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Chick-fil-A & Eat Mor Chikin
Manage episode 342506195 series 2907276
A tartalmat a Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food restaurant that exclusively served chicken and was only open 6 days a week going to compete with the big burger joints that offered larger menus, were open 7 days a week and had way bigger advertising budgets? EAT MOR CHIKIN! The story behind the creation of this campaign and the results it generated will blow your mind.
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