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A tartalmat a Tara McMullin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tara McMullin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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"She Looks Like an Instagram" Or, How Empowerment Became a Brand with Kelly Diels

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Manage episode 429474764 series 2498237
A tartalmat a Tara McMullin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tara McMullin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

I’m continuing my rebroadcast of a series I did a couple of years ago called Self-Help, LLC, and asked the question, "Are we all in the self-help business now?"

Today’s episode is all about the aesthetics of self-help and what my guest Kelly Diels has dubbed the female lifestyle empowerment brand. If you’ve ever fussed with your hair or outfit before taking a selfie or sought out the perfect Instagram-worthy spot on vacation, this episode is for you. And if you haven’t? Well, hopefully, this episode will put your mind at ease: you don’t need to do any of that to be successful.

It’s not only self-help or entrepreneurship products that are sold as tools for “empowerment” today. It’s just about everything: makeup, clothing, workout equipment, vitamins, office supplies… Whole brands are built around the promise that a purchase won’t just solve your problem, it’ll make you a better, more fulfilled person. But empowerment isn’t for sale—only the status quo.

In this episode, I talk with writer and coach Kelly Diels about empowerment marketing and what she calls the “female lifestyle empowerment brand.” You’ll also hear from independent beauty writer Jessica DeFino about how empowerment is leveraged by the beauty industry (more from her later in the series!).


Footnotes:

Read the updated essay version of this episode at whatworks.fyi

Love What Works? Want to support the work of asking big questions about how we work today? Become a premium subscriber and get exclusive content and live quarterly workshops for just $7 per month. Go to whatworks.fyi/subscribe

★ Support this podcast ★
  continue reading

388 epizódok

Artwork
iconMegosztás
 
Manage episode 429474764 series 2498237
A tartalmat a Tara McMullin biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Tara McMullin vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

I’m continuing my rebroadcast of a series I did a couple of years ago called Self-Help, LLC, and asked the question, "Are we all in the self-help business now?"

Today’s episode is all about the aesthetics of self-help and what my guest Kelly Diels has dubbed the female lifestyle empowerment brand. If you’ve ever fussed with your hair or outfit before taking a selfie or sought out the perfect Instagram-worthy spot on vacation, this episode is for you. And if you haven’t? Well, hopefully, this episode will put your mind at ease: you don’t need to do any of that to be successful.

It’s not only self-help or entrepreneurship products that are sold as tools for “empowerment” today. It’s just about everything: makeup, clothing, workout equipment, vitamins, office supplies… Whole brands are built around the promise that a purchase won’t just solve your problem, it’ll make you a better, more fulfilled person. But empowerment isn’t for sale—only the status quo.

In this episode, I talk with writer and coach Kelly Diels about empowerment marketing and what she calls the “female lifestyle empowerment brand.” You’ll also hear from independent beauty writer Jessica DeFino about how empowerment is leveraged by the beauty industry (more from her later in the series!).


Footnotes:

Read the updated essay version of this episode at whatworks.fyi

Love What Works? Want to support the work of asking big questions about how we work today? Become a premium subscriber and get exclusive content and live quarterly workshops for just $7 per month. Go to whatworks.fyi/subscribe

★ Support this podcast ★
  continue reading

388 epizódok

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