Welcome to the Stacking Slabs, a podcast for sports cards collectors. There's been a tremendous amount of change to our Hobby over the last few years and the one constant has been the passion from the collecting community. Stacking Slabs is built by the collector and lives to tell stories for the collector.
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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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Welcome to "Unpluggered," the unofficial podcast covering all things St Kilda FC. Listen as Darren Parkin, Aaron McGrath and Nick Splitter interview great Saints, club insiders and former stars, as well as pulling apart all the big issues and questions facing the St Kilda Football Club each week. Feedback or sponsorship opportunities: unpluggered@gmail.com © Sportscaster Media https://sportscaster.media
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a climbing podcast
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Motocross Nostalgia - Stories & Swag
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The Business & Marketing Scoop with Mark Flavin of 3B1 brings you interviews with entrepreneurs, marketers, founders and leaders. Discover actionable insights and learnings that you can take back to your business. Check out 3B1 at https://3B1.ie
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The Michael Jordan Card Market in 2024 and Beyond with Bryan (@cajun_cardboard)
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Bryan (@cajuncardboard) is a prolific content creator, collector, and investor of Michael Jordan cards. Recently, he created a 4 tier system of Michael Jordan cards with a system that describes each tier. This week on the collector conversation, Bryan discusses themes of Jordan collecting this year, the market, and talks about his personal collecti…
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Unlocking the Power of AI in B2B Marketing with Elaine Zelby, Tofu
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“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey fro…
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Auction Talk #36 with Nic (@thewharfsportscards)
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In this week's episode of Auction Talk we discuss the performance of parallels in groups on the auction block. We dig into Precious Metal Gems, Superfractors, and Prizm Golds that ended in Fanatics Monthly Premier Auction and pull themes. As always, we cover current auctions and cool cards we're seeing. Don't forget to check out The Wharf Sports Ca…
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Exploring the Emotional Side of Collecting
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In this week's flagship episode Brett digs into the emotional side of collecting. He discusses how nostalgia, personal moments, and connection with specific cards drives his collecting. He discusses how the mainstream of the hobby over indexes on the financial side of collecting and how finding a greater balance with emotional might lead to a more …
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Why Hiring a Fractional CMO Might Save Your Startup Time and Money with Shannon Curran, SSC Consulting
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"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, s…
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Enormocast 295: Aaron Peterson – Paying His Dues
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On Episode 295 of the Enormocast, I sit down at a splintery picnic table on a hot morning in Lander, Wyoming with Aaron Peterson. Aaron is a young (ish) climber for whom activism, protest, and speaking his mind goes hand in hand with his motivations as a climber. At a cost to his mental health, … Continue reading "Enormocast 295: Aaron Peterson – P…
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How We're Thinking About Marketing at Pneuma in The Search Economy
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In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up. Subscribe to The Search Economy Newsletter for the companion piece to this episode…
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Turning Over Cards in Your Collection to Grab Grails with Drake (@drakes_pc)
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Drake (@drakes_pc) has had a big year with his collection. He's added some of the biggest and baddest Peyton Manning cards that we've seen publicly. We have to work really hard to obtain grails, but that doesn't come without sacrifice. In this week's collector conversation Drake discusses his process for picking up some of his biggest cards this ye…
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How ABM is Redefining B2B Marketing with Vincent DeCastro, ABM Agency
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"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Base…
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Auction Talk #35 with Nic (@thewharfsportscards)
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In this week's episode of Auction Talk Brett and Nic discuss the results of 3 of the cards that ended from the SSP Weekly Spotlight, the growing gap between PSA 10's and BGS 9.5, and Caleb Williams' Select Gold XRC. Don't forget to check out The Wharf Sports Cards for all of your consignment and card funding needs. Subscribe to the Stacking Slabs Y…
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The Power of Community in Private Deals
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In this week's flagship episode Brett talks about the importance of community, relationship, and trust building in the acquisition of some of his favorite pickups from this year. He uses the Peyton Manning Collector Group as an example for how community can be established to shrink the hobby sea. Buy some new gear at the SSP Merch Stand Subscribe t…
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How AI SDRs Are Transforming Sales Outreach with Alina Karnaukh, AiSDR
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"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming…
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How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand
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In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy. Subscr…
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Designing a Collection with Diversity in the High End with Steve (@diamond_card_collector)
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Steve (@diamond_card_collector) has had an insane year of buying grails. He's picked up several Tom Brady cards that would make your head spin. Also, he's been focused at building out his high-end collection of WWE and discusses why that fits into the collection he's building. This is a fun conversation for anyone looking to move up a rung or two o…
