How I am Tweaking My Social Media Marketing for 2023

Your Digital Marketing Coach with Neal Schaffer

Unplugging for a week being sick gave me a chance to reimagine my own social media marketing for the new year. The truth is, when it comes to social media, many businesses continue to do the same old same old even as content consumption tastes change. Social media content creation also requires the resources of time and money, so here is how I recommend you get the biggest bang for your social media marketing buck in the new year.
Key Highlights
[03:41] Changes That I Am Going to Take in Social Media
[04:15] The Concept of Content Curation
[06:29] The Analysis That I Did
[09:33] What Kind of Pins Work Best?
[13:58] Reducing the Volume of Content, But Increasing the Quality
[17:04] You Don't Need to Go Overboard
[17:33] Reasons Why You Need to Use YouTube Shorts More
[18:38] The Quality of An Instagram Reel
[19:09] My Strategy on TikTok That I Recommend
Notable Quotes

• Less is more. Aim for impact with every piece of content. If your content is not impactful, don't worry about it. You don't have to share it even.
• Social media is not just about traffic, it's still where we need to be to be found to be seen to build community.
• Pinterest, scaled down the static pin creation, just there's not that big of a need for it, scale up the idea pin.
• I don't need to publish 24 hours on Twitter only publish when my audience most of my audience is online. That is another step I'm taking to reduce the volume of content but increase the quality by it my own perspective.
• I think you're going to be seen more often in the feed so that when you do publish a link posts, maybe one in every three posts is linked, and one is a selfie, and one is a video, that might be a great a really great way to really shake up that content. But make it impactful, make it your own voice, your own perspective.
• I believe that trending audios this could be music, these could be voices or sounds. This is the SEO of tick tock that when there's trending audio, if you create something with that trending audio, you have, on average a better chance of being seen by more people than just recording your own voice.
• Focus more on the quality, your unique perspective, and less on that frequency.

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