The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Produced by PickConsulting.com, Media Buy Times covers the hottest topics in media buying. Media Buying podcast for Media Buyers by Media Buyers. Find more at MediaBuyTimes.com and PickConsulting.com.
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Adding TV to Media Mix for Brand Search Benefits
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27:22
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27:22TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search Benefits This podcast is powered by Pinecast.
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Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing Podcast This podcast is powered by Pinecast.
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Direct Response TV 101 Podcast
14:16
14:16
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14:16Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast This podcast is powered by Pinecast.
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While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast This podcast is powered by Pinecast.
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For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution Podcast This podcast is powered by Pinecast.
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Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution Podcast This podcast is powered by Pinecast.
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