The business of outdoor hosted by Aaron Lutze & Dylan Bowman
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Professional ultrarunner, Dylan Bowman, brings conversations with a wide-ranging cohort of guests, covering ultrarunning, sports, business, and the outdoor industry.
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Keely Henninger, Corrine Malcolm, and Hillary Allen are three professional trail runners looking to utilize their experience as athletes and scientists to foster community and discussion around new and challenging topics in the world of trail running, training and racing, and equality
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Introducing a running podcast for people who think running podcasts are stupid. This is an ultrarunning comedy podcast instead. So if you are looking for inspirational or deep, thought-provoking content, you will probably DNF your next race just from listening to this. Dom Grossman and Andy Pearson host this monthly variety show with guests who are probably too famous to be on it, totally worthless advice call-in segments, and other dumb jokes designed to make you shoot gel through your nose ...
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A new show dedicated to all the gear in the running scene. Tune in every other week as I bring on some fantastic guest and pro runners to talk shoes, gear and the industry.
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Welcome to Tempo Talks! In each episode, we discuss hot topics in the running world and chat with engaging guests that have fascinating stories. We hope you enjoy the podcast. Tempo Talks is hosted and produced by Aaron Davis and Ryan Miller.
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Run Beyond is a community of athletes and outdoor culture enthusiasts. We value a life rich in experiences over one rich in material possessions. Like our ancestors before us, we thrive on exploring what’s beyond our physical and metaphorical horizons. We follow in the footsteps of visionaries like Shakelton and his crews, Mallory and Irvine, and our ancient ancestors who first sailed the oceans and ventured to cross the Bearing Straight.
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Ginger Runner LIVE is a weekly talk show where The Ginger Runner (Ethan Newberry) talks about all things racing, training & beer. Also, a little about running, ultrarunning, marathons, triathlons & puppies. You'll meet some of the best endurance athletes on the planet, get a chance to interact with them and maybe learn a thing or two in the process! The goal is to inspire you to get out there and train hard, race harder and party hardest!
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Podcast all about Krunker.io
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Kilian Jornet | Zegama, Sierre-Zinal, & Alpine Connections
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Kilian Jornet is one of the greatest athletes of all-time across all sports. His athletic accomplishments are staggering across trail running, alpinism, and ski mountaineering. This season he won Zegama for the 11th time, Sierre Zinal for the 10th time, and then completed a 1200km traverse of the Alps -- a personal project he called "Alpine Connect…
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Second Nature Turns 50 - Ask Us Anything
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We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the …
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Episode 86: Running Her Own Race: Hannah Allgood's Second Place Finish at Her First 100-miler, the JJ100.
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In this episode of Trail Society, join hosts Keely and Corrine as they dive into an inspiring conversation with Hannah Allgood, who secured second place at her first 100-mile race, Javalina Jundred. Hannah shares insights into her season, which included diverse races like Chuckanut 50k, Gorge 30k, Transvulcania, and Istria 101k, detailing her prepa…
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How SENDY Is Closing The Loop On Outdoor Gear
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Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right p…
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What It Takes To Produce Red Bull Rampage
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Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch n…
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The New NNormal: Building An Outdoor Brand
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Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal:…
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Galaxy Brain Ideas From China
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Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG. Show Notes:…
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Olympic Marathoner Molly Seidel, Camille Herron's Two Truths and a Lie, and the NYC Marathon
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As the boys prep for the New York City Marathon, they sit down with the Olympic bronze medalist Molly Seidel to ask how to run a marathon and learn about how she's leaning into her villain era. Support our sponsors by taking 10% of Janji gear with code BTP10.
