ZEROPOD SPOTLIGHT #3: "Obsessed with the Craft of Content." | Cameron Armstrong of Seemore.tv

ZEROPOD (The Zero Rights Reserved Podcast): A CC0 Video Podcast About Enjoying Ethereum

If the internet decides what’s funny, Cameron Armstrong (@cameron on farcaster) has spent his career listening closely to find out. In this edition of our popular ZEROPOD Spotlight series, the Seemore.tv founder shares how he’s helping creators escape the “content algorithm lottery” and why our completionist instinct is one of humanity’s most underrated traits. We explore Farcaster’s journey from tight-knit weirdo haven to high-value creator launchpad, the challenge of minting new platform stars, and the magic of Mandarin oranges on sticks (what?) Whether you’re trying to build a personal brand, a community, or create content like his “OK Banger” podcast, Cameron’s got plenty of advice and anecdotes and you won’t want to miss this conversation. — TIMESTAMPS: 00:00 - “Content Quality Arms Race” 00:47 - ZEROPOD Intro 02:05 - Crypto space needs more video content 04:15 - The Right Kind of Cringe 05:31 - The thing you can consistently do the longest is what you’ll be the best at 07:04 - The Cameron Origin Story: Military beginnings 08:32 - Harvard Business School 09:32 - E-commerce startup 10:35 - Illicit Farcaster Beginnings 11:50 - “A Bunch of Weirdos in a Room” 12:26 - Farcaster, then and now 15:09 - What is seemore.tv 17:58 - “If Linktree and Google Analytics had a baby” 20:55 - Badges for pod collectors 21:27 - Minting is a patronage behaviour for podcasts 23:00 - A minted episode is a creator tip with a lindy receipt 25:00 - The future promise of Ethereum Attestations 26:22 - The Seemore Story (pivot! pivot!) 30:00 - Problems with current business models for creators 32:00 - Conflicts of interest risk with advertising partnerships 34:00 - The advantage to bad actors in crypto 36:00 - The Seemore List 37:00 - The importance of finding values aligned sponsors for content 38:00 - Does Farcaster have enough interesting people? 40:00 - Rewarding creators is baked into the system on Farcaster 41:50 - The Content Valley of Death 43:00 - Problems with spam filters and dopamine triggers 45:18 - Cam’s got alts 46:00 - You don’t get to decide what’s funny on the internet 47:24 - Why is he bullish on Farcaster? 49:00 - OK Banger 50:53 - From Band Kid to Bangers 51:52 - Outro --- Podcast recorded by Toady Hawk, edited by Toady Hawk and Santhosh. Hosted by Toady Hawk. Music by Toady Hawk x Suno AI. This content is zero rights reserved (cc0), please remix and reuse it in any way you like!