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The Transaction

Matt Amundson & Craig Rosenberg

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Welcome to The Transaction. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Hosted by Craig Rosenberg and Matt Amundson. Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if ...
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Kanavalla keskustelemme siitä, kuinka B2B-yritys hankkii ja pitää asiakkaita. Keskustelemassa Loyalistic Oy:n toimitusjohtajan, Antti Pietilän, kanssa johtavia asiantuntijoita, yrittäjiä sekä markkinoinnin ja myynnin harjoittajia. Loyalistic-ohjelmisto tekee sisältömarkkinoinnista helppoa. Tsekkaa https://loyalistic.com/fi/
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In the SellingSaas Podcast (Formerly the Sales Leader Network) we break down the topics of Go To Market strategies, Revenue Acquisition, and my favorite topic of Sales Leadership. We have a few versions of the show where we have the traditional guest episode when I bring on someone who is an expert in one of the topics just mentioned, then there will episodes where I’ve been a guest on another show that I share on this show for you, and then there will be solo episodes from yours truly where ...
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Welcome to the Product Toolbox channel, where we explore the world of Product Management and the strategies that drive success in a PLG environment. Whether you're a beginner in the field or an experienced professional looking to advance your career, we delve into various approaches to product-led growth and expand your toolbox of mental models. Join our community of like-minded individuals striving to become better product thinkers and drive meaningful impact in our careers. Let's grow toge ...
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Don't Say Content

Devin Bramhall & Margaret Kelsey

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Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the ...
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Path2Product's Mission is to bridge the gap in product management experience for aspiring product managers, so the Lessons In Product Management podcast is here to support that effort, as well as provide valuable insights to existing PMs and PM leaders.
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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.
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Crossing the Enterprise Chasm is a podcast on how high-growth startups prepare to build with enterprises and Fortune 500 companies. Each week WorkOS founder Michael Grinich is joined by founders, early-stage team members, and product leaders who lead the charge to go upmarket. In every episode, you'll find tactics, strategies, and actions on how to successfully sell to and serve your crucial early enterprise customers.
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Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of ...
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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio ...
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Futurum Tech Webcast Leading tech analysts from The Futurum Group share weekly deep dives on the latest tech news, new products and services, mergers, earnings, regulations, and more. The Futurum Tech Webcast will keep you current on what’s happening in the tech space — from startups to industry leaders, emerging tech, and what’s ahead for industries across the globe, along with interviews with tech industry leaders and experts. Subscribe now and stay connected to this exciting journey into ...
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Quick-hitting, tactical talks from entrepreneurs and operators. Learn something new to help grow your business in 20 minutes or less! Manually add our RSS feed: https://anchor.fm/s/bc411678/podcast/rss Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1
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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus teach you what they’re doing to drive results. Get practical frameworks, tactics, and ideas you can immediately apply in your role.
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The Council of Supply Chain Management Professionals (CSCMP) and CSCMP’s Supply Chain Quarterly bring you a new podcast filled with discussions that shine a spotlight on supply chain management. We’ll bring you conversations with today’s top thought innovators spanning topics the entire supply chain, from end to end. Supply Chain in the Fast Lane fast tracks topics you need to know from leaders you want to know.
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Product with Panash is your regular product management rendezvous with leaders and operators across Europe and beyond to learn about their craft, how they built successful products and unpack the frameworks and secrets they’ve used in delivering growth for their businesses.
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B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.
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Product Market Fit

