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Is Branding a Waste of Time These Days?
Manage episode 375547302 series 2864318
A tartalmat a Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Colin Jeffries and Eric Reed discuss modern branding on this episode of The Rethink Marketing Podcast! If reviews, channel selection, customer experience, and other factors drive decisions to switch between brands, how much does traditional branding still matter? From upstarts to knockoffs to instant quality comparisons, do the good ole days of Pepsi vs. Coke and Ford vs. Chevy stand any chance of returning? With the costs of switching at an all time low and ease of entry at an all time high, how do marketing and sales leaders build a differentiated brand in this marketplace?
The Rethink Marketing Podcast is available on all major podcast platforms or on our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library.
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