Ben McKinney on words, windows, and making it work for yourself

The Strategy & Creative Podcast

A wide-ranging look at the trials and tribulations of building a successful business when you work for yourself. Ben is the operational mind to the creative flair at copywriting agency, Copy or Die, a window cleaning magnate, soon to be father of 3 and the other half of Barfield & McKinney.

When we spoke a few weeks back, we talked about how the partnership with Dave Harland came about, where the name of the agency came from, his window cleaning empire, where he finds time to do anything, and a whole lot of other stuff too.

Loved chatting with Ben, and his real life personality is loads better than his online one - its ok, i'm allowed to say this because he says it in the show himself. Promise.

Here's a few of the highlights:

• We chatted about the challenge of defining self-worth in freelancing and how its the first piece of advice anyone gives but its so subjective you still have to figure things out for yourself.
• Ben gave some practical tips on making the most of a perceived skill and leaning into it to gather momentum and get things in flight
• We chatted about how he has turned a passion and a love of networking and copywriting into a flourishing business and how delighted he is about it
• We heard how building Copy or Die on LinkedIn is just the first step in a much grander ambition (watch this space!)
• And he shared how the Barfield & McKinney live shows paved the way for indie business club podcast and were a first step towards building a community

You can find Ben on LinkedIn here:

https://www.linkedin.com/in/benmckinney/

To register as a copywriter for Copy or Die you can do so here:

https://copyordie.co.uk/writers/

And you can catch Barfield & McKinney's indie business club podcast here:

https://barfieldandmckinney.substack.com/