Bret Lawrence on innovative marketing and the untapped potential of user-generated content

The Strategy & Creative Podcast

In this intriguing episode, Bret discusses her copywriting and content marketing journey. Her story is an unusual one, as she went from freelancer to in-house leader. During the show, Bret discusses the innovative approaches she is deploying at Hopscotch, a platform designed to boost cash flow management for small businesses.

Whether you're a budding entrepreneur, small business owner, or marketing enthusiast, there's a bunch of great tactical ideas and strategic thinking on show in this episode. From user-generated campaigns to crazy Product Hunt launches and understanding the customer - this is a great show.

- Learn the effective social strategies that resulted in a top-three product of the day award on Product Hunt

- Discover how to create a unique landing page that generates both traffic and customer sign-ups

- Understand the challenges and solutions in targeting the right audience for a niche product, increasing search visibility and community engagement

- Hear how Bret's inspired user-generated content campaign is engaging audiences and surfacing trends and long-term content initiatives

Find out more about Hopscotch: gohopscotch.com

Check out Bret's user-generated content campaign:

https://gohopscotch.com/secretsofsuccess/

https://www.tiktok.com/@secretsofsuccess_hop

https://www.instagram.com/secretsofsuccess_hop

And of course, follow and connect with Bret on LinkedIn:

https://www.linkedin.com/in/bretamandalawrence/