Master Marketing With the Two-Toed Sloth Strategy With Kalli Fedusenko (Ep. 484)

Top Advisor Marketing Podcast

Channel your inner two-toed sloth.

Bet that’s the first time you’ve heard that advice.

In this episode of the Top Advisor Marketing Podcast, host Matt Halloran talks to Kalli Fedusenko from Kalli Collective about the importance of a strategic — and a patient — approach to marketing, much like the slow and deliberate movement of a two-toed sloth. She shares three keys to a more disciplined and determined marketing approach that “gets you what you want,” without the overwhelm.

Matt and Kalli discuss:

• The importance of the buyer’s journey
• The need for personalized content over ‘canned’ material
• What advisors stand to gain by evolving their marketing strategies over time, adapting to changes, and maintaining a collaborative effort with their marketing teams
• A reminder that marketing (like the journey of a sloth) should be a slow, steady, and strategic process aimed at long-term success
• And more

Resources:

• PodRocket Influence Academy (Enroll for FREE)
• Membership: Savvy AdvisorTM (Enroll for FREE)

Connect With Kalli Fedusenko:

• LinkedIn: Kalli Fedusenko
• Website: The Kalli Collective
• Twitter/X: @KalliCollective
• Facebook: Kalli Collective

Connect With ProudMouth:

• Thinking about starting your own podcast? Book a call with our Influence Engineers to learn about our done-with-you service
• ProudMouth
• LinkedIn: Matt Halloran
• Twitter: Matt Halloran
• LinkedIn: ProudMouth
• Facebook: ProudMouth
• Twitter: ProudMouth
• YouTube: ProudMouth

About Our Guest:

Leveraging her extensive experience in the financial sector to revolutionize digital marketing for advisors, Kalli Fedusenko captivates audiences with her engaging talks. Known for her practical insights and relatable style, Kalli’s expertise helps financial advisors build genuine connections and grow their businesses. Whether speaking, writing, or consulting, Kalli’s mission is to simplify marketing and inspire action.

Over 10 years of experience in the financial planning industry, a former position as Digital Marketing Coach For The FPA, and being formerly licensed with the series 7 & 63 provides Kalli an insight and understanding into your practice and objectives. She specializes in brand strategy, web content strategy, video content planning, and more. This powerful combination of creativity and strategy makes Kalli the perfect guide to give your brand a voice.