Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations ...
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Latent Buyers vs. Active Buyers: Why You Need Different Sales Procesess (with Frank Nardi, CRO at Cin7)
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1:00:08
Not all buyers are created equal. In this episode, Romeo sits down with Frank Nardi, CRO at Cin7, to unpack the key differences between latent and active buyers. You’ll discover how to tweak your sales approach to connect with both types and avoid costly mistakes from treating every lead the same. HIGHLIGHTS: 00:00 Intro 02:34 Inventory management …
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Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)
1:23:08
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1:23:08
In this episode, Anna Nadeina discusses the challenges SaaS companies face in "the profitable growth" era, sharing insights from interviews with founders. She also explains how SaaS Group supports its companies. HIGHLIGHTS: 00:00 Intro 03:19 What is SaaS Group 15:56 SaaS market trends 21:50 Niching down for SaaS 25:07 Founders' mental health, AI, g…
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Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)
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59:27
In this episode, Romeo chats with Jan Zborowski, CEO of SoftwareMill, about how they shaped their go-to-market strategy with customer insights and market research. They also discuss the role of organic content in business growth, the future of AI, and the importance of building strong partnerships. HIGHLIGHTS: 00:00 Intro and background 02:00 The e…
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Building High-Performing RevOps Team (with Sam Sutton, RevOps Director at Pearson)
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1:00:08
In this episode, Sam Sutton covers building a successful RevOps team, key skills for this role, and tips on talent development. HIGHLIGHTS: 00:00 Intro & Background 03:16 Sam's Journey into RevOps 07:37 Attracting talents to RevOps 11:05 The Structure and Roles in RevOps Teams 14:22 Balancing Firefighting and Planning in RevOps 20:10 The Evolution …
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Strategic Role of Positioning: How STX Next Became a Python Powerhouse (w/ Ronald Binkofski, CEO)
48:16
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48:16
In this episode, we talk about the importance of positioning for software houses and the growth challenges & opportunities tech companies face today. HIGHLIGHTS: 00:00 Intro and background 07:23 Economic Uncertainty 20:06 AI revolution 25:24 Challenges for CTOs 27:48 Processes with Business Impact 29:31 Technology with Industry Expertise 37:35 Deep…
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Intent-Based RevOps Framework (with Darren Fay, Sr. Director of RevOps at Henry Schein One)
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32:44
In this episode, Darren Fay introduces the Intent-Based Revenue Ops framework with its four pillars explaining how this approach makes RevOps people a business strategic partners, rather than just a support role. HIGHLIGHTS: 00:00 Intro and Background 02:31 Intent-Based Revenue Ops Framework 06:24 Change Management 13:43 The Power of Well-Defined M…
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Navigating Forecasting in RevOps (with Jeremey Donovan, VP of RevOps at Inishgt Partners)
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Romeo chats with Jeremy Donovan, VP of RevOps at Insight Partners, on ways to improve sales forecasts' accuracy for SMB and Enterprise, fill in forecasting gaps, and manage the sales pipeline. Connect with Jeremey Donovan LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage *** This episode is brought to you by MAN Digital - RevOps and AB…
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Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
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Launching GTM Ops requires a strategic first step. Confused about where to start? Romeo chats with Roee Hartuv from Winning by Design about how to set up and improve GTM operations by creating a clear data model to track the customer journey. HIGHLIGHTS: 00:00 Intro 03:01 Product Market Fit vs Go-To-Market Fit 08:30 Implementing GTM Ops 26:41 GTM O…
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Nearbound: New GTM for sustainable growth? (with Jill Rowley, GTM advisor & expert)
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GTM expert Jill Rowley explains the "Nearbound" - a new GTM on the block focused on building partnerships with the companies that your customers already work with to drive joint growth. You'll learn about moving from aggressive growth to more sustainable ways of driving revenue and how GTM strategies have evolved. HIGHLIGHTS: 00:00 Intro and backgr…
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Building Successful Product Studio with Railsware (Yaroslaw Lazor and Sergiy Korolov)
59:51
59:51
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59:51
Romeo talks with Yaroslaw Lazor, CEO at Railsware, and Sergiy Korolov, Managing Director, about Railsware's rise as a top product studio. They delve into their lean methods, problem-solving frameworks, and hiring philosophy that underpinned their success. HIGHLIGHTS: 00:00 From IT outsourcing to product studio 35:59 Team management 38:18 Achieving …
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Growth strategies that made Netguru Europe's top Software House (with Radek Zaleski)
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Landscape in the Software Development Industry is getting harder. Less demand, more competitors. Romeo talks with Radek Zaleski, Partner at Netguru, about the growth strategies that have made them one of Europe's top software houses. All B2B professional services companies can learn much about growth from this episode. HIGHLIGHTS: 00:00 Intro 03:23…
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Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski
45:49
