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A tartalmat a Anne McGinty biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Anne McGinty vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Mac Skinner - Employee to Owner: Reviving TWO-ROCK AMPLIFIERS to Seven-Figure Glory

27:55
 
Megosztás
 

Manage episode 397083708 series 3545847
A tartalmat a Anne McGinty biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Anne McGinty vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Mac Skinner was an employee of Two-Rock amplifiers for over six years and found an opportunity to co-purchase the brand in 2016. Within five years, he and his co-owner, Eli Lester have more than quadrupled sales, released new lines, and built the legendary brand back up and beyond. Check them out on Instagram @tworockamplification
Listen to his journey, how he made it happen and the steps he took to build the brand to an on-going six-month waiting list.

Send us a Text Message.

Subscribe on Apple Podcast , Spotify or other major streaming platforms.
If you have a comment, a question you wish I’d asked, an idea for an episode or want to say hi, I'd love to hear from you!
For inquiring guests, please keep in mind that this podcast is for the benefit of listeners and I am not interested in any “puff pieces.” Thank you for understanding!
Feel free to send me a message through my website, or through LinkedIn.
A diary of episodes are posted on Instagram at
How I Built My Small Business.

  continue reading

Fejezetek

1. Intro to Mac Skinner of Two-Rock Amplifiers (00:00:30)

2. Before taking ownership of Two-Rock Amplifiers (00:01:25)

3. When did the original founders of Two-Rock sell the business the first time? (00:02:54)

4. How did the opportunity come up to purchase Two-Rock in its third round of ownership? (00:03:24)

5. How did the owners of Two-Rock Amplifiers finance the purchase of the business? (00:07:32)

6. What did you do once you took ownership of Two Rock? (00:07:58)

7. How did the owners of Two-Rock Amplifiers turn the business around? (00:10:00)

8. Key business practices at Two Rock Amplifiers (00:11:57)

9. Balancing work and personal life and choosing a 4 day work week (00:12:57)

10. What marketing strategies have been the most effective in getting your amplifiers into the right customer’s hands? (00:15:45)

11. How did you know your ads in Premier Guitar Magazine were effective? (00:17:52)

12. How many amps does Two-Rock have in the world? (00:18:26)

13. What is the lead time at Two Rock and how’s the backorder looking? (00:19:37)

14. How did you decide to only sell through distributors? (00:21:23)

15. How does Two-Rock get their amps into distributors? (00:22:00)

16. How do you price your high-end amplifiers? (00:22:45)

17. How do you set yourself apart from your competitors? (00:23:36)

18. What has been your biggest set-back at Two-Rock? (00:24:14)

19. What advice do you have about entrepreneurship and the music industry? (00:25:24)

27 epizódok

Artwork
iconMegosztás
 
Manage episode 397083708 series 3545847
A tartalmat a Anne McGinty biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Anne McGinty vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Mac Skinner was an employee of Two-Rock amplifiers for over six years and found an opportunity to co-purchase the brand in 2016. Within five years, he and his co-owner, Eli Lester have more than quadrupled sales, released new lines, and built the legendary brand back up and beyond. Check them out on Instagram @tworockamplification
Listen to his journey, how he made it happen and the steps he took to build the brand to an on-going six-month waiting list.

Send us a Text Message.

Subscribe on Apple Podcast , Spotify or other major streaming platforms.
If you have a comment, a question you wish I’d asked, an idea for an episode or want to say hi, I'd love to hear from you!
For inquiring guests, please keep in mind that this podcast is for the benefit of listeners and I am not interested in any “puff pieces.” Thank you for understanding!
Feel free to send me a message through my website, or through LinkedIn.
A diary of episodes are posted on Instagram at
How I Built My Small Business.

  continue reading

Fejezetek

1. Intro to Mac Skinner of Two-Rock Amplifiers (00:00:30)

2. Before taking ownership of Two-Rock Amplifiers (00:01:25)

3. When did the original founders of Two-Rock sell the business the first time? (00:02:54)

4. How did the opportunity come up to purchase Two-Rock in its third round of ownership? (00:03:24)

5. How did the owners of Two-Rock Amplifiers finance the purchase of the business? (00:07:32)

6. What did you do once you took ownership of Two Rock? (00:07:58)

7. How did the owners of Two-Rock Amplifiers turn the business around? (00:10:00)

8. Key business practices at Two Rock Amplifiers (00:11:57)

9. Balancing work and personal life and choosing a 4 day work week (00:12:57)

10. What marketing strategies have been the most effective in getting your amplifiers into the right customer’s hands? (00:15:45)

11. How did you know your ads in Premier Guitar Magazine were effective? (00:17:52)

12. How many amps does Two-Rock have in the world? (00:18:26)

13. What is the lead time at Two Rock and how’s the backorder looking? (00:19:37)

14. How did you decide to only sell through distributors? (00:21:23)

15. How does Two-Rock get their amps into distributors? (00:22:00)

16. How do you price your high-end amplifiers? (00:22:45)

17. How do you set yourself apart from your competitors? (00:23:36)

18. What has been your biggest set-back at Two-Rock? (00:24:14)

19. What advice do you have about entrepreneurship and the music industry? (00:25:24)

27 epizódok

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