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Join Heather each Tuesday for new episodes on creating growth and sustainability in your business online, with awareness and visibility online and from your social media content. Listen in to get the scoop on what strategy is working to help Christian business leaders just like you so that you can be inspired, encouraged and empowered to lead well with a biblical worldview with your social media marketing efforts and create community, humanize your brand and build relationships while making ...
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In today's episode I'm joined by Sophia Todd, the 2023 Miss Kentucky's Teen America. Sophia shares with us how she uses social media to share her journey as Miss Kentucky Teen and to advocate for the organization ArtSpoken. Tune in to today's episode to hear from a unique perspective on how you can leverage social media to share your message and ha…
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With the rise of social media, creating an online Christian community is now more accessible than ever before. In this episode, I discuss strategies, tips, and best practices for using social media to connect with like-minded individuals, cultivate meaningful relationships, and support one another in faith. Invite Heather to be a speaker at your ne…
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In today's episode I'm joined by Jessica Dante, owner of Love and London, a very local brand with a global audience as they reach those looking to travel to London. Jessica shares with us how she uses YouTube to grow her audience and get them on her email list. Join us on today's episode as we discuss why Youtube and how you can optimize your descr…
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In today's episode I'm joined with Katie Hornor as she shares with us about the Flamingo Advantage. What is the flamingo advantage you might ask? God spoke to Katie about being true to who He uniquely made her to be and using it to her advantage to be bold and confident in what He has called her to. Tune in to today's episode to hear more about how…
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As Christians who are also business owners, we can choose one of two directions : a Christian business owners a business owner who is also a Christian What's the difference? One you're super loud with your faith in your business and the other is when you're more quiet about your faith but let your actions and the way you conduct business speak for …
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Right now I'm in the season of life of goodbyes and new beginnings. This past weekend (at the time of this recording) my family dropped our eldest daughter off for her freshman year of college. It may seem like this has very little to do with social media and business, I want to encourage you to embrace every moment. Life can feel that it passes us…
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As you may, or may not know, Elon Musk has taken over at Twitter and renamed it 'X'. Say what you will about Elon Musk and whether or not you agree with what he says or does. This episode isn't about that. Instead, let's chat about 8 very simple ways Elon Musk leverages X well. Get your free 31-day content calendar here : https://www.sweetteasocial…
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This podcast episode is a bit different than the content I usually put out there. Yet, it's still true to who I am and the values I uphold in my own life and business. Here's the hard true : we've been sold a bag of false goods. Everywhere you look you see the message of: • 'do what feels good to you.' • 'you do you.' • 'follow your own heart.' • '…
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Christians, in general, tend to be prone to poor boundaries. Particularly those in business, ministry or leadership roles. We're passionate about the work that we do, many times consider it a calling, and therefore, we struggle to walk away from it. This can have serious implications for our relationships, particularly our marriages (for those of u…
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In today's episode I'm challenging you to the 10 VIDEO CHALLENGE ON YOUR SMARTPHONE! At this point it's not a matter of if video is important or a good idea to do or not. The reality is is that video is important, it's valuable and it converts. But that doesn't mean that it's easy to execute on for everyone. So today I'm opening up the 10 Video Cha…
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Is customer service hurting or helping your business? In today's episode, I'm sharing with you a personal story of something that happened to me just the other day in what I'm dubbing, 'The Japanese Steakhouse Fail'. Tune in to this episode to hear the story but ultimately what I want you to be asking yourself is, 'What am I doing as a company to e…
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The Bible tells us to daily put on the armor of God. Let's chat about how we can apply that inside our business as well. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenrules
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There has been quite a lot of buzz in the online world around AI recently. Some people are excited about its prospects, while others are apprehensive of where it will take technology. Regardless of where you land, I believe this episode will provide you with new information to help you determine where you stand. In today's episode, I'm joined by Ju…
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As business owners, we all know one of our top goals is to have customers. And not only customers but repeat customers. We also know that word of mouth and reviews are the top ways we get customers. Let's face it, websites like Yelp have really made it easy to know what businesses are like before we even get there. In today's episode, I'm joined by…
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In today's episode, I'm joined by Brooke Sellas, owner of B Squared Media as we talk on the importance of social media conversations and why you need to begin with conversations before you ever try to sell to someone. Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/…
