135 - How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks

Avidly Talks: A (mostly) marketing, sales and HubSpot related podcast

A tartalmat a Avidly HubSpot Solutions biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Avidly HubSpot Solutions vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

24d ago 37:20

MP3•Epizód kép

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies.

Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/

Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/

140 epizódok

#Business #Rikki Leat #Digital 22 Online Ltd