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A tartalmat a Michelle Wintersteen biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michelle Wintersteen vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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193. Client Case Study: Bloom RDH
Manage episode 455988278 series 2932651
A tartalmat a Michelle Wintersteen biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michelle Wintersteen vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following:
…
continue reading
- How Kim founded Bloom RDH
- Role of community and networking in denistry
- Rebranding process with MKW Creative Co.
- Diversifying marketing strategies
- Evolving student demographics
- Ideal client research
- Gen Z and job retention
- Cutting through the noise in online education
197 epizódok
Manage episode 455988278 series 2932651
A tartalmat a Michelle Wintersteen biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michelle Wintersteen vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following:
…
continue reading
- How Kim founded Bloom RDH
- Role of community and networking in denistry
- Rebranding process with MKW Creative Co.
- Diversifying marketing strategies
- Evolving student demographics
- Ideal client research
- Gen Z and job retention
- Cutting through the noise in online education
197 epizódok
Minden epizód
×Elevate your brand game and work with MKW Creative Co. in 2025. From consults to our brand design, we'll walk you through all the options. Learn the offerings you'll unlock once you join the MKW Creative fam to keep your brand looking sharp. Whether you're starting your business or looking for a rebrand, we're excited to meet you! ------------------------ In today's episode, we cover the following: MKW Creative Co.'s current offerings Free offerings Consultancy sessions Brand strategy sessions Signature branding services Secret menu services Designing merch Social media management Website design How to sponsor the Kiss My Aesthetic podcast ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 Episode 187: How to Build a Brag-worth Brand Empire Pt 3 ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah’s path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly recognized In Light Hyperbarics’ potential to grow and reach more people. For four years, Mariah patched together resources and worked creatively with what the company had in its early stages. Trusting her instincts, she ultimately sought out Michelle to lead a transformative rebrand that would elevate the company’s presence. Now, as Marketing Director, Mariah shapes the company’s voice and strategy, driving growth and building connections within the community. Her passion for wellness, combined with her in-depth knowledge of the industry’s ins and outs, has been key in expanding the reach of hyperbaric oxygen and light therapy, making these transformative treatments more accessible to all. ------------------------ In today's episode, we cover the following: What hyperbaric oxygen is How Mariah got into hyperbarics Why In Light started working with MKW Creative Co. What their branding looked like before What made them ready to work with Michelle and her team Branding presentation takeaways Feedback from the rebrand How the rebrand is elevating their persona Speaking up as a marketing manager The technology behind hyperbaric oxygen Client case study on hyperbarics Recommendations for people who can't access hyperbarics ----------------------- GUEST INFO: To learn more about In Light Hyperbarics, follow them on Instagram @InLight_Hyperbarics , Tik Tok and Facebook @InLightHyperbarics, and visit their website, InLightHyperbarics.com . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ever wondered how to juggle multiple clients, streamline business processes, and still keep your sanity intact? Cody, MKW Creative Co's OBM, is back to dish out the secrets to avoid burnout, set firm project deadlines, and make your business run like clockwork. From managing client expectations to discovering your team's “zone of genius,” you'll learn how to build an efficient foundation for your business. Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform. ----------------------- In today's episode, we cover the following: Leaving the corporate world What Cody uses to manage MKW Creative Co. Project management and proposals Workflow optimization A day in the life of an OBM Optimizing your time with Harvest Quoting projects with a pricing matrix Client retention and service expansion Team productivity and well-being Proposal vs. actualized projects What's inside Cody's audit Goals for 2025 ---------------------- RESOURCES: Episode 128: Meet the Team: Online Business Manager Cody Garner-Howe ----------------------- GUEST INFO: To learn more about Cody and how she can manage your online business, follow her on Instagram @CodyOBM visit her website CodyGarnerHowe.com , and get 15% off a Process Audit using the code KMA2025. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Learn which design trends your brand should hop on in 2025. Michelle goes through four trends she predicts will rise in the new year, how they'll be played out, and who could benefit from hopping on them. From an inclusive spin on hunting aesthetics to handmade vibes to tech-free luxury escapes. Don't miss out on becoming a trendsetter in your industry. ------------------------ In today's episode, we cover the following: How to predict trends Serving hunt Crafted comeback Do not disturb deluxe Monument or make-believe Brands that should hop on these trends Dos and don'ts for your brand in 2025 ----------------------- Resources: Read the 2025 Design Trend Predictions Snag your 2025 BinGOALS Canva Template Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 152: Small Wonders: Exploring Miniaturist Art with ChelseaMakes Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 168: AI and Data Privacy with Claire Xue Episode 174: Olympics Predictions: