What is a Lead Magnet?

Your Writing Coach

Marketeers Mastermind Podcast

Season 02 Episode 03

What is a Lead Magnet?

Let’s talk about lead magnets and how you can use lead magnets to boost your marketing efforts. Find out what a lead magnet is, and how you can use a lead magnet to boost your email marketing list! Make sure to pick up a free copy of my ebook How to Create a Lead Magnet for step-by-step instructions of how you can make a successful lead magnet for your digital marketing campaign!

Lead Magnet Ideas to Grow your Email List

The chance you have interacted with a lead magnet, even without awareness, is high. A Lead magnet refers to free products or services to gather potential customers' contact details. Listen in as I share more on why lead magnets are important and how to use them to launch your email marketing campaign.

What do your clients ask you often? Answering these questions is the best way to generate a great lead magnet. Find out more creative ways of coming up with lead magnets. I also discuss the structure of a good lead magnet and why your lead magnets should not be salesy.

Different Types of Lead Magnets

Offering free consultations might be a common lead magnet, but I share reasons you would rather avoid free consultations and offer webinars consistently. I delve into details of different types of attractive lead magnets, such as E-books, Email courses, quizzes, online courses, journals, and planners, as I share some great tips on how to use them effectively.

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