simple and effective copywriting …

1
Stress-free financial management for small businesses with Profit First, featuring April Stroink 18:50

10d ago18:50

18:50

Are you procrastinating financial tasks in your business? You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system. Topics We Cover in This Episode: Why the Profit First system is the perfect system for small businesse…

1
How women in business should take (and ignore) advice about entrepreneurship and copywriting 11:15

17d ago11:15

11:15

Ever feel overwhelmed by all of the advice for your business out there? There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. In this episode of ill communication, I'm sharing how to decide which advice you should take abo…

1
Turn Blah-Blah-Blah into Bravo! How to complete small business copywriting projects 5:39

24d ago5:39

5:39

It’s Blah Blah Blah Day! Yes, you heard that right! It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. In this episode of ill communication, I’m sharing how you can use this day to complete all of those small …

1
What are segues and how to write them in storytelling emails 10:01

1M ago10:01

10:01

In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. T…

1
The anatomy of a great storytelling email 9:11

1M ago9:11

9:11

Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. But guess what? It’s not! So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytell…

1
What the Beastie Boys can teach us about writing great copy 13:47

2M ago13:47

13:47

It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beasti…

1
Crossing the million dollar mark: 7 unconventional success strategies for entrepreneurs 13:39

2M ago13:39

13:39

I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue. It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. Topics covered in this episod…

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3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT] 6:40

2M ago6:40

6:40

Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fre…

1
7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business 14:45

2M ago14:45

14:45

If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads. That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven step…

1
The 3 essential email sequences service-based businesses need 13:25

2M ago13:25

13:25

Let’s state the obvious: no matter how big or small your business is, you need an email list. Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to d…

1
Why copy coaching is helpful for business owners, and what happens on a coaching call 9:57

3M ago9:57

9:57

Wondering if copy coaching is right for you? Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessio…

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Why the world needs to hear from more women in business 10:36

3M ago10:36

10:36

Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of i…

1
How to remove jargon from your marketing and copywriting (and why it’s a must) 12:03

3M ago12:03

12:03

It’s time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your…

1
An honest look at being a copywriter and entrepreneur in 2023 and 2024 18:18

3M ago18:18

18:18

In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about. So grab your favorite drink, have a seat, put your feet up, and get cozy. I’m getting a…

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30. How to Know If Your Boundaries Are Selfish Or Just Right 23:48

4M ago23:48

23:48

In this episode, we answer the popular and pressing question, "Are my boundaries selfish?" This is the final episode in our four-part series on setting effective boundaries, and we can't conclude the topic without answering this burning question and asking you a powerful question, "What are you building?" If you listen to all four episodes, let me …

1
Are email newsletters still effective in 2024? Email best practices for small businesses. 17:44

4M ago17:44

17:44

In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024. I’m referring to your email marketing and email newsletters. I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need t…

1
How to use the PAS copywriting formula to sell more (without sounding douchey) 10:05

4M ago10:05

10:05

As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time. Of course, I’m talking about PAS - problem, agitation, solution. It's a classic, proven formula, but it can be a lit…

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29. Discover and Demolish Your Boundary-Setting Monsters: Find Freedom to Set Sticky Boundaries 23:58

4M ago23:58

23:58

What is worse than not setting healthy boundaries? Setting boundaries that don't stick! In today's episode, we will continue to explore effective boundaries and how awareness of our own monsters can instantly add that stickiness we need. Whether you're making positive changes at work or home, with friends or family, boundaries are part of that proc…

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28. I Didn’t Know THIS About Boundaries, But it Makes a Huge Difference. 41:41

4M ago41:41

41:41

In today's episode, I'm sharing my original learning that I earned from the School of Hard Knocks. Did you know that I conducted a 30-year experiment to find all the worst ways to set personal boundaries? Yes, that was me. You're welcome! It's not easy to set effective boundaries, the kind that allows you to live and do and be the way you intended …

1
10 scroll-stopping hooks to get more engagement on your emails and posts 10:21

4M ago10:21

10:21

If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing. The hook. In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts. Topics covered in this episode include: How you can lead with som…

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27. Creating Boundaries: Truths, Myths, Testimony, and Freedom 27:23