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Max Jolliffe | Moab 240 Champion on Addiction, Sobriety, Run Streaking, and Finding Purpose
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Max Jolliffe is a pro runner for Satisfy living in Southern California. Max has only been in the sport for a couple years, accumulating experience and discovering his talent. Last week, Max had his biggest athletic breakthrough, winning and setting a new CR at the Moab 240. Max has a powerful personal story and it was great to get to know him in th…
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Brand vs Performance Marketing
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Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands. Show Notes: For The Long R…
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Episode 85: Creating Race-Specific Fueling Plans and the Evolving Landscape for Female Athletes
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Join hosts Corrine Malcolm and Keely Henninger as they delve deep into the art of fueling for success, with a special focus on Corrine’s upcoming race at the Javelina Jundred. In this episode, they talk about some of the latest research on carbohydrates, emphasizing individualization of carbohydrate ingestion and how body size and gender can impact…
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Going Rogue: The Adventure Tourism Economy
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Michael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions. Show No…
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Tim Tollefson | Trail Running Optimism
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Tim Tollefson is a pro runner for Craft Sportswear, living in Mammoth Lakes, CA. He is also the Founder and Race Director of Mammoth Trail Fest. Tim is just eclipsing his tenth year as a trail runner where he's been one of the best athletes in the world. Approaching his 40th birthday, Tim is in a bit of a transition, still motivated to compete at t…
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The Power Crystal of the Outdoor Industry
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Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin decont…
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The Emergence of Outdoor Sports Epicenters
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Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on b…
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Caleb Olson | Fastest Western States Debut, Mountaineering, & The SLC Trail Scene
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Caleb Olson is a professional trail runner for Nike living in Salt Lake City, UT. In the last couple years, Caleb has had a remarkable streak of high performance, including qualifying for the World Championships, winning a Golden Ticket, and running 14:40 at Western States -- the fastest debut in the race's history. This is his first appearance on …
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Episode 84: Is RED-S Real? The Nuances of Low Energy Availability, The Wellness Industry, and Athlos Track
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In Episode 84 of Trail Society, hosts Corrine Malcolm and Keely Henninger take a critical look at the contentious topic of Relative Energy Deficiency in Sport (RED-S), diving deep into a recent article that questions the syndrome's validity and its implications for athlete health. They engage in a lively debate about how RED-S is diagnosed and whet…
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Demystifying The Future Of The Outdoor Industry
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Today’s podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do tha…
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The Infinite Game Of Outdoor Media
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Dylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infi…
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Stepping Into Oiselle's CEO Role with Arielle Knutson
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Arielle Knutson is the CEO of Oiselle, a running apparel brand for women, by women. In the podcast, we talk about her journey that started as a member of Oiselle's ambassador program, and how she found her way into the Outdoor Industry. Links: Oiselle Arielle Knutson on LinkedIn Oiselle Director of Marketing Role Morning Brew article about Arielle'…
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Tara Dower | Appalachian Trail FKT Holder
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Tara Dower is a trail runner and thru-hiker from Virginia. Last week, Tara Dower managed to lower the overall Fastest Known Time on the Appalachian Trail (AT), previously held by the legend Karel Sabbe, by 13hrs. This is her first appearance on the podcast. Topics discussed: - Tara’s background - Her failed attempt to thru hike the AT in 2017 and h…
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Nike CEO Swap & The End of Gorpcore
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Nike has a new incoming CEO and we've got our resident Nike expert, Steve Holmberg, joining us for the podcast to talk about what this means for Nike - and maybe more importantly - what that could mean for the Challenger Brands that have taken advantage of the opportunity that Nike's misstep has created. As a 17-year veteran of Nike, Steve had some…
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Jean-Marc Djian | Trail Running Shoe Dog, VP of Footwear SATISFY
