Welcome to "The Nutrition Content Creator", a podcast designed specifically for health and wellness professionals who are looking to grow their practices and serve their clients with the most dynamic nutrition and culinary content available in the industry. As a Registered Dietitian and expert nutrition content creator, I understand the struggles that many health professionals face when it comes to creating high-quality, evidence-based nutrition content that resonates with their ideal client ...
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Take up space in business. The Pursuing Private Practice podcast will empower you to move through the different stages of business and give you inspiration to EXPAND. Not only will you transform your business, but you will transform your CEO role and your life. Get ready for business advice, lessons learned, and stories from other business owners changing the world. Learn how to run your business like a CEO whether you are a solopreneur or have a team. Being a CEO means you are Choosing Extr ...
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58. 5 Ways to Make the Media Work for You with Bonnie Taub-Dix, MA, RDN, CDN
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In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility. In this episode, you will learn: How medi…
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BONUS: Hiring, Team Management, and Leadership
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Welcome to a bonus episode of the Pursuing Private Practice podcast! Applications for the next cohort of EXPAND are now open! The program begins Thursday, October 10th! In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, …
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57. Bringing the Human Connection to Practice Growth with Lesli Bitel, MBA, RDN, LDN
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In this episode, I sit down with Lesli Bitel, a Registered Dietitian and Practice Growth Strategist, to explore how you can infuse the human element into every stage of your practice growth. We discuss why clients today crave genuine connection and how bringing more of yourself into your business can accelerate growth while avoiding burnout. In thi…
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GLP-1 Medications for Weight Management with Dr. Su-Nui Escobar, DCN, RDN, FAND
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In this episode, we explore the world of GLP-1 medications for weight management with Dr. Su-Nui Escobar, a Doctor of Clinical Nutrition and Registered Dietitian. Discover the history, function, and significant impact of GLP-1 medications like semaglutide, Ozempic, and Wegovy on weight management and diabetes care. Dr. Escobar shares her wealth of …
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10 Ways to Create Experiences Over Content
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We are at a pivotal moment where AI and content generation are evolving rapidly. Almost everyone can now create content quickly and efficiently, leading to a highly competitive environment. The question then becomes, how do you differentiate yourself in this crowded space? The answer lies in understanding a fundamental truth: AI, despite its many c…
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Addressing Client Urgency and Practice Growth
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Join me as I share insights from Today’s Dietitian Symposium in Salt Lake City where I learned valuable lessons about client urgency and how it can accelerate your sales funnel. Discover how presenting your core offer to ideal clients with urgent needs can transform your practice. Key Points: Client Urgency: Clients with severe, immediate health is…
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Unlocking LinkedIn for Practice Growth: With Stacey Dunn-Emke, MS, RDN
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In this episode, I have the pleasure of hosting Stacey Dunn-Emke, MS, RDN, and founder of Nutrition Jobs and Dietitian Salaries. With over 30 years of experience as a dietitian, Stacey has become an expert in leveraging LinkedIn for professional growth. She shares her insights on optimizing your LinkedIn profile, engaging with your audience, and dr…
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Mapping Your Client Journey: Strategies to Attract, Serve, and Retain Clients
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Today’s recording is from a live coaching call where I spoke with a special guest and marketing expert, Stephanie Hofhenke of String Marketing, about crafting and implementing your clients’ journey through your funnel. The client journey is a crucial aspect of any successful nutrition practice. It consists of three main phases: Attract, Serve, and …
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Creating Captivating Opt-ins
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording.…
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3 Reasons Why Your Course Isn't Selling
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COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay. Digital courses exploded during this time and while I think…
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5 Controversial Opinions on Meal Planning
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth. Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording,…
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Practicing with Style: With Wintana Kiros, RDN, LDN
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Some people leave a lasting impact after you meet them for the first time - Wintana Kiros is one of those people. Her energy and passion are contagious and her heart is full of grace. She has been a Living Plate Rx member since day one and has pushed us to deliver content that supports her in growing her practice. Wintana brings her unique backgrou…
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6 Ways to Grow Your Practice Without Social Media
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth. Today's recording focuses on practice growth strategies that don’t rely on social media. For the complete recording, you can visit our private Faceb…
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Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec
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Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will be back in 2025! In the meantime, visit our website, check out our programs, Business School and EXPAND, and make sure you're on our email list to stay tuned about upcoming events. Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her…
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Run Your Practice Like a CEO: With Jennifer McGurk, RDN, CDN, CEDS-S
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Most dietitians go into private practice for the right reasons - we just want to help people and make a difference in our communities. We all go through standardized, rigorous training to prepare us for doing this. However, there's a critical piece often missing from our formal education – the know-how of running a private practice as a successful …
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Scale Your Business Using Technology with Stephanie Hofhenke
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner. Episode Highlights: Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how se…
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Tips for Scheduling Your Content
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Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about some type of strategy for utilizing content for practice growth followed by covering FAQs from our community. Today's recording focuses on tips for scheduling content. For the complete recording, you can visit our…
