show episodes
 
Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, and marketing on Facebook, Twitter, ...
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The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. ...
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The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online ...
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show series
 
In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms. They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. T…
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Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation. In this episode, we dive into the "EAT" formula – Expertise, Authori…
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Predicting your law firm's revenue each month is tricky business for many attorneys, but it can be done with an informed approach and the right tools. Laurence Colletti welcomes Jacqueline Bretell to hear highlights from her conference session on forecasting business income. Jacqueline offers insights on leveraging your law firm’s metrics to effect…
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This week's episode of Thinking Like A Lawyer is all about the wild decisions made by federal judges. First up is a Trump judge doing Trump judge things -- but don't tell him that. There's a Ninth Circuit judge that keeps using his dissents to make political stump speeches, much to the chagrin of his colleagues. And the Second Circuit comes out aga…
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“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local…
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How are the latest AI advancements going to impact your law firm? Laurence Colletti talks with Filevine Legal Futurist Dr. Cain Elliot about highlights from his AI-centered session on implementing AI to improve the quality and delivery of legal services and increasing profitability. They discuss reliable go-to tools available in the legal tech sphe…
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Dean Andrew Perlman of Suffolk Law School joins host Cat Moon for a discussion of generative artificial intelligence (AI) and legal ethics on Talk Justice. Perlman authored an article in February of this year, “The Legal Ethics of Generative AI,” which describes how lawyers can use generative AI while satisfying their ethical obligations.…
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When is it time, and how do you know, to step back from your busy, often hectic, law practice and move on to a new chapter. And how do you prepare? Guests Charla Stevens and David Soley have both been highly successful attorneys in New England. Stevens moved on from her work at a law firm to establish a consulting firm, Charla Stevens Consulting. S…
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In this episode’s discussions around the Community Table: Growing pains. As you bring on new clients, it can be hard for an overburdened team of lawyers and paralegals to manage client communications. Hear how texting can help bridge communication needs, how a virtual receptionist can fill gaps, and how a standing schedule of update calls and a tas…
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In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms. They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. T…
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Between forty and seventy percent of all malpractice claims and disciplinary proceedings are directly related to untreated mental health or substance abuse issues. Molly Ranns and JoAnn Hathaway discuss the intersection of wellbeing and professionalism/civility rules with Joan Vestrand and Tim Lessing. Wellness is necessary to a lawyer’s ability to…
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Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven…
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Amy Conroy has found that communicating the “why” behind data science is critical to helping lawyers understand and appreciate what role it can play in legal practice. Dennis and Tom welcome Amy to discuss her expertise in data, legal AI, and many other aspects of legal technology. Amy shares insights on problem-solving tactics for everyday tasks, …
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In this episode of the Lawyerist Podcast, Stephanie Everett and Law Firm GC founder Jonathan Hawkins dive into essential lawyer protections that every law firm needs to avoid common legal pitfalls. Jonathan shares expert advice to safeguard your practice from client, staff, and third-party risks. Discover how to draft solid retainer agreements, ens…
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There is no way to truly prepare a client for life following a criminal conviction, and the aftermath of a defendant’s guilty verdict can be incredibly complex. Rocky Dhir welcomes Professor Lee Kovarsky to learn from his wealth of expertise on post-conviction law, mitigation investigations, capital defense teams, and more. They discuss nuances in …
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If you’re not marketing your law firm well, you’re sitting on a whole lot of untapped potential for income and growth. Jared talks to Ashley Robinson of Green Cardigan Marketing about the need she saw in the legal world for honest, straightforward marketing tactics that help law firms bring in new clients and greater profits. She explains engagemen…
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Berkeley Law Dean, author of No Democracy Lasts Forever: How the Constitution Threatens the United States asks the provocative question - is it time to consider drafting a new constitution? Is it absurd to think that a document drafted in the 18th Century can still protect democracy and individual rights in the 21st Century? Join the SideBar discus…
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In this special episode, co-host Alan Pierce shares his thoughts on an auspicious occasion, celebrating his 50th year practicing Workers’ Compensation law. Alan’s son and law partner, Judson Pierce, interviews his father. Fifty years of anything is a long time. Alan passed the bar in 1974 and began practicing Workers’ Comp law. He’s seen a lot. Inc…
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On April 23, 2024, the Federal Trade Commission issued a final rule to “ promote competition by banning noncompete agreements nationwide, protecting the fundamental freedom of workers to change jobs, increasing innovation, and fostering new business formation.” Noncompetes are agreements that prohibit workers from leaving their employers to join a …
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In this episode of Lawyerist Podcast, explore the critical truth about lawyer self-care with Zack and Leticia DeSuze. Discover how neglecting holistic self-care can lead to suffering, as they redefine success by prioritizing physical, mental, emotional, social, and financial well-being. Leticia first talks about the importance of setting boundaries…
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Justice David W. Ellis has served on the Illinois Appellate Court for the 1st District for nearly 10 years. But readers may know him better as author David Ellis, writer of more than a dozen legal thrillers. Ellis had enjoyed creative writing as a youth, he tells the ABA Journal’s Lee Rawles in this episode of The Modern Law Library. But during his…
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Clio, the longtime, long-trusted software tech provider for lawyers, has plunged into the accounting game. Time and case management, billing, payments, and simply keeping track of your bottom line all take up time when you could be doing something else, like, you know, serving your clients’ needs. Now Clio has baked that accounting service directly…
