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EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins
Manage episode 401997588 series 2581854
We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and has platform specific considerations as well.
We explore why source product data is not always fit for ecommerce needs, the impact partial data has, tools you can use to plug data gaps and ways to add richer data to product records, and the operational benefits this has.
Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm
273 epizódok
EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 401997588 series 2581854
We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and has platform specific considerations as well.
We explore why source product data is not always fit for ecommerce needs, the impact partial data has, tools you can use to plug data gaps and ways to add richer data to product records, and the operational benefits this has.
Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm
273 epizódok
Minden epizód
×1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40
1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14
1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33
1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01
1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33
1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53
1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
1 EP263: Common Issues with ERPs: How They Hamper Ecommerce Teams & What To Do About Them, With Luke Hodgson 45:41
1 EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58
1 EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56
1 EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10
1 EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57
1 EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12
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