Lépjen offline állapotba az Player FM alkalmazással!
BCL248 Lies, Damned Lies and the Wrong Statistics
Manage episode 264974392 series 2390995
Measuring customer satisfaction is often as unreliable and surprising as election or referendum polls. The downside of believing what people say they will do and what they do can have many politicians and business people going in entirely the wrong way politically and strategically. Many businesses look at customer satisfaction as a necessary evil and some cases don't devote enough time and attention to it. But what are the consequences and statistically will it have an impact on your business.
Measuring customer satisfactionReally understanding your customers’ needs and wants, the differences between them, and how they truly feel about your company are critical, non-negotiable elements in measuring what is important to them and their decisions to continue to do business with you. And if you don’t know the answer to that, then how long have you got?
Who is Gerry BrownGerry Brown is on a mission to save the world from bad customer service. He helps businesses save customers at risk of drowning in a sea of indifference and breathes life into their customer service operations and customer experience strategy. Gerry Brown is an expert at measuring customer satisfaction.
100 epizódok
BCL248 Lies, Damned Lies and the Wrong Statistics
Business Connections Live - The UK's Leading Online Business TV Channel
Manage episode 264974392 series 2390995
Measuring customer satisfaction is often as unreliable and surprising as election or referendum polls. The downside of believing what people say they will do and what they do can have many politicians and business people going in entirely the wrong way politically and strategically. Many businesses look at customer satisfaction as a necessary evil and some cases don't devote enough time and attention to it. But what are the consequences and statistically will it have an impact on your business.
Measuring customer satisfactionReally understanding your customers’ needs and wants, the differences between them, and how they truly feel about your company are critical, non-negotiable elements in measuring what is important to them and their decisions to continue to do business with you. And if you don’t know the answer to that, then how long have you got?
Who is Gerry BrownGerry Brown is on a mission to save the world from bad customer service. He helps businesses save customers at risk of drowning in a sea of indifference and breathes life into their customer service operations and customer experience strategy. Gerry Brown is an expert at measuring customer satisfaction.
100 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.