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Jean-Marc Djian is the brand new VP of Footwear for SATISFY and one of the OG shoe dogs of trail running. Jean-Marc worked at Salomon for almost 20 years, pioneering trail running footwear during an important moment for the sport. After Salomon, Jean-Marc went to The North Face where he was able to significantly improve the brand's footwear offerin…
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Episode 83: Period Products at Races, Birth Control Use in Female Endurance Athletes and Mental Strategies to Cope with a DNF
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In this episode Keely, Corrine, and Hillary start it off by diving into some races, including Run Rabbit Run, The Rut, and The Golden Trail Series. Then they discuss both the lack of period products and porta-potties for women at TDS and how that may have impacted women runners. For the rest of the episode they tackle two issues. First, they talk t…
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Dylan and Aaron dig in to the real issues that they face as business owners and content creators, and the tactics that they might pursue to push past their current boundaries. They also riff on a "Galaxy Brain" idea that is sure to bring out some strong opinions and ideas of how best to support deserving athletes in the outdoor space. After that, i…
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Brands and Athletes at UTMB
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Dylan is back from UTMB with all the stories to share about the event - and more specifically, all the brands and athlete stories from the week. We run through all the top brand and product launches, discuss the key moments of the week, and dive into Dylan's Extremely Scientific Top 3 Athlete Kit Ranking. Also discussed was the ambush marketing on …
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How Red Bull Rampage Made A Huge Step Forward
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We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create …
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The State Of Outdoor Specialty Retail
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Matt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Buil…
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Content Collaboration Masterclass with Jess The Maker
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Jess The Maker is an internet sensation from the mountain bike world, creating fun and accessible content that connects riders of all skill levels and makes the newest members of the sport feel welcome. In just two years, she's developed a massive following, which has turned content creation into her career. In this episode, she shares insights for…
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Episode 82: UTMB Breakthroughs, Rising Women's Finishing Rates, and Racing for Longevity
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In this episode of Trail Society, we dive into the UTMB races, discussing the fast race times, podiums, breakthrough performances, and top USA athletes. We also spotlight the latest advancements in the WNBA and NWSL, and discuss the impactful “Here For the Women’s Race” initiative that is reshaping women’s trail running. Our conversation reveals ho…
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Cirque Series A-Basin Post-Show with Champions & Rising Trail Stars
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Freetrail’s first time at a Cirque Series event, the A-Basin event is the final of the 2024 series and has drawn an incredibly competitive field. Dylan talks to the race champions including Jane Maus, Patrick Kipnengo, and the breakout star from today: the men’s second place finisher, less than 45 seconds behind Patrick, Johen DeLeon. Johen is one …
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Patrick Kipngeno, Philemon Kiriago, Julian Carr & Adrian Macdonald | Cirque Series A-Basin Trailgating
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Freetrail’s first time at a Cirque Series event, the A-Basin event is the final of the 2024 series and has drawn an incredibly competitive field. Dylan talks to some of the top athletes racing tomorrow, including Patrick Kipngeno, Philemon Kiriago & Adrian Macdonald. We also chat with Cirque Series founder and race director, and big mountain ski le…
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Katie Schide | UTMB Champion Post-Race Interview
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Today we are joined by the 2024 UTMB champion, Katie Schide, the champ is here to recount the glory of her course record breaking day, running 22:09 in tough conditions, it was truly a historic performance and I’m honored she’d come on and share all about it. We talk about the goal setting around the WS/UTMB double, the recovery and training in bet…
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Why Brands Are Suddenly Focused On Performance
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Today on the podcast, we're digging into the reason why brands are switching from athleisure and fashion-based products back into performance styles. Our good friend Steve Holmberg joins us again this week to also discuss the acquisition of MapMyFitness by Outside+ as well as a shift in big box retail chains globally. If you want to join the Second…
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The Athlete Who Solved Retail
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Jamie O'Brien is a legendary surfer, content creator, and now owner of multiple retail locations throughout Hawaii and California. The Jamie O'Brien Surf Experience builds on the momentum that Jamie has developed over the past decade of producing films and YouTube content. After experiencing one of Jamie's retail locations in Hawaii firsthard, Aaro…
