Content is King, Queen, and Ace (ft. Mary Ellen Slayter)

Mic Drop

Guest Bio:

Mary Ellen Slayter is a content marketing innovator who transitioned from journalism to founding Rep Cap, a B2B content marketing agency that excels in video and podcasting content. Her expertise lies in leveraging journalistic skills to enhance B2B content marketing, focusing on storytelling as a tool to solve business problems and drive engagement.

Core Topics:

Journalistic Approach to Content Marketing: Mary Ellen discusses how her journalistic background influences her content marketing strategy. She emphasizes the importance of concrete details in storytelling to make business communications compelling and memorable.

Integration of Digital Media: Reflecting on the evolution of her agency, Mary Ellen highlights the shift from traditional writing to predominantly using video and podcast formats. This transition underscores the growing relevance of multimedia in engaging modern audiences effectively.

The Business of Content Marketing: Exploring the practical applications of content marketing, Mary Ellen shares how strategic content creation aligns with business objectives like lead generation, brand awareness, and customer education. She stresses that content should always serve a clear business purpose.

Advice for Aspiring Thought Leaders: Offering insights for thought leaders and speakers, Mary Ellen encourages a proactive approach to content creation. She advocates for experimenting with new ideas, staying curious, and consistently considering the buyer's perspective to enhance relevance and impact.

Resources:

Learn more about Mary Ellen Slayter:

• Website
• YouTube
• Linkedin
• Instagram
• Vimeo

Learn more about Josh Linkner:

• Website
• YouTube
• LinkedIn
• Instagram
• X
• Facebook

ABOUT MIC DROP:

Hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter its starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is sponsored by ImpactEleven.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner — a New York Times bestselling author — is a rare blend of business, art, and science.

On the business front, he’s been the founder and CEO of five tech companies, which created over 10,000 jobs and sold for a combined value of over $200 million. He’s the co-founder and Managing Partner of Muditā (moo-DEE-tah) Venture Partners - an early-stage venture capital firm investing in groundbreaking technologies. Over the last 30 years, he’s helped over 100 startups launch and scale, creating over $1 billion in investor returns. He’s twice been named the EY Entrepreneur of The Year and is the recipient of the United States Presidential Champion of Change Award.

While proud of his business success, his roots are in the dangerous world of jazz music. Josh has been playing guitar in smoky jazz clubs for 40 years, studied at the prestigious Berklee College of Music, and has performed over 1000 concerts around the world. His experiences in both business and music led him to become one of the world’s foremost experts on innovation. Josh

is the co-founder and Chairman of Platypus Labs, a global research, training, and consulting firm. Today, he’s on a mission to help leaders Find A Way™ through creative problem-solving, inventive thinking, and ingenuity.

Learn more about Josh: JoshLinkner.com

SPONSORED BY AMPLIFY PUBLISHING GROUP:

Partnering with CXOs, keynote speakers, change makers, and other visionary leaders, Amplify Publishing Group (APG) is a leader in the hybrid publishing space with more than twenty years of experience acquiring, producing, marketing, and distributing books.

Passionate about ideas and voices that need to be heard, they're known for launching books that start engaging and timely conversations. At each turn, they have been at the forefront of innovation and have spearheaded a critical disruption of the publishing industry.

Learn more at: amplifypublishinggroup.com

ABOUT IMPACTELEVEN:

From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.

Learn more at: impacteleven.com

PRODUCED BY DETROIT PODCAST STUDIOS:

In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.

As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.

Here’s to making (podcast) history together.

Learn more at: DetroitPodcastStudios.com