Mosheh Poltorak | grwth.co

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Startup stories & growth tactics with a healthy dose of AI. Product-market fit is a podcast for early-stage founders and operators who are looking to level-up their startup's growth. Join me as I explore the journeys and strategies of successful startup founders, and uncover practical takeaways to help your startup. We'll cover customer acquisition, SEO, product-led growth, funnel optimization, content strategy, branding, hiring, fundraising, sales ops, etc.; and we'll dive into fascinating ...
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Hear from successful CEOs, founders, and the best GTM leaders about how they built their companies and scaled from starting and finding product-market fit to scale. Hear how they transitioned out of founder-led sales and into a scalable sales organization. Hear the strategies and tactics used to grow their businesses to millions in revenue and beyond. Your host and successful entrepreneur, Alex Newmann takes you along the business's journey from first figuring out there was a real business t ...
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Tässä episodissa käydään läpi yrityksen tarina työn myyntiin perustuvasta palvelu- ja projektibusineksestä, skaalautuvampaan myyntivetoiseen softabusinekseen ja siitä erittäin skaalautuvaan tuotevetoiseen ns. Product-Led Growth (PLG) kasvumalliin, jossa asiakas löytää ja ostaa itse. Trustmaryn perustajaa ja toimitusjohtajaa Johannes Karjulaa haasta…
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Want to learn a little bit more about what Product Led Growth (PLG) is? You are in the right place. I'm the former CMO of Slack and I've helped SaaS and AI startups with dozens of PLG implementations. In this video, I give you my perspective on what PLG really is, why it matters, and how to implement it successfully. Learn about the key elements of…
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In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the co…
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In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna engages in a candid conversation with Kristen Habacht, the Chief Revenue Officer at Typeform. Kristen shares her unconventional journey into the CRO role, starting from an office manager position to leading revenue teams in top tech companies. She discusses the evolving natu…
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On today’s episode, we have Emilia Kortrynska, Head of Marketing at UserPilot. In the discussion with Emilia, we talk about some incredibly interesting research that came out of UserPilot recently about how Sales Led Growth appears to beat Product Led Growth in many categories. Which to PLG evangelists like myself, really caught me off guard. But w…
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Leandra Fishman is the Chief Revenue Officer at Apollo.io, a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Interc…
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Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.greg@techstronggroup.com által
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On this episode of The Main Scoop, Greg Lotko and Daniel Newman sit down with Dr. Gloria Chance, founder and CEO of The Mousai Group, to discuss the current posturing of DEI initiatives across the technology industry, why diverse perspectives are key for creating non-biased AI models, and the importance of belonging and inclusivity.…
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A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite - starting in Account Management, and being a leader in the evolution of Customer Success, Allison has held a variety of leadership roles across sales and operations in some of Silicon Valley’s most successful companies inclu…
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Supercharge your SaaS growth! I reveal six advanced pricing secrets I've used to help ignite your y/y ARR growth to new levels. These are advanced strategies but can be leveraged by any SaaS and AI company. Go get em! Carpe diem my friends. ============================= ⏰ Table of Contents ============================= 0:00 - Introduction to Advanc…
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We discuss the complexities of change management, the importance of direct communication, and the evolving dynamics of workplace relationships vs in the past. How to build trust within teams, the significance of clarity in roles, and the challenges of hiring in today's market, particularly for executive positions. What’s the difference between real…
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In 2014, Naveen Rao left his researcher job at Qualcomm to co-found machine intelligence platform Nervana. About two and a half years later, Nervana sold to Intel for more than $400 million. After a few years at Intel, Naveen became CEO and co-founder of open source startup MosaicML, which helped companies build and train large AI models more effic…
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WorkOS CEO, Michael Grinich, and Sanity CEO, Magnus Hillestad, discuss the evolution of Sanity, starting with its origins as a PLG company focused on developer advocacy and open source, and transitioning to a product-led sales strategy that better serves enterprise customers.Michael Grinich által
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Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.…
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OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OS…
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In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of long-term relationship building with customers. With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of helping organizations d…
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In today’s episode, Matt and Craig are joined by AJ Gandhi, Chief Growth Officer at Marlin Equity. The discussion is an in-depth exploration of go-to-market (GTM) strategies. They cover the importance of core selling skills, the impact of over-reliant sales enablement tools, and the undervalued power of creative marketing. AJ emphasizes the critica…
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In July 2024, I visited the Ferry Building in San Francisco to sit down with CapitalG partners Jill (Greenberg) Chase and James Luo. As Alphabet’s growth-stage VC fund, CapitalG specializes in backing startups that have found product-market fit and are ready to scale with investments ranging from $50M to $200M. We talked about the key signals that …
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Ekosysteemibusineksen onni ja kirous. Vieraana Anssi Uitto, JakamoKukapa tekkiyrittäjä ei olisi haaveillut, että busineksestä saisi menestyvän ekosysteemin. Ekosysteemibusineksen onnea varjostaa alkumatkan kirous. Ekosysteemin veto kun tulee siinä olevista yrityksistä, ja alussa niitä ei ole.Seinäjokelainen Jakamo on päässyt valmistavan teollisuude…
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Today on the show, we have Melissa Kwan, CEO and Co-Founder of eWebinar. In this episode, Melissa shares her experience building and scaling eWebinar, a product-led company, and contrasts it with her previous sales-led ventures. We dive into the key differences between sales-led and product-led growth models, specifically how each approach tackles …
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Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack…
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On today’s episode, I got to speak with Stephanie Jerome, Product Manager at Akoya. Stephanie has a ton of experience managing internal products, and that was the focus of our conversation today. Stephanie also shared how she got her start in product management and lessons she’s learned along the way. If you’re managing or considering managing inte…