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Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific
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“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how …
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Auction Talk #34 with Nic (@thewharfsportscards)
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In this week's episode of Auction Talk Brett and Nic discuss what we've learned about auctions in 2024, spotlight the sale of the 1999 Skybox Premium Star Rubies Ken Griffey Jr. /50 BGS 9, hit Card Ladder headlines, and share the auctions that are most interesting to them for this week. Don't forget to check out The Wharf Sports Cards for all of yo…
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The Importance of Jerseys on Sports Cards
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In the weekly flagship episode Brett discusses the value he puts on the jerseys that players are wearing on sports cards. He shares the significance of jerseys in his life at an early age and how that translates over to the cards that he likes to collect. Buy some new gear at the SSP Merch Stand Subscribe to the Stacking Slabs YouTube Page Get excl…
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The Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso
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“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, disc…
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Card Ladder Confidential #1 with Chris (@chris_hoj) and Josh (cardboard_chronicles) from Card Ladder
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Welcome to the first episode of Card Ladder Confidential featuring Chris (@chris_hoj) and Josh (@cardboard_chronicles) from Card Ladder. This series will explore how the analytical and emotional side of collection meet. In episode 1 they cover the status of the patch autos in collecting, the 24 Karat Gold parallel out of 98 Fleer Brilliance, the hi…
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SSP Auction Spotlight #2 with Nic (@thewharfsportscards)
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Brett and Nic (@thewharfsportscards) are back with the second installment of SSP Auction Spotlight where they dig into a small subset of cards that are selling through The Wharf Sports Cards. In these episodes Brett and Nic will be getting into the weeds to discuss specific card's history, appearance, market activity, and current status in the hobb…
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How to Evaluate the People Doing the Work in The Search Economy
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In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every…
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Enormocast 294: Simon Carter – Climbing Through the Lens
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On Episode 294 of the Enormocast, I connect to Katoomba, NSW in Australia- the heart of the Blue Mountains – to chat with photographer Simon Carter. Simon has been in the game as long as anyone currently active, and after four decades of producing some of the most iconic images in climbing, he’s published a … Continue reading "Enormocast 294: Simon…
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The Balancing Act Between Collecting Active vs. Retired Players with John (@packnicholson)
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John (@packnicholson) returns to SSP to discuss the emotional side of collecting active vs. retired players. Recently, he purchased the 2023 Prizm DJ Moore Black Finite 1/1 for his Bears collections and talks about how that experience is different than what he is typically use to while collecting 2000-2010 Finest football cards. Subscribe to the St…
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New Trends in Go-To-Market Strategies with Manoj Ramnani, SalesIntel
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"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led gr…
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Auction Talk #33 with Nic (@thewharfsportscards)
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In this week's Auction Talk Brett and Nic spend the top of the show discussing the Heritage Exquisite auction results and the fall out. They spotlight the Mahomes Select Gold Prizm XRC PSA 10 sale on Goldin, answer the listener mailbag, and cover the auctions that excite them from this week. Don't forget to check out The Wharf Sports Cards for all …
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Why Are We Already Getting Nostalgia for the Prizm Brand?
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In the weekly flagship episode Brett explores the topic of nostalgia in relation to the Prizm brand. He shares his experience collecting Prizm cards and why his conviction around the brand continues to grow stronger in the final lap of the product's lifecycle like we know it today. Subscribe to the Stacking Slabs YouTube Page Get exclusive content,…
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Shifting B2B Content From Cold to Bold Through Creativity and AI with Jen Rapp, Superside
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"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen ex…
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How to Manage Expectations and Pace in The Search Economy
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In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode deliver…
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When You Make Team Collecting Your Northstar with Preston (@prestonscards)
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We're unlocking a new character this week with Preston (@prestonscards) to talk about his team collecting of the Los Angeles Rams. Preston discusses how his connection with his favorite team drives his collecting. They get into the Aaron Donald of it all and more! Subscribe to the Stacking Slabs YouTube Page Get exclusive content, promote your card…
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Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse
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"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…
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Auction Talk #32 with Nic (@thewharfsportscards)
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In this week's Auction Talk Brett and Nic hit on football card's placement in the Top 25 highest selling cards of 2024, spotlight the the Marino Green PMG sale, discuss Card Ladder Headlines, answer several questions in the listener mailbag, and of course cover the auctions that are making them the most excited. Don't forget to check out The Wharf …
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What Does Sotheby’s Mean for Sports Cards?