Brands, Athletes & Activations Episode 186: Branding Lessons from Presidential Campaigns Episode 192: Authenticity and AI with Lauren deVane ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ready to give your branding and client retention strategies a much-needed floss? Join Kim of Bloom RDH and Michelle as they break down how to keep your content fresh and master the art of client loyalty. From insights inside of the dental hygienist industry to job retention with Gen Z, this convo is packed with pearls of wisdom. Kimberly Augustus brings over a decade of valuable experience as a seasoned dental hygienist, coupled with almost 10 years of dedicated service in the field of education. Recognizing a crucial need for mentorship in the post-graduation phase, Kimberly took the initiative to establish BloomRDH. As the founder of this empowering platform, she is committed to assisting dental hygiene students in confidently navigating the transition from student to professional. Kimberly is passionate about walking this journey alongside them, ensuring they feel supported every step of the way. With a wealth of industry knowledge and a heart for mentorship, Kimberly Augustus is a guiding force in helping dental hygienists bloom into successful professionals. ------------------------ In today's episode, we cover the following: How Kim founded Bloom RDH Role of community and networking in denistry Rebranding process with MKW Creative Co. Diversifying marketing strategies Evolving student demographics Ideal client research Gen Z and job retention Cutting through the noise in online education ----------------------- GUEST INFO: To learn more about Kim and Bloom RDH, follow them on Instagram @BloomRDH , visit their website, BloomRDH.com , and send Kim an email at BloomRDH@gmail.com . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
With Chat GPT celebrating its second birthday, what better way to ring it in than an episode with our resident AI guru, Lauren deVane?! Ever wondered if AI could really replace the personal touch in your favorite handmade goods? Spoiler alert: no! Uncover the magic of integrating AI into creative branding without losing your unique sparkle. From AI doing therapy sessions to helping you craft the perfect text's unsent messages, we’re decoding the digital world in the cheekiest way possible. Join Michelle and Lauren as they tackle the ethical dilemmas and explore the future of creativity with AI by our side. Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------ In today's episode, we cover the following: Environmental concerns over AI Creativity concerns over AI How AI can elevate you to a Creative Director role The unlimited potential of AI Lauren's fave AI tools Deep fakes Authenticity and AI Using Chat GPT for goal setting and journal prompts Creativity use cases Parasocial relationships and character AI Parental guardrails and AI Ethics with AI ----------------------- RESOURCES: Use the code KISSMYAI for 20% off BAIS CAMP or BOTTOMLESS Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio , or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Want your pup to splash around without worrying about algae? Tune in as Michelle chats with Tiffany, the brains behind Salt Dog, a canine swim club and community hub. Discover how Tiffany turned a simple need into an ambitious, franchising venture with bespoke, community-driven designs. Whether you’re curious about starting a business, community engagement, or just want to spoil your pup rotten, this episode will fetch a smile. Tiffany, a water enthusiast and dedicated dog parent, identified an opportunity during a hot Vermont summer with her active pup. Frustrated by beach closures due to cyanobacteria outbreaks and endless waitlists for agility classes, she was inspired to create Salt Dog. During the development of Salt Dog, Tiffany worked for Ethos Veterinary Health, where she crafted outreach strategies and supported the veterinary community. Her background as a nonprofit executive director sharpened her community relations skills and prepared her for managing business operations. Additionally, she has experience in political media, having served as a digital media producer for Senator Bernie Sanders. ------------------------ In today's episode, we cover the following: How Tiffany founded Salt Dog Challenges in business development Why she got her branding done right away Working with MKW Creative Co. Pet ownership trends Creating a bespoke experience Salt Dog's franchise goals Reaching out to investors Her vision for a doggie boutique ----------------------- GUEST INFO: To learn more about Salt Dog and stay tuned for their official launch, follow them on Instagram @SaltDogVermont visit their website, SaltDog.com . ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ever wondered why Disney's lawyers are always on speed dial? Tune in as business attorney Lauren Boyd reveals the legal magic behind protecting your brand, navigating AI, and trademarks. Discover how to keep your creative work and brand identity yours with actionable tips. Whether you're a budding entrepreneur or a seasoned creative, this episode is your crash course on safeguarding your genius. If there’s one thing you should know about Lauren Boyd, the founding attorney of Guide My Business, it’s that she believes in owning your brand—so much so that she trademarked the phrase. Lauren’s first passion (and degree) is entrepreneurship. Lauren's second degree was in finance followed by her law degree, each from the University of Arizona. After years of drafting and negotiating multi-million dollar commercial contracts for a global corporation, Lauren made the bold move to leave the corporate world and founded Guide My Business in 2018. Driven by her firsthand understanding of the unique opportunities and sacrifices entrepreneurs face, Lauren has built the firm around meeting businesses exactly where they are, ensuring they’re equipped to protect what they’ve built. ------------------------ In