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Welcome to our special "Best of 2023" episode highlighting the year's most impactful content. As your host, I regularly emphasize the importance of repurposing content to enhance your practice's visibility and reinforce key messages. Today, I am doing just that. This episode features highlight clips from our top five podcast episodes of 2023. If an…
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Design Your CEO Role To Transform Your Life
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching. Join the conversation as they discuss: Importanc…
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Growth Strategies for Insurance-Based Practice: With Amy Plano, MS, RDN
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The stigma surrounding accepting insurance in private practice is so interesting to me. The idea that you cannot be super successful in private practice unless you are self-paying and selling high-ticket programs is simply not true. You absolutely can have a thriving insurance-based practice and our guest today is here to prove it. Amy Plano is an …
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Systems for Motherhood and Home Life with Heather Rudalavage
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home. Join the conversation to learn more about: The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the in…
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Mastering SEO for Nutrition Pros: With Erica Julson, MS, RDN
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It’s hard to talk about nutrition blogging without mentioning my next guest’s name. Erica Julson is a Registered Dietitian who has been blogging since 2015. Like most experts, she experienced a series of failures until she figured it out and found success. Since then, she has supported colleagues with navigating and implementing an SEO strategy tha…
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Growing a Group Private Practice with Alyssa Callahan
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to nav…
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The Power of Videos for Your Practice: With Besty Ramirez MS, RDN, and Ini Isangedighi CHN, CH
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Put on your seatbelts! This is a lively conversation with two of my favorite people - Betsy Ramirez, MS, RDN, and Ini Isangedighi, CHN, CH who make up the video production team for Living Plate Rx. We discussed the value of providing dynamic, visual learning opportunities for your clients to support them in the kitchen. Besty and Ini share what it’…
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Scaling a Company with Jeanne Petrucci
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Welcome to the Pursuing Private Practice podcast! Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. Join the conversation as they discuss: Trying New Things: Pivoting your business and trying som…
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Elevate Your Practice Workshop: Part 2
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This 2-part series is from a live workshop we hosted in January, where participants walked away with a clear vision of how to execute and create a year's worth of content in just 90 minutes. If you have not listened to Part 1, Episode #39 yet, you should do that first. We'll cover: Master Content Creation and Calendar Planning Design Engaging, Impa…
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles. Join the conversation as they discuss: Rest & Reflection in Business: Many…
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Elevate Your Practice Workshop: Part 1
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I have done a lot of workshops and webinars, but the one we hosted in January was one of my favorites. Why? Because in 90 minutes, participants walked away with a clear vision of how to execute the creation of a year's worth of content. We covered a lot in this workshop so I am offering it here as a special edition podcast for two episodes. We’ll c…
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Ayurvedic Principles in Practice: With Gauri Junnarkar, MS, RD, LD, CDE, LMT, BAMS
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With over 17 years of experience in integrative health, Gauri Junnarkar is a distinguished expert in the field of Ayurvedic nutrition. She blends ancient Ayurvedic knowledge with contemporary nutritional science, offering a unique perspective on wellness and dietetics. Gauri's expertise is broad, encompassing areas such as diabetes management, dige…
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Feeding Ambition - Redefining a Dietitian's Career Path: With Jen Haugen, RD, LD
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Joining us today is our colleague Jen Haugen, whose diverse and inspiring career journey epitomizes the idea that the path to your dream job is not always a straight line, but a series of experiences and opportunities. Jen is not only a registered dietitian nutritionist and licensed dietitian, but she's also a nationally recognized speaker, nutriti…
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Blogging as a Business: With Katie Dodd, MS, RDN
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I had the pleasure of meeting our upcoming guest at the Food and Nutrition Conference and Expo last year, and I was immediately impressed by her energy and giving spirit. Katie Dodd is a geriatric dietitian, writer, speaker, mentor, and leader in the field of dietetics. She is passionate about nutrition and building up fellow dietitians, interns, a…
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Master the Media and Work with Brands: With Amy Gorin, MS, RDN
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Joining us for this episode is Amy Gorin, MS, RDN, a dynamic and innovative dietitian who turned her passion for media and nutrition into a groundbreaking project called 'Master the Media'. Amy's journey in the world of nutrition has led her to create a platform that empowers health professionals to flourish in the media landscape. Amy's unique app…
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Be Bold with Your Marketing
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Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence. Join the conversation as they discuss: Dream Jobs and Self-Car…
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Maximizing Your Email Marketing Strategy with Yvette Quantz
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, e…
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3 Game-Changing Books to Support Practice Growth
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There are three books that are always within reach on my desk that I refer to often. They are dog-eared, highlighted, and littered with notes. Whether you're just starting or looking to scale your practice, the principles in the books we will talk about today can offer you a fresh perspective and actionable strategies to help your practice thrive. …
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PCOS Kitchen: With Meggie Connelly, MS, RDN
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I am excited to bring you another conversation with one of our community members, Registered Dietitian, Meggie Connelly. Meggie is an original Living Plate Rx member who leverages all of the resources to support her community - women touched by PCOS. Through a mix of one-to-one counseling, courses, and now a membership, Meggie serves up a unique ap…
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Building & Marketing a Certification Program Summer Innanen & Danni Adams
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Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how thei…
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Multiply Marketing Results
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's ma…
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