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16 - Personalization for Personality - Will Allred of Sorter
Manage episode 234128496 series 2385811
Neuromarketing is a topic I have been want to dive into and I found no better place to start than a local Atlanta startup I bumped into named Sorter. Will Allred is the Co-founder and COO of Sorter, a recommendation engine that enables marketers to provide psychologically resonant brand experiences at scale. I really enjoyed geeking out with him on behavioral psychology and truly believe this is the direction our industry is bound to go. Enjoy…
26 epizódok
Manage episode 234128496 series 2385811
Neuromarketing is a topic I have been want to dive into and I found no better place to start than a local Atlanta startup I bumped into named Sorter. Will Allred is the Co-founder and COO of Sorter, a recommendation engine that enables marketers to provide psychologically resonant brand experiences at scale. I really enjoyed geeking out with him on behavioral psychology and truly believe this is the direction our industry is bound to go. Enjoy…
26 epizódok
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