Navigating the Changing Digital Marketing Landscape with Aaron Burnett of Wheelhouse Digital Marketing Group

High Voltage Business Builders Podcast

Should marketers be worried about being replaced by AI?

In this episode, Neil dives into digital and data-driven marketing with Aaron Burnett from Wheelhouse Digital Marketing Group. Aaron discusses the significant shift towards AI and automation in the industry, notably the impact of tools like ChatGPT. He talks about why AI's impact will be most felt in low-level, volume-driven marketing agencies. Marketers who rely heavily on producing large quantities of content without much thought will be replaceable. If you want to future-proof your marketing strategy and remain relevant then prioritize quality over quantity. Aaron also shares the importance of understanding and leveraging customer data for targeted marketing and performance optimization, highlighting the interplay between paid and organic marketing strategies. He addresses the challenges caused by privacy regulations and restrictions, underlining the need for businesses to adapt to these changes. Tune in for rich insights on the future of digital marketing!

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, an agency renowned for its rapid growth and exceptional workplace culture. With over two decades of business and entrepreneurial experience, Aaron's journey is marked by a shift away from conventional practices to a values-driven approach, emphasizing helpfulness, generosity, and joy. Under his leadership, Wheelhouse has seen significant accomplishments, including a 50% year-over-year growth for five years and inclusion in the INC 5000 list of fastest-growing companies in the United States for four consecutive years

[00:00 - 03:58] The Future of Digital Marketing in a Data-Centric Era

[03:59 - 11:20] Should Marketers Be Worried? AI's Role in Reshaping Digital Marketing

[11:21 - 19:49] Optimizing AI for Marketing Campaigns: Aaron Burnett on the Learning Curve and Data Requirements of AI Engines

[ 19:50 - 23:14] How to Future Proof Your Marketing Strategy: Aaron’s Top Trends and Strategies

Quotes:

"Chat GPT... can pretty easily approximate low-level digital marketing work." – Aaron Burnett

"One video can reach millions of people. You don't need millions of people to reach one person." – Neil Twa

“Know as much as you can about your customers, augment that data with everything you can, and use it to drive targeting and creative testing." – Aaron Burnett

Connect with Aaron Burnett on LinkedIn

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