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In the weekly flagship episode Brett explores what the edition of Sotheby's means for sports cards. In their first auction we saw 4 cards sell in one night that made it in the Top 25 highest selling cards of 2024. We get that Sotheby's is going to produce monsters sales, but what does that mean for a majority of the hobby? More in this episode of S…
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Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign
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“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…
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How Collectors is Learning from More In-Person Interactions with Nat Turner, CEO at Collectors
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Brett talks with Nat Turner, CEO at Collectors about their initiative to create more in-person interactions for the PSA brand. Nat discusses the free look program that he created a couple of years ago at The National, his process behind his Top 100 cards at the show list, and the future plans for getting PSA on the road. Also, Nat discusses the PSA…
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How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt
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In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. Subscribe to The Search Economy Newsletter for the companion piece to this epi…
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How to Build One of the Best Collections of a Hall of Fame Player with Rich (@krscards)
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In this week's collector conversation Brett talks with Rich (@krscards) about how he built one of the best Champ Bailey collections in the world. Rich discusses the reason why he collects Champ and how relationships have played such a pivotal role in his build. Subscribe to the Stacking Slabs YouTube Page Get exclusive content, promote your cards, …
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Anything but Boring. Content Strategy with Adam Sockel, Orum
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"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…
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Auction Talk #31 with Nic (@thewharfsportscards)
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In this week's Auction Talk Brett and Nic discuss Shohei Ohtani's 50/50 and the impact on his cards, discuss Card Ladder Headlines, answer several questions in the listener mailbag, and of course cover the auctions that are making them the most excited. Don't forget to check out The Wharf Sports Cards for all of your consignment and card funding ne…
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Enormocast 293: Jim Ewing – The Quality of Life
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On Episode 293 of the Enormocast, I connect with paraclimber Jim Ewing. Jim grew up climbing in the storied days of 1980s North Conway in New Hampshire. In his formative climbing years, Ewing rubbed elbows with the likes of Randy Radcliff, Alison Osius, and Hugh Herr. He didn’t know it while eeking out a dirtbag … Continue reading "Enormocast 293: …
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The Power of Decision Making in the Hobby
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In this week's flagship episode Brett talks about the power that goes into making decisions in the hobby. We get to decide what we collect, where we buy our cards from, what content we consume, and a lot more. Also, we cover the power of finding good trade partners. Subscribe to the Stacking Slabs YouTube Page Get exclusive content, promote your ca…
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SEO Success in the Age of AI with Salvatore Surra, Seamless.AI
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“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…
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SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy
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In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. Subscribe to The Search Economy Newsletter for the companion piece to th…
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The Process to Putting Together a Master Set with David (@06finestcollector)
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In this week's collector conversation Brett unlocks a new character David (@06finestcollector) to discuss his 14 year project of building out the 2006 Finest Football master set. David talks about why he decided to join Instagram, he's collecting process, and important qualities to possess when diving into a collecting project this significant. Sub…
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Unlocking Innovative B2B Content Approaches with Kristi Gamboni, TrustRadius
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"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…
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Auction Talk #30 with Nic (@thewharfsportscards)
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In this week's Auction Talk Brett and Nic cover the recent 2004 Topps Chrome LeBron James Gold Refractor /99 PSA 9 sale and discuss his catalog, answer listener questions, and discuss the best ways to engage with bigger auctions that 99% of people aren't bidding on. Don't forget to check out The Wharf Sports Cards for all of your consignment and ca…
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CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team…
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500 episodes! In this milestone episode of the Stacking Slabs Podcast, Brett reflects on 500. He explains his passion for the journey of collecting content and collecting cards. Also, we hear from listeners on what collecting means to them. Thanks for being along for the ride. Here's to 500 more! Subscribe to the Stacking Slabs YouTube Page Get exc…
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How Content Fuels Marketing Growth with Carol Howley, Exclaimer
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"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and br…
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The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency
50:06
50:06
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50:06
In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. Subscribe to The Search Econo…
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Enormocast 292: Hamish McArthur and Holly Toothill – Showing Up
1:27:31
1:27:31
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1:27:31
On Episode 292 of the Enormocast, I sit down in a hotel in Squamish (Sḵwx̱wú7mesh) during the Arc’teryx Academy with Olympian Hamish McArthur and British competition climber Holly Toothill. I arrived in Squamish with Hamish booked and asked Holly to join at the last minute as a friend, teammate, and observer of Hamish’s performance in … Continue re…
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