Disrupting Radiology: How Green Imaging Is Changing Healthcare with Dr Cristin Dickerson

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What if you could get the same high-quality medical imaging at half the price? Dr. Kristen Dickerson turned this question into a nationwide healthcare revolution when she founded Green Imaging after watching hospital acquisitions triple imaging prices overnight in her community.
The radiologist-entrepreneur discovered a powerful insight: most imaging centers operate at just 50% capacity, while 90% of Americans never meet their insurance deductibles and pay full price for medical care. Her solution? Lease unused scanner time directly from imaging centers, perform the interpretations herself, and pass the savings to patients and employers.
Dr. Dickerson shares the fascinating journey of building Green Imaging from a nights-and-weekends side project into a nationwide network that's transforming how diagnostic imaging is delivered and paid for. She reveals how the company maintains its impressive 4.8-star Google rating despite the challenges inherent in healthcare delivery – by combining technological efficiency with genuine human connection.
The conversation explores how different generations access healthcare (from her mother who prefers phone calls to her son who texts), the company's careful approach to AI implementation, and the threats posed by private equity consolidation in radiology. Most compelling is Dr. Dickerson's passionate commitment to transparency and her vision for employers to provide zero-cost imaging for employees while still saving money compared to traditional insurance networks.
Whether you're a healthcare professional, employer, or patient frustrated by rising medical costs, this episode offers a masterclass in healthcare innovation and reminds us that sometimes the most powerful solutions come from rethinking fundamental business models rather than accepting the status quo.

Guest Bio

Dr. Cristin Dickerson is the founder and CEO of Green Imaging, a radiology network dedicated to providing affordable, high-quality imaging services with full price transparency. A practicing radiologist and former managing partner of a large multi-specialty group, Cristin founded Green Imaging to solve a growing crisis: the rising cost and inefficiencies in diagnostic care. Her approach is radically different—building a nationwide network that maximizes underused capacity, bypasses traditional insurance models, and delivers care directly to patients and employers. With a firm belief in human-centered service and innovative care delivery, Cristin is redefining what modern radiology can look like.

• Company Website: https://www.greenimaging.net
• Email (General Inquiries): [email protected]
• Phone (Main Office): [phone]
• LinkedIn: https://www.linkedin.com/in/cristin-dickerson-md-a1a1b013/
• Twitter/X: https://twitter.com/GreenImaging

Fejezetek

1. Disrupting Radiology: How Green Imaging Is Changing Healthcare with Dr Cristin Dickerson (00:00:00)

2. Introduction to Green Imaging (00:00:10)

3. Origins and Business Model Explained (00:01:40)

4. Evolution from Side Gig to CEO (00:05:01)

5. Major Healthcare Industry Shifts (00:06:06)

6. Patient Experience and Communication (00:08:51)

7. Business Challenges and Metrics (00:14:32)

8. Future Growth and Scaling Intelligently (00:21:12)

9. Final Thoughts and Conclusion (00:27:01)