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What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on? Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions. HIG…
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Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood
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53:38
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies? Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions: HIGHLIGHTS: 00:00 Intro and Background 01:23 GTM Roadmapping 09:27 Customer Feedback and Insights 20:38…
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Optimizing Go-To-Market Efficiency with President at Amplitude, Thomas Hansen
47:40
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47:40
How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance? Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and Ba…
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Allbound: A new way to reach buyers? (with CRO at Walnut, Catie Ivey)
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39:58
What is Allbound? What are the challenges with traditional inbound and outbound? How to improve the B2B buying process? Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and Background 03:15 Developing Outbound Motion 06:00 The Difference Between CRO and Sales Leader 08:00 Aligni…
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Driving Sustainable Growth: ABM and RevOps Tips W/ Advisory Leader at Insight Partners, Pablo Dominguez
41:09
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41:09
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO? Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions. 00:00 Introduction and background 06:54 Applying Lean Meth…
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Understanding Revenue Operations w/ VP of RevOps at Flywire, Carol Chen
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What drove the shift from SalesOps to RevOps? What are the key functions in RevOps and how do they evolve with company growth? When should a company start RevOps and what are the initial steps? Romeo Mann sits down with Carol Chen, VP of Revenue Operations, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and background 04:22 How …
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How Not To Suck At Marketing w/ CMO at Greenlight Guru, Jeff Perkins
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49:13
What are the marketing fundamentals many B2B marketers overlook or neglect? What does alignment between sales and marketing look like in practice? What the CMO should focus on during the first 90 days? Romeo sits down with Jeff Perkins, CMO at Greenlight Guru, to answer these and more questions. HIGHLIGHTS: 00:00 Introduction and background 03:09 T…
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Strategies for Event-Driven Revenue Growth (w/ Director of GTM Ops at Gong, Shantanu Shekhar)
39:59
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39:59
In this episode Romeo sits down with Shantanu Shekhar, Senior Director of GTM operations at Gong.io, to explore creative go-to-market strategies, from exclusive events to community building. Additionally, our guest sheds light on Gong's AI strategy, highlighting the importance of understanding data volume, relevance, and compliance. Drawing from Go…
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Why Companies Fail With ABM With Former Head of RevOps at N.Rich, Anastasiia Binns
50:50
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50:50
This time, Romeo together with Anastasiia Binss (now RevOps Head at Semble) discusses the 5 most common pitfalls of ABM in organizations and how to fix them. What you'll learn from this episode: 00:00 Journey from Anthropology to ABM and RevOps 5:28 What is Account-based marketing 7:28 Changing to ABM is scary 17:41 Common misconceptions about ABM …
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From Tactical To Strategic RevOps with Head of Biz. Architecture & Technology at Pleo, Jeppe Wienziers Stenbæk
56:24
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56:24
Today, Romeo is joined by Jeppe Wienziers Stenbæk - Head of Business Architecture & Technology at Pleo. They offer smart company cards that enable employees to buy the things they need for work, all while keeping the company's finance team in control of spending. From this episode, you will learn the difference between tactical and strategic RevOps…
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How Not To Land In Spam: E-mail Deliverability With Founder of Lead Magic, Jesse Oullette
1:08:37
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1:08:37
In this episode, Romeo sits down with Jesse Ouellette, founder of LeadMagic, discussing insights on email deliverability, technology setup, and pitfalls of conventional outreach. Together with Romeo, they explore challenges in data and tools for modern outbound strategies and ABM. They also address GDPR concerns with tools like ZoomInfo and Apollo,…
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Make it Easy to Buy You: The Insider's Approach to GTM with the VP Revenue, Kubilay Sengun
43:38
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43:38
Kubilay, VP of Revenue at Insider, guides listeners through the global impact of overseeing sales, marketing, and customer success for a company with over 1000 employees and 26 offices. Serving clients like Singapore Airlines, Estelada, Samsung, Adidas, and Nike, Insider's technology, illustrated through the New Balance example, enhances conversion…
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Using AI in Go-To-Market Operations with Nicholas Lansberry, GTM Operations Manager of Expedient
52:31
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52:31
In this episode, Romeo is joined by Nicholas Lansberry - GTM Operations Manager at Expedient. They are a data center and cloud services provider for digital transformation. Nick together with Romeo discusses the role of AI as a teammate. Nick explains a few use cases, eg. using AI to assist salespeople in crafting tailored messages for target accou…
