How CellarTracker and AI Are Changing Wine Collecting

Wine Talks with Paul K.

I have had a dozen cellar apps. In fact, many were brought to me as the President of the Original Wine of the Month Club to be tested. The current database that houses all my internal tastings over the past 35 years was never produced as a commercial product. And as you can imagine, it is so 1993.

Thanks to the energy and self proported "tech geek" Eric LeVine, keeping track of your cellar and much more is at your fingertips.

Not only has he created an incredibly robust app in the wine trade, but he has also created a community of collectors and novices alike.

When your name rhymes with “wine,” it seems only natural you’d play a key role in reshaping the world of wine collecting. Eric LeVine—yes, “LeVine” with a capital V, as in “wine”—joins Wine Talks to uncork a conversation that’s as much about technology as it is about terroir. In this fascinating episode, you'll discover how a meticulous software engineer transformed from a tech geek into a bona fide wine enthusiast after a life-changing cycling trip through Tuscany. You’ll hear first-hand how Eric’s frustration with clunky, outdated wine cataloguing tools led him to build CellarTracker—a platform that's now indispensable for collectors and curious drinkers alike. Listen in to understand how CellarTracker blossomed from a personal spreadsheet to a global community, amassing over 12 million tasting notes, helping both green beginners and seasoned oenophiles keep track of their treasured bottles (and avoid that collector’s nightmare of opening a vintage past its prime). You’ll also learn how CellarTracker leverages cutting-edge AI to make wine research and cellar management nearly effortless, whether you’re uploading receipts or hunting for that perfect Loire red hidden on your top cellar shelf. Eric goes beyond geekery, showing how technology—and even a little bit of chat-based wizardry—makes wine less intimidating, more approachable, and, most importantly, more social. If you’ve ever wondered how technology can add confidence and curiosity to your wine journey, or how the experience of each bottle is about more than just what’s in your glass, this episode will leave you swirling with inspiration.

• CellarTracker (Eric Levine is the founder and CEO)

  • Website: https://www.cellartracker.com

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