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It wouldn't take long to look around and know that our country is polarized on many different issues. As business owners, it can be challenging to know when to speak out and when to not. Fear can be loud in our faces during these times when we want to stand up for what we believe is right. How can we be successful in our business if we do speak out…
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One amazing thing about social media is that is truly can work for anyone. Even an insurance company. Enter Jeremy Powers, owner of Powers Insurance Experts who is leveraging the power of social media, education, kindness and his own personality to really make waves on social media with insurance. The average insurance agency closes $20,000 per mon…
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Social media is ever changing and it does require us to consistently show up and be present. I'll be honest and say that that can be challenging when you're a solo business owner and trying to wear many hats throughout the day. I like to see social media has something I can integrate into my every day and have it be fun vs. just something I have to…
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Work doesn't have to just be a place where people go because they have tasks they do and want to get paid. It is possible for work to be a place where people feel valued and want to contribute to the larger vision of the company. When this shift is made, people feel cared for, trust and transparency are high and productivity changes. Maybe culture …
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Are you tired of staying small in your business? Then it's time to stop playing small and step into the big plans God has for you and your business. You don't have to wear all the hats, particularly if there are keys places of your business that get left in the dust. I invite you to ask God to highlight places of your business that could use help. …
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You don't have to look very far on the internet to hear about hustling, grinding, forgoing sleep in the name of business growth, etc. I don't know about you but I'm thankful to be a part of a Kingdom that offers a different solution. In today's episode, I'm joined by Shae Bynes, author of Grace Over Grind, as she shares how as business owners we ca…
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I'm so grateful that we find ourselves here, our 300th episode. In this episode I wanted to feature some amazing women who have been impacted by the podcast and Sweet Tea Social Marketing and give them a chance to tell their story. Thanks for tuning in, whether it's been one episode, 100 or you've been here since day 1. Each and every download and …
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On today's show, I'm joined by livestream expert, Ross Brand, as he shares with us why podcasters should consider adding video alongside the audio of their podcast. And no, it doesn't have to be any more complicated, doesn't add a lot of more time or needed equipment to make the video happen and the benefits are infinite. Every platform is making v…
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Are you feeling disconnected between where you and the abundant life you know is possible in Christ? In this episode we're talking with Matt Tommey about his latest book, God's Plan for Living, asmhe breaks down his idea of I.D.E.A.L. I - Identity D - Design E - Expansion A - Alignment L - Love When you have these 5 things come together in your lif…
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Writing a book can be challenging and daunting by itself. When you add in the marketing and everything to do once it's published, many can decide it's simply too much. I'm so glad to be joined by 8 time author, Brenda Haire, as she shares with us three strategies she has used for her books and how she navigated being called a 'nobody' at the beginn…
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As algorithms and platforms change, we can begin to question whether or not a platform is for us. Whether it's decreased engagement or lack of understanding regarding new changes, in today's episode I'm talking specifically about Facebook and 7 questions to ask yourself if you should continue using the platform for your business. Work with the Swee…
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Movement begets more movement. Once you begin to take action and start to see results, it compels you forward to continue seeing more results. In today's episode, I want to chat with you about 3 actions you can begin taking today, and every day moving forward, to begin to see the results that you want to see in your business. Get your copy of my bo…
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Perfectionism is no one's friend. It likes to disguise itself as excellence (they're not the same thing). If you find yourself getting stuck in your own head, with a myriad of videos on your phone that no one has ever seen because you're worried about certain things not being perfect, this episode is for you. So how do you overcome perfectionism? L…
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This episode is for those who are wanting to see results in your online social media marketing efforts and the stumped in your creativity as it relates to your content creation. In this episode I want to share with you three components that you can use in your social media posts that will help drive sales and increase growth online. It's the hook, …
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What does it look like to #LeadLoudly? In today's episode I'm joined by Nathalie Gregg, women's leadership & empowerment coach who shares with us three critical skills that you need to show up and lead well online. Want to work with Heather and Team Sweet Tea Social in 2023? Head over to www.sweetteasocialmarketing.com/contact/ to get the conversat…
