))
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World
Manage episode 452063869 series 3407000
A tartalmat a Tim Rowe biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tim Rowe vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/
Summary
In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.
Key Topics:
- The limitations of user-based attribution and the need for a more holistic approach to measurement.
- The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.
- How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.
- Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.
Connect with Eric:
On X: https://x.com/EricTilbury_RTB
On LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/
And learn more about inuvo at https://inuvo.com/
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.
198 epizódok
Megosztás