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UTMB Week Final Thoughts & Wrap-up
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Our 2024 UTMB coverage is brought to you by our good friends at HOKA. We're grateful for their generous support and belief in Freetrail. HOKA is a proud presenting partner of the UTMB series. And sponsor of this week’s Freetrail coverage.Check out the Freetrail coverage all week to learn more about their new release of the Tecton X3. AND if you are…
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Hayden Hawks | CCC Champion Post-Race Interview
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This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. In this interview, Dylan talks to CCC champion, Hayden Hawks, about his amazing victory. Make sur…
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Toni McCann | CCC Champion Post-Race Interview
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This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. In this interview, Dylan talks to CCC champion, Toni McCann. Make sure to tune into our full week…
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Vincent Bouillard | UTMB Champion Post-Race Interview
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This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. In this interview, Dylan talks to UTMB champion, Vincent Bouillard about his amazing victory. Mak…
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What a race! The top athletes of the 2024 UTMB have completed the historic lap around Mont Blanc and this year’s race did not disappoint. Our team recounts the top stories, breakout performances, upsets, and more from the 2024 UTMB. In a breakout performance, Vincent Bouillard took the men’s win in blazing fast time of 19:54:23, the third fastest t…
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Ex-Nike Employee: The Industry Upheaval
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Steve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in o…
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OCC Results + Recap Show with Francesco Puppi & Dani Moreno
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This is Freetrail’s Official OCC Results + Recap show hosted by Dylan Bowman. Dylan is joined by professional athletes Francesco Puppi and Dani Moreno. Make sure to tune into our full week of Trailgating shows. You can watch the previous shows here: Top-10 Storylines of the 2024 UTMB: https://www.youtube.com/watch?v=TMeq7zXgm48 OCC & CCC Race Previ…
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Eli Hemming | OCC Champion Post-Race Interview
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This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. In this interview, Dylan talks to OCC champion, Eli Hemming about his amazing victory. Eli is the…
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@YaBoyScottJurek, Vice Presidential Announcement, and Western States Recap
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The boys are finally back in town! Dom and Andy relive their greatest Western States moments and then interview one of the greatest ultrarunners of all time: @YaBoyScottJurek.Between Two Pines által
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Ben Dhiman | 2024 UTMB Pre Race Interview
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This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. In this interview, Dylan talks to professional athlete Ben Dhiman (Asics), who is racing UTMB thi…
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Official Preview of the 2024 UTMB
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This is Freetrail’s Official Preview show for the 2024 UTMB hosted by Dylan Bowman. Dylan is joined by professional athletes Leah Yingling (lululmon) and Rod Farvard (HOKA). Our hosts preview the men’s and women’s fields, the course, conditions, and more. What did we miss? Let us know what you think in the comments! Make sure to tune into our full …
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Rémi Bonnet | 2024 OCC Pre Race Interview
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This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. Make sure to tune into all of Freetrail's coverage leading into the 2024 UTMB. We'll have a daily…
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Fuzhao Xiang | 2024 UTMB Pre Race Interview
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13:02
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13:02
This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. Make sure to tune into all of Freetrail's coverage leading into the 2024 UTMB. We'll have a daily…
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1
Helen Mino Faukner | 2024 UTMB Pre Race Interview
19:40
19:40
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Kedvelt
19:40
This interview is part of Freetrail's 2024 UTMB coverage, the most important global event in the sport of trail running. The show is hosted each day by Dylan Bowman who interviews top athletes and favorites for the key races this week: OCC, CCC & UTMB. Make sure to tune into all of Freetrail's coverage leading into the 2024 UTMB. We'll have a daily…
…
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1
OCC + CCC Preview Show
1:11:55
1:11:55
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1:11:55
This is part of Freetrail's coverage of the 2024 UTMB. Today Dylan is joined by Corrine Malcolm and Matt Daniels to preview both the OCC and CCC races. Thank you for listening! Make sure to play Freetrail's own fantasy trail running at https://fantasy.freetrail.com/events. Fantasy winners this week will receive a head to toe trail kit from HOKA as …
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