today's episode, we cover the following: Guide my Business offerings Protecting your brand assets Selling your name as a brand How to protect your business name from trademark Copyright vs. trademark Fan art and copyright infringement What is public domain Designers: what to include in your contracts Tips for creating your business name Protecting your art ----------------------- GUEST INFO: To learn more about Lauren and how to protect your business , follow her on Instagram @GuideMyBusiness visit her website, GuideMyBusiness.co ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show up with consistency and flair. ------------------------ In today's episode, we cover the following: Social media pet peeves Maintaining consistency on your socials How to build thought leadership Sharing client success stories Collaborations and partnerships Codifying your brand legacy Brand evolution testimonial from Fit Boss Blueprint ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 Episode 187: How to Build a Brag-worth Brand Empire Pt 3 ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brands in the CPG industry. Having lived as a digital nomad for over eight years, Palu’s deep appreciation for the unique aspects of various cultures has profoundly influenced her business, driving her to collaborate with clients worldwide and making culturally inspired design the guiding star of CreativeWise. Now, she helps businesses highlight the uniqueness of their products' cultural backgrounds through beautiful, impactful design. ------------------------ In today's episode, we cover the following: Takeaways from BINGOALS and working 1:1 with Michelle CreativeWise's offering The power of specialization Culturally-informed branding and design How being a multicultural business owner is a huge advantage Working culture differences around the world Attracting clients from different cultures Brand differentiation around the world Cultural appreciation vs. cultural appropriation The decline of artisans in America ----------------------- GUEST INFO: To learn more about Palu and CreativeWise, follow them on Instagram , @PaluMalerba , and visit their website, CreativeWise.co ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ready to elevate your brand's aesthetic and tone from basic to bragworthy? Join Michelle in Part 3 of How to Build a Brag-worthy Brand Empire as she digs into these often overlooked aspects of branding. Learn how to stand out by nailing your visuals, sound, and message to ensure your brand looks good and is aligned with its core values. ------------------------ In today's episode, we cover the following: The elements of crafting your unique aesthetic and tone The visual style of your brand How to create consistency with your visuals Your brand's signature sound Matching the quality of sound of your brand Creating a sonic logo Defining your brand's message ----------------------- Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 184: How to Build a Brag-worthy Brand Empire Pt 2 ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In today's episode, we cover the following: The skill sets needed to manage a social media account How Harris and Trump's campaigns have matched their audiences visually The changes in how we find our information over the years TikTok's increase in political content Effective campaign design strategies Consistency and credibility Trump's email newsletter design Misinformation in political campaigns Holding people accountable to AI misuse Why authenticity wins Kamala Harris on the Call Her Daddy podcast Considerations for your own business inspired by political campaigns ----------------------- Resources: Episode 155: Beyond the TikTok Ban ----------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty. KB is the Content Marketing Manager at StickerGiant.com , specializing in all things content. KB's journey in organic social media began while managing a brewery in Colorado Springs. KB's tenure at StickerGiant has been a significant career catalyst, providing opportunities to work with incredible people and grow professionally. The recent StickerGate incident, as coined by some cheeky folks on social media, showcased KB's ability to be timely and address the questions people are asking in a viral way. ------------------------ In today's episode, we cover the following: KB's career journey StickerGiant's products Her favorite case studies Creative uses for stickers Stickers and brand visibility Things to be aware of when designing stickers Content marketing and community engagement Navigating online drama while staying true to your values The importance of SMMs having creative freedom Direct mail and catalogs Sticker popularity and trends ----------------------- GUEST INFO: To learn more about StickerGiant, follow them on Instagram, TikTok , and Facebook @StickerGiant, and visit their website, StickerGiant.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following: The impact of your brand colors Color psychology How to select your brand's colors The six steps of brag-worthy logo design Brand typography that aligns with your brand values Brand patterns & icons ----------------------- Resources: Episode 181: How to Build a Brag-worthy Brand Empire Pt 1 Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode. Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion ------------------------ In today's episode, we cover the following: Kendall's origin story The increase of femininity in activewear Getting started on Lily Par Brand vision and naming Barriers to entry into sports Realizing she needed professional branding Creating a memorable boutique experience Lessons in entrepreneurship Why branding is important Lily Par's 6-12 month plan Brand selectivity ----------------------- GUEST INFO: To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD , visit their website, LilyPar.com , and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard…
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