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I must give all credit to my niece, Samantha Vodry for introducing me to today's guest, president of High Point University, Dr. Nido Qubein. Dr. Qubein has been the President of High Point University since 2005 after previously being a business owner. He brings incredibly wisdom and insight into what it looks like to have everything be done from a …
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Building generational wealth isn't something that happens randomly. It takes time and intentional, strategic steps to see true wealth come that can be based down to your kids and onto others. In today's episode, I'm joined by Gretchen Heinen, founder of NetWorth It, as she shares 5 things you can do to begin building generational wealth. Work with …
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Have you ever felt that there was a disconnect between your heart and values and those of the individuals you've hired in your business? As Christians, this can be challenging when maybe we don't find the same things funny as others do or there are certain standards you want to do life and business by. This can be true whether you are vocal about y…
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Social media is constantly evolving and changing. This can certainly feel frustrating and be a barrier to entry for people. It can seem that just once you get something sort of figured out, it changes again. Thankfully, there are people (such as myself) who are here to help guide you and navigate through the changes and how you can best embrace the…
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After being diagnosed with Postpartum Obsessive Compulsive Disorder, Tracy encountered first hand just how important our mindset is when it comes to business, family and every other area of our lives. Join me in this episode with Tracy a we go deep as to why we can feel stuck and action steps we can take in helping achieve that mindset shift needed…
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Of course, as business owners, we all want (and need) sales. But often it can feel intimidating to think about selling. What if you don't have a team dedicated to finding and securing leads? In this podcast episode, I'm joined by Cyndi Padilla who talks with us about being 'Sales Team Ready' and how even as a small team, you can create systems and …
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2023 is coming and almost here. Social media and marketing your business in 2023 is almost here as well. It can be easy to shrug it off, cross your fingers and hope for the best. Rather, since it is inevitably coming, why not plan with intentionality and sustainability for this next year. In today's podcast episode, let's talk about 5 key elements …
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In this vault episode, I'm joined by Chelsea Peitz (who's been using Instagram Reels since they came out) as we discuss best practices for Instagram reels and how you can optimize your use of them and other micro-video content. Get your copy of my book, The Golden Rules of Social Media Marketing : https://www.sweetteasocialmarketing.com/thegoldenru…
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This podcast episode is your encouragement to keep going on your business journey, even when it doesn't look like what you had originally hoped and planned. There is something powerful about remaining pliable and listening to the direction of God for our lives. If not, we open ourselves up to becoming frustrated and to actually miss the blessing th…
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The Business, Jesus, Sweet Tea Podast has been around since 2017. 281 episodes. We're not going anywhere, and in fact, are excited for new changes coming in 2023. Tune in to hear our big news! Join my Free Facebook group : https://www.sweetteasocialmarketing.com/freegroup Want to work with me? https://www.sweetteasocialmarketing.com/contact/…
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What to know what video storytellers Brian and Bill say are the top mistakes people make when trying to find their target audience? Let's chat about these two mistakes and what we can do instead. Let's go! Come and join my free Facebook for Christian entrepreneurs : https://www.sweetteasocialmarketing.com/freegroup…
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Heather and Jennifer are a dynamic duo passionate about seeing big brands create positive social change. In this episode, we chat about what are 'BIG' brands and do's and don'ts for leveraging your unique messaging and selling point to attract the right customer and see their efforts create lasting community betterment. Get your copy of my book her…
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You can have the right offers, the website, the social media accounts and email list. You can have an audience but what happens when nothing sells? Maybe you're talking to the wrong people. Here are 4 ways to know you may be marketing to the wrong audience.
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It seems that the words coaching & consulting have almost become interchangeable in the business world. Are they really the same thing? While they are similar, they are quite different in function and how they are going to show up with their clients. In this episode, let's chat with Shawn Quintero on the differences, whether or not you should have …
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I graduated high school in 1993. At that point, email was just becoming more popular. Many business and marketing tools have some and gone during those almost 30 years. In my opinion, I don't believe it matters too much which marketing avenue you choose. I believe what does matter is that you are marketing in a way that allows your ideal clients to…
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If you feel that you struggle to consistently show up online - hear me right now - You. Are. Not. Alone. We all have areas of resistance that can keep us back from time-to-time (or maybe more frequently than we would like to admit...). Tune in to this episode of the Business, Jesus, Sweet Tea Podcast with Natalie Blenkush as she shares three ways t…
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