Social Media Success: Conversations Over Content with Brooke Sellas | Ep. 76

Author's Edge: Smart strategies for book marketing, publishing, and visibility that actually work

Feeling overwhelmed by social media, content calendars, and algorithm games?

Allison Lane welcomes Brooke Sellas, award-winning business leader and author, to discuss why authentic conversation, not just endless posting, creates a deeper impact for authors, marketers, and thought leaders. Brooke shares tangible ways to lighten your social load, use AI as your creative sous-chef, and build a community that feels connected well before your next book launch.

In this episode, Allison and Brooke discuss:

• 04:00 – 10:00: Brooke on why chasing algorithms and content quotas leads to burnout, and why content isn’t the point, conversation is.
• 10:00 – 16:30: The magic of messy, vulnerable posts and imperfect shares: how real human moments fuel engagement.
• 16:30 – 24:00: Using AI as your creative partner (not your replacement): Custom GPTs, idea sparring, and keeping your voice intact.
• 24:00 – 30:00: How to spark debate, gather “voice of customer” data, and run low-stakes controversies that get people talking
• 30:00 – 36:00: Ditching “ghost and post” habits: Why real back-and-forth comments matter more than perfectly scheduled content.
• 36:00 – 44:00: Integrating book writing and marketing into real life - embracing slow seasons, using micro-moments, and lowering the pressure to be perfect.

Brooke Sellas, CEO of B Squared Media and author of Conversations That Connect, is an award-winning strategist redefining digital marketing by proving that when brands prioritize conversations, they win.

Resources Mentioned:

• Brooke Sellas website: brookesellas.com
• B Squared Media: https://bsquared.media
• Brooke’s book: Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care: https://www.amazon.com/Conversations-That-Connect-Listening-Social-Led/dp/B0B457G51F
• Book Recos:
  • Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice Paperback by David C. Baker (Author), https://www.amazon.com/Secret-Tradecraft-Elite-Advisors-Techniques/dp/1605440884
• Connect with Brooke on LinkedIn: https://www.linkedin.com/in/brookebsellas/

Everyone can be a better connector, online and off - by being more vulnerable, more human, and more curious. Start the conversations that matter.

Watch on YouTube: https://www.youtube.com/watch?v=9FwYPl8HVhA

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