4M ago27:23

27:23

For forty years, I struggled with setting and holding boundaries. Forty years is a long time. With confidence, I can say that learning the truth about boundaries and learning how to set effective boundaries has transformed my life. Unpopular fact: setting boundaries isn't easy. Talk is easy. These days, it seems that everyone is talking about bound…

1
Top 6 Copywriting Trends for small businesses in 2024 13:21

4M ago13:21

13:21

Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill com…

1
A Special Ask Me Anything Episode 15:11

5M ago15:11

15:11

In this episode of ill communication, I’m doing something a little different. I’m turning the microphone over to you! I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode. Topics covered …

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26. How to Strive Less and Thrive More in 2024 23:31

5M ago23:31

23:31

Episode 26: There's a whole other way to live on the "other side of the street", and I can't wait to tell you more about it. While everyone else is churning out the work harder, strive more, be better and earn your pay content, I'm here to tell you it's time to abide and thrive. On one side, it's all up to you, and most likely you'll never quite fe…

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27 ways to infuse more voice and personality into your marketing {Part 3} 14:03

5M ago14:03

14:03

Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality! In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy! Topics covered in this episode include…

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25. Supercharge Your Resilience Using Your Own Strengths 31:16

5M ago31:16

31:16

Did your mom tell you there'd be days (or weeks) like this? With your supercharged resilience, you can bounce back from unexpected changes and catastrophes like a tennis ball. Or at least, you won't be knocked out flat with adrenal fatigue or overwhelmed by brain fog. The key? Capitalize on your strengths. You already have a signature trait or two …

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24. Go Ahead and Have a Bad Day and Grow Resilience 29:34

5M ago29:34

29:34

Have you ever been told to go ahead and let a bad day be a bonafide bad day? If you're like me, bad days are enemy number one. I strongly dislike the wasted time, unpredictable emotions, chaos, frustration, and inefficiency of a bad day so much that I want to manage it right out of existence. However, we can make a bad day into a horrible day depen…

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How to create a brand voice guide for your small business {Part 2} 16:43

5M ago16:43

16:43

In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity. Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the step…

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What is a brand voice guide & why small businesses need one {Part 1} 12:38

5M ago12:38

12:38

In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots. Understanding this topic is what separates the …

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23. Soulful Support: The Courage to Share High-Value Encouragement 27:41

5M ago27:41

27:41

In today's episode, we dive deep into the transformative power of encouragement. Join us as we explore the courage it takes to share high-value support that touches the soul. The other day, I opened an email that knocked me back in my seat. I was blown away by words that I didn't even realize I needed -- words that brought high-value encouragement …

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How to unleash your creative genius in email [Email Teardown] 11:40

5M ago11:40

11:40

Wondering how you can take your emails to the next level? I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement. I will read the email …

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22. Three Keys For Redefining Relationships Without Trying to Change People 31:20

6M ago31:20

31:20

In today's episode, we are making peace with the reality that we cannot change people, and in fact, it's empowering to realize that we are powerless to change people. With the best of intentions, we try to fix or change people, but the consequences are usually negative for both parties. Let's be honest. It rarely works in the long run. One person f…

1
A writing prompt to send to your list, even if you’ve ghosted it for awhile 6:21

6M ago6:21

6:21

Looking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while? You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt that is great for creating connection with your audience, building the “Know, Like, and Trust”, and delivering value. Topics covered in this episode inc…

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Banish these words from your online marketing (and what to say instead) 12:00

6M ago12:00

12:00

In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it. Some of these words and phrases are just plain lazy, and they show you haven't really given much thoug…

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21.Get Holiday Burn-Out Off Your Agenda: Enjoy More Calm This Christmas Season 27:17

6M ago27:17

27:17

It's that time of year again, and I know that you're feeling the rising stress as we approach Thanksgiving, Christmas, and New Year. More than ever, we believe that overdone is well done. I understand completely. Each November, you enter with hope and a half-baked plan to make the holiday season better. You'll fix what didn't work last year. It wil…

