Building a Sales Engine with Shaunt Voskanian, VP of Sales at Datadog

TalkingSense

#CMO #sales #marketing #IPO #ABM What’s the secret to setting up for a successful IPO? Shaunt Voskanian, VP of Sales at Datadog, and Latané Conant, CMO at 6sense, talk about Datadog’s powerful sales growth in the wake of their IPO. Shaunt dishes on: -Inbound opportunity capture vs. outbound qualifying and messaging -Preparing SDRs to become AEs in an ABM-style revenue team -Building a culture of supporting customers -How to publicly celebrate top sales performers – and why it’s important -The “royally embarrassing” IM that lost him a prospect -His secret message for Tom Brady ======== Sneak preview: Latané Conant: So how does one know, “You know what? I've maxed out this inbound model,”? Shaunt Voskanian: It gets to the point where even though we're lucky and are still lucky to have a lot of companies raising their hands and finding us and saying, “Hey, we want to learn more about what you do,” to continue with the accelerated growth, you just do the numbers and you recognize that you're going to have to go out there and be proactive in finding the customers that are a good fit for your product and find a way to actually just speed up that entire process.