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Are you a B2B SaaS Marketer? Do you feel a bit overwhelmed? Don't worry, you are not alone. There are just so many internal stakeholders that all want a laundry list of things from marketing. I share my best tips on how to handle the chaos and focus your marketing team. ============================= ⏰ Table of Contents =============================…
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The dynamics of leadership in product management, the importance of a low-hierarchy organization, the challenges of founder mode, and the balance between control and empowerment. Data in product management, the limitations of traditional tools, and the future of product management with AI. Takeaways Founders often struggle with letting go of contro…
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Today on the show we have Dan Siroker, CEO and Co-Founder of Limitless. In this episode, Dan shares his journey from founding Optimizely, growing it to $120 million in ARR, to now leading Limitless, a company focused on building products that enhance memory. We discussed the challenges of transitioning from B2B to B2C, including how AI is reshaping…
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In this episode of 'The Transaction,' Matt and Craig are joined by John Common, CEO of Intelligent Demand, to discuss various aspects of B2B growth strategy. The conversation focuses on the importance of different go-to-market motions, ICP targeting, and the implementation of cross-functional alignment. John stresses moving beyond tactical focus to…
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In this episode Paris speaks with Ben Catley Richardson, the founder of Accountability Viking. Ben shares his journey of becoming the Accountability Viking as a response to being ignored during his self-employment years in marketing and branding. He discusses the importance of standing out, the application of accountability to inspire and meet expe…
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Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed…
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In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna welcomes Dayna Williams, the Chief Experience Officer at The Myers-Briggs Company and author of The Diligence Fix. Warren and Dayna dive deep into the challenges of the modern CRO role, exploring how the relentless pursuit of top-line revenue often undermines long-term succe…
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Discover the weird truth about SaaS freemium plans as former Slack CMO, Bill Macaitis, dives into the pros, cons, and hidden benefits of this controversial pricing strategy. From transforming millions of free users into a powerful marketing force to creating an unbeatable defensive moat, learn why freemium might be the game-changer your SaaS compan…
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Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a we…
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In this episode, Fund/Build/Scale host Walter Thompson interviews Benjamin Humphrey, CEO and co-founder of Dovetail, a customer insights hub based in Sydney, Australia. They discuss the challenges of hiring for a bootstrapped company, early customer acquisition strategies, and the impact of local networking when starting up far from major tech hubs…
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Summary The branding experts Shannon Deep and Kevin Lee dig into exploring the multifaceted nature of brand measurement and strategy. Misconceptions surrounding brands and risks associated with brand decisions, the importance of aligning brand strategy with business goals, and the challenges faced by founder-led brands in maintaining their identity…
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Jenna Birch is the founder of SISU, a PR firm that serves early-stage startups and VCs. She’s also a partner at Kaya Ventures. We talked about how to recognize when it’s time to engage PR services, the importance of a founder’s personal branding and the path that led her from journalism into venture-backed tech. She also shared her methodologies fo…
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Hallitus on halvin konsultti. Mutta milloin kunnon hallitus kannattaa ottaa? Miten se saadaan toimivaksi? Entä miksi joku lähtisi hallitukseen tai advisoriksi?Tässä episodissa on tarjolla syvää kokemusta ja käytännön vinkkejä erityisesti startupeja ja SaaS-yrityksiä silmälläpitäen, muita kasvuhaluisia pk-yrityksiä silti unohtamatta. Startup-realist…
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Today Craig and Matt welcome guest Andy Raskin, a renowned figure in the B2B space. The discussion revolves around the importance of creating impactful sales narratives. They discuss the structure and strategy behind compelling sales decks, leaning on examples like the famous Zuora deck. Andy shares insights on transitioning from founder-led sales …
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Before Sri Chandrasekar became managing partner at Point72 Ventures, he was a Senior Vice President at In-Q-Tel, the non-profit VC firm that invests in startups on behalf of the CIA and other national intelligence agencies. That work cultivated his interest in AI and ML a decade ago, which led hedge fund Point72 to recruit him to join its then-new …
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Today on the show, we have Joe Di Grande, the founder of Joe Does Tech Touch, a consulting firm specializing in customer success automation. In this episode, Joe discusses the transformative power of data-driven automation in customer success. He shares how companies can leverage data to segment customers, automate renewals, and scale personalized …
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In this episode of The Main Scoop, Greg Lotko and Daniel Newman sit down with Barry Wordell, Head and Global GTM for Sales and Strategy at Microsoft, to discuss the importance of leveraging both cloud and mainframe strengths for an effective hybrid strategy.
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Did you ever get a really good piece of career advice that you stowed away in your head for life? I want to hear it! Share it so everyone can learn and get a little better. Well I got mine on my first job out of college. There was a tradition we had where we would all go out to lunch when it was someone’s last day. And I made it a habit to ask the …
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Ami Vora, CPO at Faire, brilliantly lays out a lot of concepts about how she views senior leadership: How to build a strong bench of performers, balancing authenticity and urgency. How do you make yourself care about boring topics and find joy in work? Why feedback loops and building team connections become more important as an organization scales.…
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Nicholas Thorne is a partner at prehype, a venture development firm that helps large companies create startups by acting as an incubator. He's also the founder of Audos, an AI co-pilot designed to assist entrepreneurs in conducting customer interviews, creating slide decks, and potentially investing in their ideas. According to Nicholas, Audos can …
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In this episode, Matt and Craig delve into the evolving landscape of LinkedIn as a key platform for B2B thought leadership and brand building with the insights of Alec Paul, a LinkedIn strategist and Founder of SalesBrand. Alec discusses the significance of authenticity, audience engagement, and the potential of LinkedIn video. The conversation als…
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