1
The Business Owner’s Black Friday Cyber Monday Survival Guide 10:59

6M ago10:59

10:59

At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to h…

1
Finding joy when things are heavy 9:37

6M ago9:37

9:37

The world is very heavy right now. Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in just the tiniest things. So in this episode of ill communication, I wanted to share another episode about what's bringing me joy these days. I hope it mi…

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20. Get Past Your Weaknesses With the ”So What” Strategy: You Can’t Be Amazing at Everything. 35:31

6M ago35:31

35:31

Episode 20: In this part 2, we continue our conversation about how to break free from beliefs and actions that keep us from thriving and moving forward with focus and purpose, specifically with our weaknesses. How we interact with our weaknesses really matters. We've been taught and conditioned from our earliest years that weaknesses are meant to b…

1
Is the Joy of Copy Club right for me? 15:47

7M ago15:47

15:47

Is the Joy of Copy Club right for you? I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members. So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of bus…

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19. Get Past Your Perfectionism: Strategies and Mindset Hacks From a Recovering Perfectionist 32:56

7M ago32:56

32:56

Episode 19: Do you want to be proactive, intentional, and in charge of how you respond to pain, hard things, and obstacles? How does perfectionism sneak into your desire and efforts, ruining your best plans? I certainly know about perfectionism. Over the last decade, I have clearly seen that my patterns of thinking and doing could no longer work. I…

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18. Can’t Take the Pressure? Good! You’re Meant to Live Free! 34:51

7M ago34:51

34:51

Episode 18. Some pressure in the right amount and for the right reason can be incredibly motivating. However, over 60% of women feel stressed and overwhelmed by unreasonable external and internal pressure nearly daily. We feel under pressure at work, in our family, and even at church, and when we look around it seems normal. But did you ever stop t…

1
What happens when you stop “shoulding” all over your business 9:00

7M ago9:00

9:00

Ever feel like you have too much on your plate? This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale…

1
Why women in business need a village 6:07

7M ago6:07

6:07

They say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members. In fact, I wouldn’t make it without my village in my life and business. I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill …

1
17. When People Resist Your Good Changes: Five Ways to Respond 25:19

7M ago25:19

25:19

In this episode, I'm talking about something nobody mentioned to me in over 40 years of living. People often resist good growth and beneficial changes in you! We often aren't prepared for this, leading to confusion, frustration, setbacks, and conflict. When we make positive changes to our workflow at our job, when we work hard and learn how to do s…

1
Calling BS on these copywriting myths & misconceptions 11:55

7M ago11:55

11:55

Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies! In this episode of ill communication, I’m calling bullshit on a few myths and misconceptions business women have about writing copy. Topics covered in this episode include: Th…

1
16. How to Navigate the Noise of Others’ Opinions 28:52

7M ago28:52

28:52

In this episode, we get honest about the problems people can bring with their opinions, why agreeable people tend to collect opinions, and how to filter out and disqualify the harmful ones. We've been conditioned to hold people's opinions in high regard. It can feel prideful or mean to discount them quickly. However, opinions can get us off track a…

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3 ways women can create more ease and reduce overwhelm in your business 12:27

8M ago12:27

12:27

Do you ever feel like the pressure to run your business, take care of the house and domestic work, take care of your family, and take care of your health is just… impossible? You’re not alone! In this episode of ill communication, I’m sharing 3 simple ways to create more ease in your business today so that you can reduce the overwhelm and find more…

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15. Stop Your Subtle Self-Sabotage With This Simple Approach 32:05

8M ago32:05

32:05

This is an episode about how to face two common ways we self-sabotage and reduce if not eliminate it from our lives. There are so many kinds of creative thinking patterns, behaviors, and habits that effectively stop us from doing what we want to do. We also stop ourselves from learning, and growing. Why do we do it? Even George Michael from the ban…

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14. Women, ADHD, and Perfectionism: 3 Things You Need to Break the Perfectionist Connection 31:08

8M ago31:08

31:08

Episode 14. Does Perfectionism seem to come naturally to you? If you're neurodivergent, this episode is for you! Many women over 35 are only now discovering their ADHD and making the perfectionism connection. If you're wrapping your head around a new diagnosis of ADHD or wondering if this could be the missing puzzle piece to explaining your struggl…

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