The economic potential of generative AI

Inbound Marketing & Sales

This report by the McKinsey Global Institute examines the potential economic impact of Generative AI. The authors explore various applications of this technology across different industries and business functions, including customer operations, marketing and sales, software engineering, and product R&D. They forecast that Generative AI could generate trillions of dollars in value annually, but caution that its deployment requires careful consideration of ethical, societal, and workforce implications. They also project that Generative AI will significantly impact the future of work, potentially automating a significant portion of work activities and leading to shifts in occupations and skills. The report concludes that proactive steps are needed to manage both the opportunities and risks associated with this transformative technology.