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Role of Niching Down for Software House Success with Leopold van Oosten, CEO & Founder of Amsterdam Standard
1:11:29
1:11:29
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1:11:29
In this episode, Romeo is joined by Leopold van Oosten, the CEO and Founder of Amsterdam Standard - a Software House providing team augmentation for product companies. Leo describes Amsterdam Standard's journey from referral-based business to scaling marketing and sales motions in the red ocean of the IT market. He agrees with Romeo, that to stand …
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Creating "Moments of Impact" for SaaS Growth with the CRO of Catalyst Software, Mark Kosoglow
34:10
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34:10
In this episode, Romeo is joined by Mark Kosoglow, the CRO of Catalyst Software - a Customer Success Platform that helps CS managers proactively take the right actions to prevent churn. During the conversation with Romeo, Mark challenges the traditional focus on top-of-funnel acquisition and advocates for prioritizing post-sales efforts. He explain…
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The Critical Role of Subject Matter Expertise for ABM Success with CRO of AiDen Auto, Todd Thomas
55:46
55:46
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55:46
Romeo and Todd Thomas, CRO of Aiden Automotive Technologies, touch upon the essential nature of subject matter expertise in B2B and targeted ABM. No matter how advanced technology becomes, knowing the nuances of a specific industry or field remains critical. True ABM requires a deep understanding of the target audience, precise messaging, and tailo…
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Embracing RevOps In Modern Business With HubSpot Legend Dan Tyre
25:46
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25:46
In this episode, Romeo delves deep into the world of Revenue Operations (RevOps) alongside Dan Tyre, a seasoned veteran from HubSpot, with a robust entrepreneurial background spanning over 42 years. From the very beginning, Dan takes listeners on a journey through his impressive career. He recounts his pivotal roles in five startups - with the firs…
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HubSpot as Your Ultimate RevOps Advantage with the Co-Founder & CEO of Supered, Matt Bolian
50:13
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50:13
In this episode, Romeo is joined by Matt Bolian, the Co-Founder of RevPartners and the Co-Founder/CEO of Supered - a company that helps turn CRM adoption into your superpower by providing training and guidance for revenue teams. Matt’s background is in the US military, where at the end of his 6 year tenure he held the title of Director of Analytics…
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Going From Start-Up to Acquisition with the CEO & Co-Founder of the RevOps Co-op, Matt Volm
50:48
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50:48
In this episode, Romeo is joined by Matt Volm, CEO and Co-Founder of RevOps Co-op. Matt's journey into Revenue Operations (RevOps) began as a VP at ALLY.io, an early-stage startup focused on developing OKR software. As one of the initial ten employees, he managed various aspects, including accounting, legal, finance, and revenue operations. Despite…
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Cracking the Code of Revenue Attribution with the CMO & Co-Founder of Dreamdata, Steffen Hedebrandt
48:52
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48:52
In this episode, Romeo is joined by Steffen Hedebrandt Co-Founder and CMO of Dreamdata.io - a company that Automatically extracts, cleans and simplifies your B2B go-to-market data, and empowers your team through revenue impact. Steffan's journey into the world of B2B marketing and growth began shortly after graduating from university in the early 2…
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Creating a Unified RevOps System with the Director of Growth Marketing at Syncari, Evan Dunn
49:06
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49:06
In this Episode, Romeo is joined by Evan Dunn, Director of Growth Marketing at Syncari. Evan's career spans linguistics, marketing, analytics, and AI. He began in linguistics, transitioned to marketing and social listening consulting, and later entered analytics consulting for TV shows. Evan excelled in digital and growth marketing, having worked w…
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Navigating Intent Data with the Head of RevOps at N.Rich, Anastasiia Binns
35:38
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35:38
In this episode, Romeo is joined by Anastasiia Binns, Head of RevOps at N.Rich - an ABM and buyer intent platform. The episode focuses on how she has implemented Account-Based Marketing (ABM) and how Revenue Operations (RevOps) plays a crucial role in enabling ABM within their organization. The guest takes a no-nonsense approach to RevOps and proud…
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Creating a Winning Revenue Strategy with the VP of Operations at Nylas, Mallory Lee
47:09
47:09
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47:09
In this episode Romeo is joined by Mallory Lee, VP of Operations at Nylas. Their platform gives developers universal access to email, calendar, and contacts providers through a single integration. Mallory graduated in 2009, when the economy was in a dreadful shape. She was determined to stay in Indianapolis, and during that time one of the only gro…
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Get To Know Your Host, Romeo Mann
21:16
21:16
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21:16
Welcome To The RevOps & ABM Alignment In this inaugural episode of The RevOps & ABM Alignment, guest host Ed Purmalis interviews the Co-Founder & CRO of MAN Digital - Romeo Mann. Romeo loves to ask questions to absolutely everyone, learn the why behind complex issues, and break down complicated concepts to present them in a simple manner. This week…
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