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In the first 325 DNA exonerations, false identification accounted for 72% of the wrongful convictions. But how is that possible? The simplest explanation is that we are not as good at identifying each other as we think. Add to that a frightening encounter with someone of a different race with no time for the mind to process and you have the perfect…
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It's not so easy to bring everyone back. ----- Latham announced a new 4-day office work week, bucking the 3-day consensus, but attorneys are wondering where they plan to put everybody. Meanwhile Milbank is so eager to get to work that they're inviting first-years to start early. Another firm joins the non-equity partner ranks, and the DOJ files an …
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You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of…
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An attorney who has provided civil legal services to people experiencing homelessness shares her perspective on Talk Justice. Carolyn Perez is passionate about correcting common misconceptions around homelessness, saying those we see on the street are only “the tip of the iceberg,” and many families who are homeless are invisible. Perez also descri…
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How are you doing? Not you, personally, your business. Do you know? Because many small businesses, including small law firms, don’t have a true CFO, someone who doesn’t just do your taxes, but who helps you understand your business, your bottom line, and your future. Danielle Hendon is the founder and CEO of 4 Corners CFO, bringing the benefit of “…
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In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key point…
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In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries. Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key point…
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Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, T…
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How can technology help self-represented litigants have better outcomes in our legal systems? Amanda Brown considers exactly that on a daily basis in her role at the Lagniappe Law Lab, a justice tech non-profit in Louisiana. Dennis and Tom talk with Amanda about her perspectives on the justice gap and legal technology and how tech adoption, collabo…
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One challenge young lawyers encounter—especially in demanding corporate roles—is starting a family while advancing in their careers. Managing and balancing work and family isn’t something they teach in school. Guest Kimberly “Kim” Maney is a busy, successful in-house corporate attorney for a global corporation. She’s also a mom and a spouse who tau…
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Expert Service Provider and Senior Safety Engineer Dr. Janine McCartney from HHC Safety Engineering Services and HHC Safety Consulting Services, Corporation discusses construction claims impacted by OSHA’s Multiemployer Worksite Citation Policy.Legal Talk Network által
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In this episode, Lawyerist Lab Coach Sara Muender chats with Jordan Marsh, a civil rights and personal injury attorney and the author of Try Your Own Case. Jordan shares how he’s expanding his 100% contingency-based law firm by developing the Try Your Own Case brand into a new revenue stream. Learn about Jordan’s innovative plans for an online cour…
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No matter where you fit in an organization in the legal system, you’re likely to find yourself at some point involved in a case headed to alternative dispute resolution, such as mediation or arbitration. Guest Nikki Mehrpoo speaks from a lengthy career in law focusing on Workers’ Compensation and immigration law. In Workers’ Comp cases, the ability…
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Just because you can make an argument, doesn't mean you should. ----- Disney's lawyers made headlines last week, but not the good kind like you want. After lawyers argued that a free trial to Disney+ required a wrongful death suit to move to forced arbitration, we wondered how everyone from outside to inside counsel dropped the ball here. Immediate…
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In the last several years, there have been a wave of anti-LGBTQ laws passed across the country and ACLU is tracking 547 new bills in the 2024 legislative session. Robbie Kaplan and Brandon Trice describe their success challenging one of those laws, Florida’s “don’t say gay law.” In this wide-ranging conversation, we touch on the rising attacks on t…
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Countless historians have debated whether abolitionist John Brown was, as President Lincoln put it, a “misguided fanatic,” or, in the words of Malcolm X, “the only white man worthy of joining his Organization for Afro-American Unity.” Rather than categorize John Brown or define his place in history, our goal with this episode is to examine his tria…
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Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecede…
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Last month, President Biden announced that he would be dropping out of the 2024 presidential race, and endorsed Vice President Kamala Harris for the presidential nomination. The momentum shifted, creating an entirely new battlefield in the race for the presidency against former President Trump and his Vice President candidate, JD Vance. Inflation. …
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Too many law firms aren’t great at being productive, and downfalls in efficiency are often traced to attorneys using the wrong software, or none at all. Jared outlines six productivity-boosting software tools all lawyers should have in their toolkit. Later, what’s going to happen to your law firm if something happens to you? Don’t wait until late i…
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Guy Miles was wrongfully convicted after being misidentified by an eyewitness during a robbery investigation in Orange County, California. Although he had once been involved in gangs during his youth, he left that life behind and moved to Nevada for a fresh start. Unfortunately, his past followed him when his photo was included in a “six-pack lineu…
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Stories are powerful—not just in the courtroom, but in business, with your team, and your life. And, yet, telling a great story is hard! Stephanie chats with Kate Tellers, senior director and a host of the Peabody Award winning Moth Radio Hour and co-author of How To Tell a Story, about bringing our stories to life. Links from the episode:  The Mot…
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Milbank is leading the associate compensation charge -- again -- with summer bonuses. The associate there must be thrilled... Unlike DLA Piper's associates. That firm changed course on office attendance and it's going over like a lead balloon. Elon Musk also changed course, because when he told advertisers to go F themselves he really meant, "if yo…
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The LSAT is facing competition from the JD-Next exam, and many states are reconsidering their licensing methods as the bar exam as we’ve known it sunsets in 2028. Kellye Testy, the executive director and CEO of the Association of American Law Schools, talks with the ABA Journal’s Julianne Hill about why those changes are happening now and what it m…
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