10. How marketing can drive the technology agenda with Andrew Campbell

The ClickZ Digital Marketing Podcast

A tartalmat a The ClickZ Digital Marketing Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The ClickZ Digital Marketing Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

8+ y ago 51:16

MP3•Epizód kép

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 01, 2022 15:02 (2+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

In Episode 10 I talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the customer experience. Marketers should be obsessed with customer data. It is the raw material for generating insights into what the customer is thinking. The modern marketer has an incredible opportunity to understand their customer at a level of detail that has never previously been possible, across all parts of the customer journey. But in order to collect and use this data they require technology. Marketing has always been a champion of new technology within an organisation, but the scale of the task and the opportunity it presents means that marketers are now driving the adoption of ever more complex, pan-organisation technology stacks. Marketers must now be both technical and creative, data-focused and highly collaborative.

33 epizódok

#Business #ClickZ Digital Marketing