Believe it or not, Canada is a brand. Last year, Canada came in third, according to a global ranking. Who cares? The rest of the world. Our brand influences everything from trade and tourism to investment and immigration. Our national brand is formed by perceptions people have of us. And some of what people think is shaped by media coverage. So, what are they saying about us? Tune in to hear how what's happening at home is making news around the world.